Free State Business 2022
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<strong>State</strong> Province<br />
FOCUS<br />
Growing the<br />
tourism sector<br />
Dr Mbulelo Nokwequ, Head of Department at<br />
DESTEA, outlines some of the <strong>Free</strong> <strong>State</strong>’s<br />
unique selling propositions.<br />
FOCUS<br />
The Tourism Unit of DESTEA is providing market access for local operators.<br />
<strong>Free</strong> <strong>State</strong> Province is situated in the heart of South Africa and<br />
DESTEA’s shares borders with Tourism Lesotho Unit’s and objective six other provinces. is to It provides<br />
easy access grow the tourism sector’s contribution<br />
to <strong>Free</strong> the <strong>State</strong> main economy. ports of In Durban, achieving<br />
East London and<br />
Port Elizabeth.<br />
The <strong>Free</strong> <strong>State</strong> this, is various an attractive activities business and functions and investment are destination.<br />
The performed, province is which at the include: centre of South Africa and the dominant sectors<br />
are<br />
•<br />
agriculture,<br />
Creating a<br />
mining,<br />
conducive<br />
manufacturing<br />
environment<br />
and<br />
for<br />
the<br />
tourism<br />
tertiary<br />
to<br />
sectors, making<br />
it ideal<br />
thrive<br />
for transport logistics and agro-processing.<br />
• Formulating and implementing a Provincial<br />
Companies locating to <strong>Free</strong> <strong>State</strong> not only enjoy the opportunity to<br />
Tourism Sector Strategy to guide tourism activities<br />
source inputs at competitive prices, but also to benefit from domestic,<br />
in the province<br />
regional and international markets for their products and services.<br />
• Providing market access opportunities both<br />
Because South Africa has been engaging with our economically large<br />
locally and internationally to provincial tourism • Promotion of tourism safety through among others,<br />
trading partners, access to international markets is facilitated through<br />
enterprises<br />
programmes such as the Provincial Joint<br />
various<br />
• Roll<br />
trade<br />
out programmes<br />
preferences and<br />
to enhance<br />
free-trade<br />
visitor<br />
agreements.<br />
services Operational and Intelligence Structure (Provjoints),<br />
As<br />
and<br />
far<br />
experience<br />
as long-term investment is concerned, there are<br />
with<br />
industrial<br />
law enforcement agencies, and also through<br />
parks • Facilitate and a Special and promote Economic tourism Zone (SEZ) education that are and supported implementing by the the Tourism Monitors Programme.<br />
Department capacity-building of Trade, for Industry the tourism and sector Competition. Industrial parks<br />
are • Promote situated in the Maluti-A-Phofung, culture tourism Botshabelo and service and Thaba Journey Nchu. to Service • an Excellence idyllic climate<br />
Maluti-A-Phofung excellence SEZ is situated in Tshiame.<br />
The J2SE will focus • recreational nominating and lifestyle a small town<br />
• The Promote <strong>Free</strong> <strong>State</strong>’s transformation strengths of for the inward tourism investment sector for are boosted in the rural by: tourism facilities. nodes and assisting the<br />
•<br />
•<br />
•<br />
•<br />
openness inclusive tourism business, economy, trade and as well foreign as providing investment<br />
abundance support to of youth natural and resources women in tourism<br />
• low Facilitating factory rentals events tourism to reduce seasonality<br />
Africa’s and enhance leading geographic telecommunications spread network<br />
town to develop a service excellence-orientated<br />
culture in their Select organisations investment opportunities<br />
and different<br />
structures with include: strong media attention and focus<br />
during the activation. • Agriculture A town and will agroprocessing<br />
be identified<br />
•<br />
•<br />
•<br />
of Service Excellence will be<br />
• incentive Facilitate packages funding uniquely for initiatives developed that for seek Special to Economic and the Zones principles<br />
incentives develop and associated grow tourism with the in the revitalised province industrial parks communicated • to all Tourism organisations. and property A criterion has<br />
<strong>Free</strong> <strong>State</strong> Development Corporation (FDC) support services been for developed development for the nomination which<br />
priority sectors such as agro-processing and manufacturing has been shared • Medical and discussed and pharmaceutical with relevant<br />
•<br />
•<br />
a large labour pool<br />
diverse cultures<br />
stakeholders. production A number of and activities distribution will be<br />
implemented • Manufacturing<br />
anticipation of the big media<br />
• competitive land and building cost<br />
event to launch • Renewable J2SE Town. and clean energy<br />
• world-class transport and telecommunications infrastructure At its core, • the Medical J2SE aims tourism.<br />
bring together<br />
the entire town including restaurants,<br />
accommodation facilities, tourist attractions,<br />
police, banks and petrol attendants, among<br />
7 others, to be informed, FREE trained STATE and BUSINESS exposed 2020 to<br />
the four components of the SANS 1197:2012.<br />
A secondary objective of this programme is<br />
to establish a local Tourism Service Excellence<br />
structure or to link with existing structures to<br />
build a sustainable service culture. ■<br />
FREE STATE BUSINESS 2021<br />
1728<br />
FREE STATE BUSINESS <strong>2022</strong>