National Brand Summary

A New Identity

Constructing a
National Symbol
A summary of components
and their significance.
EDELWEISS
Native to the mountainous regions in
Europe, this small flower symbolizes
strength, bravery, and love.
Translated from the German language
means “noble white.”
The flower is considered to be a
national symbol of Austria and can
be found on anything from traditional
cultural clothing and patterns to
Austrian military uniforms.
Featured here is an abstracted
representation of the flower.
Shown here, the Edelweiss has 9 total
pieces comprising the center of the
flower, 1 large and 8 small. These
represent the 9 states of Austria, the
center being Vienna, the nation’s capital
and its own state.
TYPEFACE
Written in an elegant script font, this
typeface references the value that
Austria holds in the arts.
COLORS
The flag of Austria features three
stripes of red, white, and red. The
red stands for strength and bravery
while the white stands for peace and
honesty. Red is shows as the primary
color in this mark.
The secondary color is green, this
color is often present alongside red in
traditional Austrian clothing.

Specifications
An outline of proper useage.
COLOR PALETTE
RED
CMYK: 15%, 100%, 90% 10%
HSB: 354, 84%, 75%
RGB: 190, 30, 45
HEX: be1e2d
GREEN
CMYK: 90%, 30%, 95% 30%
HSB: 153, 100%, 41%
RGB: 0, 104, 56
HEX: 006838
YELLOW
CMYK: 3%, 31%, 79% 0%
HSB: 37, 67%, 96%
RGB: 244, 181, 80
HEX: f4b550
LOGO USAGE
There are 3 variations of the
logo in eiher language:
black, white, and colored.
The primary logo is considered to
be the colored iteration on a red
background.
The black mark should only
appear on a white background.
The white logo is designed to
be used on black only.
The colored version may appear
only on the branded red or green.

ALTERNATE USE
The original mark may be utilized
in different fashions to achieve
alternative design goals.
The Edelweiss flower may be
separated from the typography to be
utlized elsewhere on the document.
Under no circumstances may any
of the components of the logo be
stretched, scaled disproportionately,
re-colored outside of the stipulated
color palette, distorted, or any other
effects applied that will alter the
orgininal intent of the mark.
The Edelweiss must always remain
white (with or without yellow center)
with the single exception of black on
white background.
The Edelweiss may not be
overlapped with anything including
muliples of itself.
Acceptable transformations include:
proportionate scaling, opacity
adjustments, and rotating the
typography to vertical type.

The Heart of the Ed
9 Centerpieces Representing 9 States

Wappen von Salzburg
David Liuzzo 2006
elweiss
Upper Austria
Oberösterreich
Vienna
Wien
Salzburg
Salzburg
Burgenland
Burgenland
Styria
Steiermark
Carinthia
Kärnten
Tyrol
Tirol
Lower Austria
Nierderösterreich
Vorarlberg
Vorarlberg