Exclusively Review 2021

EXCLUSIVELY
2021 REVIEW
"Putting a smile back on the face of the industry..."
THE LATEST
PRODUCTS...
See a selection of the latest products
presented by exhibitors at the show.
WHAT'S ON
TREND IN 2022
Read about the key trends which will
influence both buyers and
consumers over the next two to
three years.
SHOWCASE
SUCCESS
The Brand Showcase attracted both
traditional media as well as an
enthusiastic host of well-established
consumer influencers
P A G E 5 P A G E 1 0
P A G E 1 5

Charity donations support
grassroot charities
“A huge thank you” to all exhibitors at the
Exclusively Show who donated products to In
Kind Direct, our charity initiative with
Progressive Housewares. The impressive total
value of products donated was estimated at
over £5,000. These items are already making a
huge positive impact, supporting 79 charitable
organisations In Kind Direct’s network.
With help from AMPM Transportation, products
have been distributed across England, Scotland,
Wales and Northern Ireland. Organisations that
are benefitting from the product donations
include community groups,
family welfare and children’s
charities, disability support
organisations, homelessness
projects, and more.
The Exclusively Gift
2021 saw the Exclusively Show once again
working with the British Independent
Retailers Association (Bira), with the Free
£100 Exclusively Gift Voucher which
ensured that a visit to the show is both
productive and cost-effective.
Exclusively Gift Vouchers were sent to Bira
Direct members operating in the
housewares, SDA, gift and lifestyle sectors
who had registered in advance to attend the
show. They simply had to spend £300 net of
VAT with one supplier to redeem their
voucher.
Will Jones, Chairman of Exclusively Shows
said: “This year’s ‘Exclusively Gift’ initiative
brought over 40 Bira members to the show.
In very challenging circumstances it was
great to see so many independent retailers
at the show and hear so many positive
comments about the show in general, and
the importance of face-to-face meetings in
our industry.”
EXCLUSIVELY SHOW REVIEW 2021 PAGE 03

Here we feature some of the key brands and products
exhibited at the show...
Samuel Groves
samuelgroves.com
Britannia, the new hand-cast, cast Iron range, is
designed and manufactured in the heart of the
midlands. A unique back to basics collection of
battleship build quality pans, which guarantee
outstanding heat retention and superior thermal
properties for everyday cooking. Its environmental
impact is minimal, Britannia is manufactured from
70% waste, sourced from the company's own
production lines.
Britannia = Cookware with a conscience.
Easiyo
Feel good about homemade with EasiYo. Make it. Create it. The whole
family can get involved in the fun and creativity of making your own
yogurt with EasiYo. All you need is a sachet of EasiYo Yogurt Base, an
EasiYo Yogurt Maker and water to enjoy delicious, fresh yogurt at home.
easiyo.com
Swan Products
shop.swan-brand.co.uk
2021 will mark the year Swan launched Stealth, Retro 2.0
and Tribeca ranges. We had a brilliant reaction to all of
these products, and we couldn’t have been happier with the
attendance levels. We love speaking to existing and new
contacts about the ranges and how well they’ve been
performing. The most honest and treasured feedback
always comes from the people who see products like ours
seven days a week. We love to see an impressed face!
The Royal Botanic Gardens, Kew
(Pure Table Top)
puretabletop.com
The Royal Botanic Gardens, Kew is a world
leader in plant science, a hub for
conservation and a major visitor attraction
that informs the public how plants are
essential to human survival and development.
The Bloom range has been created from one
of the world’s foremost archives of rare and
historically significant artwork, held at The
Royal Botanic Gardens, Kew. ​
EXCLUSIVELY SHOW REVIEW 2021
PAGE 04

