Matcha Tea Market Dynamics, Drivers, Revenue and Industry Value Chain Analysis till 2025

Matcha Tea Market Dynamics, Drivers, Revenue
and Industry Value Chain Analysis till 2025
“Growing demand for nutrition-rich beverages and rising inclination of consumer towards a healthy
lifestyle is anticipated to fuel the demand for the market growth.”
The global Matcha Tea Market size is projected to reach USD 2.26 billion by the end of 2025. The market is further
expected to grow at a CAGR of 4.7% during, 2019 to 2025, according to the latest report by Million Insights. Growing
demand for nutrition-rich beverages and rising inclination of consumer towards a healthy lifestyle is anticipated to
fuel the demand for the market growth. Matcha is a quality green tea which is obtained from tencha leaves, which
then crumpled into a fine powder. Moreover, it is a key ingredient in Japanese tea gatherings and extremely beneficial
for health. Furthermore, its distinct taste and rising applications in sweet and savory recipes along with macarons,
cocktails, cakes, lattes, doughnuts, and salad dressings is anticipated to significantly contribute to the growth of the
market.
Moreover, rising demand for organic, natural and nutrient-rich products are likely to have a positive impact on market
growth. Moreover, the increasing demand for healthy beverages, containing vitamins and antioxidants and rising
inclination of consumers towards a healthy lifestyle is projected to fuel the demand for the market. Furthermore,
with the rising disposable income, the purchasing power of the consumers also increases and encouraged them to
consume healthier beverages.
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Matcha tea improves focus, calmness and concentration as well as it enhances metabolism, gastrointestinal
functioning, immune system, natural detoxification and inhibition of cancer cells. This is anticipated to fuel the
demand for market growth during the forecast period, 2019 to 2025. Additionally, due to its high antioxidant
content, it has also gained popularity in the beauty sector, which is anticipated to create a huge opportunity for the
market in future.
Powder segment has accounted for the largest market share, in 2018, owing to rising awareness health benefits
and high presence of nutrients. Additionally, smooth texture, clean taste and good flavors are providing traction to

the market. Moreover, manufactures are continuously investing in product development and introducing new
flavored and ingredient beverages which are anticipated to augment the demand for the matcha tea market.
Moreover, powdered tea contains the antioxidant which protects from the harmful UV emission and reduce the
occurrence of chronic diseases.
The Asia Pacific held the largest market share, in 2018. The region is anticipated to witness significant growth,
owing to the rising number of tea drinkers. Strong presence of established players and product innovation are the
key driving factors for the market growth. Moreover, counties such as India, Australia and Singapore are anticipated
to see significant growth during the forecast period, 2019 to 2025, owing to rising health awareness and
population. Further, sufficient supply of raw materials and the presence of skilled labors are expected to support
the growth of the market.
Further key findings from the report suggest:
• Powder segment has accounted for the largest market share in 2018, owing to rising awareness health benefits
and high presence of nutrients.
• North America is expected to grow with the fastest CAGR during the forecast period from 2019 to 2025, owing to
the growing popularity and availability of the product in cafes and restaurants.
• The Asia Pacific held the largest market share, in 2018. The region is anticipated to witness significant growth,
owing to the rising number of tea drinkers, strong presence of established players and rising product innovation.
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Million Insights has segmented the global matcha tea market on the basis of product, grade, and region:
Matcha Tea Product Outlook (Revenue, USD Billion, 2015 - 2025)
• Powder
• RTD Beverage
• Instant Premixes
Matcha Tea Grade Outlook (Revenue, USD Billion, 2015 - 2025)
• Classic
• Ceremonial
• Culinary

Regional Outlook (Revenue, USD Billion, 2015 - 2025)
• North America
• U.S.
• Europe
• Germany
• U.K.
• Asia Pacific
• India
• China
• Japan
• Central & South America
• Brazil
• Middle East & Africa
• South Africa
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