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JAN 2022
MONTHLY OVERVIEW
This month January 2022 marks
the beginning of a new year which
is full of rejuvenated hope that the
Global Tourism industry “will rise
again from the ashes” after the
calamity of the last 2 years
occasioned by the covid 19
pandemic which devastated not
only the international tourism
industry but the entire global
economy and completely changed
our way of life, socially and
economically.
The years 2020 and 2021 will go
down in history as some of the
most painful and traumatic in
modern history. From the early
months of January to April 2020
where COVID-19 swept across the
world, we’ll always remember the
day that the virus changed our
lives as we knew it. For many of
us, 2020 was the year that we
watched our travel plans fall
apart, our incomes collapse and
the year when we spent more time
in one place than we ever have
before under the so called
“lockdowns” as the entire world,
rich and poor, developed and
underdeveloped struggled to
bring the pandemic under control.
It was misery all around us.
Despite the occurrence of new
variants of COVID-19 from time to
time, leisure travel has proven its
resilience once again as consumers
across the globe explore
possibilities to overcome the many
restrictions to travel. To a lot of
people across the globe, “leisure
Travel” is a way of life. This is
evident in month-over-month
search data which shows a
consistent upsurge in travel data.
Travelers are quickly adapting to
local public health conditions,
with cleanliness and safety
remaining important factors in
their planning. The SOP, the short
form of “Standard Operating
procedures' ' as a Covid 19
precautionary measures will
remain with us for a long time to
come. Come to think of it, this
week the British prime minister
Boris Johnson announced in
parliament the dropping of the
entire anti covid 19 protective
regime, including lock downs, face
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