Products Available Now...
Burton McCall
burton-mccall.co.uk
Aladdin’s Fresco
Thermavac Water Bottle.
Bottled water reinvented.
This stylish water bottle
empowers you to stay
hydrated all day long. The
stainless steel double
wall Thermavac vacuum
insulation keeps your
drinks cold for a 10 hours,
18 hours with ice.
David Mason Design
davidmasondesign.com
David Mason design will next year be
celebrating its 60th anniversary and was proud
to be showing off three of its renowned brands
at Exclusively 2021. Our English Tableware
company which includes the Iconic award
winning Bee Happy range and our latest
addition the Pressed flowers collection.
FixIts
fixits.com
Cole & Mason
coleandmason.com
Saunderton Herb & Spice Shaker is
a must-have in everyone's kitchen.
It offers all the benefits of a spice
carousel in a much smaller
footprint. It has five chambers for
five different ingredients. To select
the ingredients, twist it and slide
the lever to choose sprinkle, pour
or closed.
Meet the incredible new
DIY kitchen drawer
essential to tackle any kind
of “I don’t have time for
this to be broken” in and
out of your home. FixIts is
your easy go-to product
that can be used almost
anywhere. Simply heat up a
stick in kettle boiled water
for around 1 minute to
soften, mould and mend;
then watch as FixIts
solidifies before your eyes.
EKO Home
ekohome.co.uk
EKO’s Morandi Touch “modular
recycling” range proved very popular
at the show - it builds on the current
growing trends for better home
organisation, practical recycling
solutions, home cooking and
sustainability awareness. It cleverly
allows the end user to design their
own recycling solution using the bins
that will lock together.
EXCLUSIVELY SHOW REVIEW 2021
PAGE 05

Products Available Now...
Scoof
justscoof.com
Scoof is an accessory that makes
cafetière coffee better. Use as a handy
stirrer to release more flavour and
afterwards Scoof is an ideal cleaning
tool – working in 2 ways to enhance
the cafetière ritual.
orthexgroup.com/
SmartStore and
GastroMax
Orthex Group, leading Nordic
housewares producer, has long
championed sustainability.
The new GastroMax Bio tableware
made from renewable sugarcane
was chosen for the Trend
Showcase. Our SmartStore
Collect range of recycling bins and
containers is made from recycled
plastic with wooden lids proved
very popular at the show.
Freeform from Tradestock
Freeform® from Tradestock offers
beautiful products, enabling you to
create your perfect entertaining set-up.
Recently refreshed with a new home
under the brand, the contemporary,
versatile and functional iKonic
handcrafted glassware collection now
boasts stylish new packaging – great
for retail display and shipping
online/mail order sales.
tradestockltd.co.uk
Lazarro
LAZZARO, is a perfect blend of award-winning
designs and excellent quality. Our Fine Bone
China products are a culmination of beguiling
translucent shimmer, creating true objects of
beauty available in Dinner Sets, Tea & Serveware,
in compliance with the international mark of
quality BS 5416.
lazzaro.in
Mason Cash Innovative Kitchen
The new Innovative Kitchen additions include
precision engineered ovenware pieces and storage
items made from the highest quality materials. The
terracotta and stoneware ovenware pieces have
been designed to ensure that professional finishes
can be achieved by all bakers.
rayware.co.uk
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PAGE 06

Products Available Now...
The Beeswax Wrap Co.
We were really excited to launch
so many new collections at
Exclusively and had such a great
reaction to our new 1 metre
Beeswax Wrap Roll and our
exclusive Christmas collaborations
with Emma Bridgewater and Cath
Kidston, not forgetting our new
Christmas Gifting Kits too!
beeswaxwraps.co.uk
Zip Top by PHA
phassocs.co.uk
Replacing plastic containers, one Zip
Top, manufactured from 100% platinum
silicone, replaces over 5,000 single use
plastic bags. Dishwasher, freezer, and
microwave safe, they’re food grade safe
and can be used to directly eat/drink
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out of, pour
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ingredients for meal preps.
Stor Quokka
Disney, Marvel and Lucas new shapes and products of Young
Adult IV collection. Customers were impressed of them and we
also had good feeling of Minecraft and Sonic. Paw Patrol is a
classic and visitors always fall in love with Peppa Pig.
storline.com / byquokka.com
Pure Tabletop
MM Living - A
beautiful, luxurious
tabletop brand based
in New Zealand. The
MM Living Bobble
Dinnerware collection
lazzaro.in
is sourced closer to
home, from Portugal.
Made from Stoneware,
a strong, durable,
natural, material. Each item is hand glazed, with a beautiful,
translucent, glossy glaze - making each piece unique, and the
collection is produced using zero waste production methods
puretabletop.com
tramontina.co.uk
Tramontina
The most versatile pots you’ve ever seen.
Lyon pots work like an oven, you can
prepare anything in them right on your stove
top. With their thick walls and lid, and
perfect sealing system, it maintains a
constant internal temperature, thereby
cooking food that could be cooked in the
oven. Many recipes that normally require
pre-cooking can be prepared directly in the
Lyon pot too.
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PAGE 07

