Hospital Branding

Hospital Branding
Hospital branding refers to the use of logos, colors, fonts, and other visual elements on patient
care areas in hospitals. All about hospital branding:
https://stanbranding.com/blog/acing-the-basics-of-hospital-branding-strategy/
The most common hospital branding is called “hospital blue” which uses a dark navy blue color
scheme. Other popular hospital brandings include “hospital green” (using a light green color
scheme), “hospital yellow” (a bright yellow color scheme), and “hospital red” (a deep maroon
color scheme).
Hospital brands use different colors to help patients identify their hospitals. Blue is used by
many hospitals because it is easy to see and distinguish. Green is also a commonly used color
because it is easier to read than other colors. Yellow is often used because it is very visible and
stands out. Red is also a popular color because it is easily seen and distinguishes itself from
other colors.
Source: https://stanbranding.com/blog/acing-the-basics-of-hospital-branding-strategy/

In addition to using colors for branding purposes, some hospitals have created unique designs
that are meant to attract patients. For example, one hospital has a design that resembles a
heart with blood dripping down its sides. Another hospital has a design that looks like a smiley
face. These designs can be found in lobbies, waiting rooms, and even hallways. They are
designed to make patients feel welcome when they enter the hospital.
Hospital design plays an important role in attracting patients. A study published in the Journal of
Consumer Research showed that people were more likely to choose a hospital if it had a
pleasant interior design. The researchers concluded that this was due to the fact that people
want to feel comfortable while visiting a hospital. In order to create a welcoming environment,
designers should pay attention to details such as lighting, furniture, and artwork.
Designers should also consider the needs of the patient population they serve. For example,
hospitals serving older adults may benefit from using softer colors and materials than those
used in hospitals designed for younger populations. Designing a space that is appropriate for
the patient population will increase the likelihood that patients will return to the same hospital
again.
Designers should also consider the needs of their patients when designing products. For
example, hospitals serving older adults might benefit from designing spaces with soft colors and
materials that are less harsh than what is typically found at hospitals designed for younger
patients Designing a space especially for the patient population will ensure that patients feel
comfortable during their stay and encourage them to return to that same hospital when
necessary.
The design of healthcare facilities is important for several reasons. First, healthcare facilities
must be aesthetically pleasing to patients and visitors. Second, they need to be safe and clean.
Third, they need to provide high quality care. Fourth, they need to be easy to navigate. Fifth,
they need to be accessible to all patients.
Healthcare facilities should also be environmentally friendly. They should reduce waste by
recycling and using sustainable materials. They should also minimize energy consumption
through efficient lighting and heating systems. Finally, they should promote health and wellness
through exercise opportunities and healthy food options.
The cost of healthcare services is rising at a rate higher than inflation. This means that the
average family will spend more money on healthcare each year than it did last year. In fact,
according to the Centers for Disease Control and Prevention (CDC), the total amount spent on
healthcare in the U.S. increased from $2.7 trillion in 2008 to $3.4 trillion in 2015. That’s an 8%
increase over five years.
This trend is expected to continue. According to the CDC, spending on healthcare is projected
to reach $5.5 trillion in 2020. Healthcare costs are increasing because of two factors: 1) the
aging population; and 2) advances in medical technology. As baby boomers age, they require

more healthcare services. New technologies have made healthcare more effective, but these
advancements come with a price tag.
Hospital branding is an important part of marketing strategy for hospitals. It helps patients
understand what they are getting into when they enter the hospital. It also provides information
about the hospital to people who may be considering visiting or working at the hospital. Hospital
branding includes everything from the look and feel of the facility to its name.
Source: https://stanbranding.com/blog/acing-the-basics-of-hospital-branding-strategy/
There are many different types of hospital branding. Some of them include:
• Logo – A logo is used to identify a company or organization. Hospitals use logos to represent
themselves. The logo can be simple or complex. Simple logos usually contain one word or
symbol. Complex logos often combine words and symbols together.
• Colors – Colours help define a brand. They can create a strong visual impression and convey
specific messages. Color psychology plays a role in how colours affect consumers. Research
shows that red is associated with love, passion, excitement, and power. Yellow is seen as
optimistic and friendly. Blue represents calmness and trustworthiness.

"The hospital branding process begins with an analysis of the market, the competition, and the
patient population. This information is used to develop a strategy that includes the following:
• A brand positioning statement
• Brand promise
• Brand values
• Brand personality
• Brand identity
• Brand guidelines
• Brand standards
• Brand guidelines
Once this strategy has been developed, the next step is to create a brand vision. This involves
defining the brand's purpose, mission, goals, and objectives. It also defines the brand's target
audience. At this point, the brand needs to be tested against the market to ensure that it works.
The hospital brand is one of the most important aspects of your business. It represents
everything about your organization – its mission, values, vision and goals. A strong brand
creates a positive impression with patients, staff, vendors and community members. It also
provides a consistent message across all channels and platforms.
Source: https://stanbranding.com/blog/acing-the-basics-of-hospital-branding-strategy/