MONTHLY REPORT 29 FEB 2022

JANUARY REPORT

JAN 2022
MONTHLY OVERVIEW
This month January 2022 marks
the beginning of a new year which
is full of rejuvenated hope that the
Global Tourism industry “will rise
again from the ashes” after the
calamity of the last 2 years
occasioned by the covid 19
pandemic which devastated not
only the international tourism
industry but the entire global
economy and completely changed
our way of life, socially and
economically.
The years 2020 and 2021 will go
down in history as some of the
most painful and traumatic in
modern history. From the early
months of January to April 2020
where COVID-19 swept across the
world, we’ll always remember the
day that the virus changed our
lives as we knew it. For many of
us, 2020 was the year that we
watched our travel plans fall
apart, our incomes collapse and
the year when we spent more time
in one place than we ever have
before under the so called
“lockdowns” as the entire world,
rich and poor, developed and
underdeveloped struggled to
bring the pandemic under control.
It was misery all around us.
Despite the occurrence of new
variants of COVID-19 from time to
time, leisure travel has proven its
resilience once again as consumers
across the globe explore
possibilities to overcome the many
restrictions to travel. To a lot of
people across the globe, “leisure
Travel” is a way of life. This is
evident in month-over-month
search data which shows a
consistent upsurge in travel data.
Travelers are quickly adapting to
local public health conditions,
with cleanliness and safety
remaining important factors in
their planning. The SOP, the short
form of “Standard Operating
procedures' ' as a Covid 19
precautionary measures will
remain with us for a long time to
come. Come to think of it, this
week the British prime minister
Boris Johnson announced in
parliament the dropping of the
entire anti covid 19 protective
regime, including lock downs, face
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masks and covid passports will no
longer be mandatory, and such
measures speak volumes about the
positive trajectory of the travel
industry recovery going forward.
This is a common flu, we have to
learn to live with it, concluded the
British prime minister to loud
applause from the packed
commons house.
Following a research released by
Trip-advisor, the world's largest
travel guidance platform in
partnership with Ipsos MORI,
reveals across the five key markets
around the world that were
surveyed, those likely to travel for
leisure purposes the numbers will
increase dramatically in 2022.
For example, In the UK, 78% of
respondents said that they are
likely to travel for leisure in 2022,
compared to 72% of those who
said that they traveled for leisure
in 2019.
In the United States, 2022 leisure
travel intent is up 8 percentage
points (pp) compared to 2019,
with 71% saying they are likely to
travel for leisure in 2022. In
Tanzania, the report released by
Tanzania Tourism Revenues and
Arrivals in 2021 reveals that in the
period from January-October 2021,
the number of international tourist
arrivals surged to 712,900
compared to 472,100 in the same
period in the year 2020, signaling
resurgence in tourism activities.
JAN 2022
Tanzanian President Samia Suluhu
Hassan said that 1.4 million
tourists visited the East African
nation in 2021 amid the COVID-19
pandemic that hugely affected the
tourism industry.
In her message to bid farewell to
2021 and welcome the New Year,
President Hassan said only
620,867 tourists visited the country
in 2020, the year that the
pandemic was first reported in
Tanzania and in several other
countries across the world. In
2021, there was an increase of
779,133 tourists who visited
Tanzania.
Following current trends and
indicators which show very
clearly that the Global Tourism
industry is squarely on a resurgent
trajectory, the company staff team
led by the directors is taking
deliberate measures in order to
revamp the company including
but not limited to the following:
1. Re-opening the company office
at TFA complex which has been
closed for the last two years,
2. Re-registering the company at
BRELA,
3. Procuring the Tour operations
license (TALA) for the year 2022.
4. Company is redesigning its
website as well as hosting a new
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domain. The website is currently
under construction.
5. The company has hired a
consultant who is familiar with
tourism and he is full time in the
office so as to put in place various
strategies to make a company
plans and goals run smoothly and
efficiently
6. The company purchased all
office facilities such as computers,
scanner and photocopy machine,
office chairs and tables, but also
the office is connected with the
landline and 24/7 internet service.
BOOKINGS ACTIVITIES
We have just restarted our
business this year amid the
COVID-19 pandemic that hugely
affected the tourism industry
although the United Nation World
Tourism Organization (UNWTO)
Confidence Index shows a slight
decline in the spread of the covid
19 pandemic. A rapid and more
widespread vaccination roll-out,
followed by a major travel
restriction, and more coordination
and clearer information on travel
protocols, are the main factors
identified by experts for decline of
the covid 19 pandemic.
Following the above reasons, the
company did not record any
booking from customers for this
January.
JAN 2022
-No unconfirmed booking has
been recorded for this January.