Products Available Now...
Typhoon World Foods
The DRH Collection
Empire Collection is highly sophisticated!
Mouth blown and hand crafted, the bowls
of each glass have a modern shape with a
flat base, rounded corners, and angled
sides which taper inwards. All this is
brought to life and made even more
stunning still by the complementary, fine,
vertical optic which runs up and down
each bowl. Each pair is smartly gift boxed.
Viners
Designed with a distinctive squared
tip and supreme cutting blades, the
Viners® Assure Elite Knives have
been developed for the more
discerning cooks alongside experts in
the catering industry. These high-level
knives maintain the same Assure
ethos of providing outstanding
functionality yet placing safety at its
forefront.
rayware.co.uk
Whether you like your pizzas from
Naples, New York or Chicago, the
World Foods Pizza range has all you
need to bake or serve your homemade
pizzas from the oven to the
table. New additions include the
decorated pizza serving board with
a built in handle that is perfect for
serving. The new pouring bottle is
great for storing and serving oils
and vinegars. rayware.co.uk
thedrhcollection.com
puretabletop.com
Tower
Tower’s return to Exclusively was electric,
unveiling new on-trend colourways for its
leading home and kitchen collections.
Jade, Emerald and Pink Clay are just a few
of the stylish new colours to join the
Cavaletto, Empire and Scandi collections in
2022. Endorsed by Good Housekeeping
Institute, Tower also revealed the 10-in-1
Air Fryer joining its Xpress range and new
Vizion range for late 2021.
Robert Welch
Designs
rkwltd.com
Robert Welch Designs
is well known for the
exceptional design,
quality and
functionality of its
products. With over 50
years of industry
experience and award
winning products from
their in-house design
team, Robert Welch
offers a unique range
of cutlery, kitchen
knives, utensils and
tableware.
robertwelch.com
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PAGE 08

Please get in touch with suppliers
for availability dates ...
Kilner
rayware.co.uk
The Kilner® Bulk Food
Shopping Bags have been
specially designed with
sustainability in mind, as well
as for use at self-serving bulk
food dispenser stores. Ideal for
filling, weighing and carrying
dried foods, the handles allow
easy transportation, with a
secure press-stud that fastens
to ensure contents are safely
contained.
Nadyia loves
in collaboration with Prestige
Described as 'The Perfect Collection' for the
Everyday Mealtime Hero, Prestige is proud
to have developed a stunning collection
inspired by Nadyia's cooking insights that
will help home cooks produce healthy and
delicious meals. The 'Nadyia Loves' range is
designed to fulfil Nadyia's own
requirements for kitchen equipment, with
busy families very much in mind.
prestige.co.uk
SAVEUR Selects
saveurselects.com
SAVEUR Selects range was introduced to the U.K,
picking up a finalist position in the Excellence In
Housewares innovation awards. The cast iron
Voyage series outperforms its competitors in heat
retention and efficiency using signature patented
double walled stainless steel lids. SAVEUR Selects is
now available to buyers and distributors.
Ravenhead
Price & Kensington
Featuring hand painted safari animals includings
lofty giraffes, majestic elephants and elegant
cheetahs. The set of two novelty adult and child
mugs in 405 ml and 195ml are cleverly designed so
you and your little one can enjoy hot beverages
together and co-ordinate perfectly. rayware.co.uk
The Gemstone collection features glassware with an elegant
diamond design and subtle ridges. Available in two new colours of
blue and green, they have been inspired by semi-precious stones
that are eye-catching and make for an original twist to your bar
and drinkware. From Wine glasses to Footed Sundae Dishes, each
glass is available individually for the perfect mix-and-match of
colours. rayware.co.uk
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PAGE 09

