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Visit Link : https://mullomasmullo.blogspot.com/?epic=1138623938 Book Synopsis : The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis. Product details Publisher ‏ : ‎ Routledge; 1st edition (June 26, 2018) Language

Visit Link : https://mullomasmullo.blogspot.com/?epic=1138623938

Book Synopsis :
The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data.

This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.

The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities.

The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.

Product details
Publisher ‏ : ‎ Routledge; 1st edition (June 26, 2018)
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Pricing Analytics: Models and Advanced

Quantitative Techniques for Product Pricing by


Walter R. Paczkowski

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DOWNLOAD THIS BOOK

Product details

Publisher : Routledge; 1st edition (June 26, 2018)

Language : English

Paperback : 318 pages

ISBN-10 : 1138623938

ISBN-13 : 978-1138623934

Item Weight : 1.09 pounds

Dimensions : 6.14 x 0.77 x 9.21 inches

Best Sellers Rank: #444,264 in Books (See Top 100 in Books)

#39 in International Accounting (Books)

#71 in Industrial Marketing (Books)

#80 in International Business (Books)

Customer Reviews:

4.4 out of 5 stars 11 ratings


Description :

The theme of this book is simple. The price – the number someone puts on a

product to help consumers decide to buy that product – comes from data.

Specifically, itcomes from statistically modeling the data. This book gives

the reader the statistical modeling tools needed to get the number to put on a

product. But statistical modeling is not done in a vacuum. Economic and

statistical principles and theory conjointly provide the background and

framework for the models. Therefore, this book emphasizes two interlocking

components of modeling: economic theory and statistical principles. The

economic theory component is sufficient to provide understanding of the

basic principles for pricing, especially about elasticities, which measure the

effects of pricing on key business metrics. Elasticity estimation is the goal of

statistical modeling, so attention is paid to the concept and implications of

elasticities. The statistical modeling component is advanced and detailed

covering choice (conjoint, discrete choice, MaxDiff) and sales data

modeling. Experimental design principles, model estimation approaches, and

analysis methods are discussed and developed for choice models. Regression

fundamentals have been developed for sales model specification and

estimation and expanded for latent class analysis.

COPY LINK IN DESCRIPTION TO DOWNLOAD THIS BOOK

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