-No confirmed booking has been
recorded this January.
-No full paid booking has been
recorded this January.
The following is the table showing
the bookings activities recorded so
far.
BOOKINGS
NO
1 UNCONFIRMED BOOKINGS Nil
2 CONFIRMED BOOKINGS Nil
3 FULLY PAID BOOKINGS Nil
GUEST LIST
As an obvious consequence of the
global covid 19 pandemic for the
last 2 years we have not been able
to serve any guests, now that we
are in the process of rejuvenating
our operations, it is our
expectation that we shall be able
to receive travel guests in the
coming months.
ACCOMODATIONS
It is for similar reasons stated
above that we have not been able
to book accommodation facilities
anywhere though we look forward
to making some accommodation
reservations in the coming months
as the tourism industry recovers
steadily. The company web sites is
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currently under construction
which we hope will go a long way
in attracting safari bookings with
our company and therefore
necessitate
making
accommodation reservations with
various accommodation service
providers in various tourist
attractions, in view of that fact we
intend to apply for STO Rates with
various providers as deemed
necessary from time to time.
TOURS ACTIVITIES
The following tour activities will
be promoted and informed to our
guests, Mountain climbing
(Kilimanjaro and Mount Meru),
photographic Safaris to Arusha
National Park, Tarangire, Lake
Manyara, Serengeti and
Ngorongoro crater. Cultural
tourism and walking safaris. The
company also will introduce ecotourism
to its guests.
This kind of tourism offers an
experience to our guests that
contain educational and
interpretative features.
-Ecotourism
Offering
market-linked long-term
solutions, ecotourism provides
effective economic incentives for
conserving and enhancing
bio-cultural diversity and helps
protect the natural and cultural
heritage of our beautiful planet.
-Ecotourism increases local
capacity building and
JAN 2022
employment opportunities,
ecotourism is an effective vehicle
for empowering local
communities around the world to
fight against poverty and to
achieve sustainable development.
-Ecotourism emphasis on
enriching personal experiences
and environmental awareness
through interpretation, promotes
greater understanding and
appreciation for nature, local
society, and culture.
MARKETING PERFORMANCE
Since the website is the main tool
in the tourism business the
company has started rebuilding its
website as one of marketing
strategic plans. After the website
is launched, the company will join
with the world's largest platform
such as TripAdvisor, Viator, Travel
Stride etc. No other marketing
strategies approached by the
company as it is in the initial stage
of reconstructing its website. In
order to achieve its goal company
must take action in the following:
● Investing in online
marketing by targeting
social media marketing
campaigns through
Facebook,
Twitter,
Instagram, Tiktok etc.
● By performing Search
Engine Optimization (SEO)
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and Search Engine Marketing
(SEM) campaigns.
At the moment the company is
working to acquire travel agents in
as many tourism source markets,
both traditional as well as new
markets.
MONTHLY OBJECTIVES
Our objective this month was the
reconstruction of the company
website whereby the work is
going on. As the company is in its
initial stage of reconstructing there
were no confirmed bookings
recorded.
Last month in December the
company was shut down, no
activities approached by the
company but this month is
different compared to last month
because it is this month where the
company office is opened and the
company website is
reconstructing.
ANNUAL OBJECTIVES
Actually, we expect 30% of
bookings to be achieved annually
but this will depend on the
COVID -19 situation globally. Due
to stiff competition that
characterizes the tourism industry,
if we intend to be very innovative
with the way we approach our
marketing strategy; we shall
undertake at least 3 activities
annually with very strong
keywords that can help the
JAN 2022
company to be in the top rank in
google search engine. The
company staff shall maintain a
well-motivated team of staff
members who can work hard
enough and show their
professionalism in all aspects of
the tourism operations industry
and customer care in order to be
able to collect more than 30
reviews annually.
The company should cooperate
with more than 50 hotels annually;
this will give an option especially
during high season as every
company will look for booking for
their guests.
Setting aside a reasonable budget
for advertising and promotion
purposes
Pursuing the membership into
TATO; the Tanzania Association of
Tour Operators; this brings
together all major tourism
industry key players and enables
the tour operators to network
properly and also forms a
platform for collective bargaining
with the government and other
tourism industry stakeholders for
the wellbeing of the industry and
that nation at large.
CONCLUSION
While much has been made in
making safe international travel a
possibility, we are aware that the
crisis is far from over. The
harmonization, coordination and
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digitalization of COVID-19
travel-related risk reduction
measures, including testing,
tracing and vaccination certificates
are essential foundations to
promote safe travel and prepare
for the recovery of the tourism
industry once conditions allow.
JAN 2022
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