Trend Tours & talks...
"It was really good to
see a huge increase in
the demand for our
Trend Tours led by
Scarlet Opus"
Will Jones, Chairman, Exclusively
Shows
Trend Talks
The Trend Talks programme drew
large audiences on both days.
The show-sponsored seminar was
extremely well received, attracting
large audiences, with record
numbers attending. In addition, the
show offered four Trend Tours that
were fully booked.
Phil Pond from Scarlet Opus
talked through three key trends:
Neo Luxe, Togetherness and
Reflect, which will influence
interiors over the next 18–24
months.
Trend Tours
The Trend Tours run by Scarlet
Opus took visitors on a circuit of
the show and highlighted six
exhibitors that were of special
interest for the three trends of
2022 onwards.
An understanding of trends
provide insights into
what consumers will want to buy
next. Applying this knowledge to
buying decisions, de-risks buying.
Furthermore interpreting and
incorporating trends when
merchandising will also encourage
sales.
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On trend products...
Ladelle
Colourful glassware is
trending-up generally but
expect to see more colour
ombrés, such as Ladelle’s
fabulous Zest Rainbow
glasses.
Denby
Denby’s new limited-edition
Statements collection was much
admired and displayed as part of
the Reset trend.
David Mason Designs
The Pressed Flowers Collection from
The English Tableware Company brand
featured in both "Togetherness" and
"Reset" displays with its wild meadow
flower pattern style.
Black + Blum
Black + Blum's Stainless Steel
collection featured in the Reset
trend: it is well-designed, robust,
built to last and durable.
Stainless Steel is 100%
recyclable and can be endlessly
recycled over & over.
Prestige from Meyer
Under their Prestige brand, Meyer
Group have two cookware ranges
developed with green principles
that help consumers make choices
with the planet’s tolerance levels
in mind.
A FABULOUS LIST OF
BRANDS FEATURED IN
THE TREND DISPLAYS
A365
AUTEUR
BLACK & BLUM
BURTON MCCALL
DAVID MASON DESIGN
DENBY
DKB
DRH COLLECTION
EDDINGTONS
GASTRONOMY PLUS
GRUNWERG
HUMBLEWOOD
IN THE HAUS
JERAY
KATIE ALICE
LADELLE
LAZZARO
LE CREUSET
MASON CASH
MEYER GROUP
NAVIGATE
NORDIC WARE
ORTHEX GROUP
PURE TABLE TOP
RAYWARE
SABICHI
SWAN BRAND
T&G
TRAMONTINA
Sabichi - Haden
The Haden Dorchester Sage Green
Kettle was selected in relation to
the Reset trend because of its
water and energy saving features.
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PAGE 11

Neo Luxe...
This trend has a dark
romanticism and subdued
elegance that takes many of its
design cues from history. It
communicates an appreciation
of the perceived glamour of the
past. It is deeply sensuous,
sophisticated, and seductive … a
little provocative even; enticing
us to surrender to our senses
and give in to urges.
A365's concept saucepan for
2022 blends stainless steel with
a brass handle to maximise
copper's anti-microbial
properties.
Kettle from Swan's Gatsby Range.
Ladelle's Tempa bottle
Metallics add a feeling of
robustness, strength and resilience,
as well as beauty. And we need this
beauty to escape and transcend
everything else that life challenges
us with. It is about what ‘luxury’
means in our modern age: rare,
beautifully made, refined and the
result of honed skills. These are
products that are a pleasure to look
at, to live with, and to use.
Denby's Statements collection
"This trend has a dark
romanticism and
subdued elegance that
takes many of its design
cues from history"
"The colour palette is
rich, sumptuous, and
mysterious"
BRANDS SELECTED
Ladelle - Auteur
Navigate - DRH Collection
Le Creuset - Eddingtons
A365 - Tramontina
Swan - Pure Table Top
Lazzaro - Meyer Group
Rayware - Grunwerg
Denby - T&G
Jeray Original Products
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PAGE 12

Togetherness
As the name suggests, this trend is
about the power of community that
has been one positive outcome of
the pandemic experience, including
acts of kindness and deeper
appreciation of our
interdependence. It is also informed
by current cultural conversations
and social movements that promote
tolerance and inclusivity, equality,
and equity.
"this trend is about
the power of
community that has
been one positive
outcome of the
pandemic
experience"
Auteur's Corkcicle
Canteen Collection
It suggests that many people, and
businesses, will be motivated to take
the uncertainty, the upheaval and
disruption of the past couple of
years and use that as a catalyst for
positive change.
David Mason Design's Pressed Flowers
collection
BRANDS SELECTED
Auteur - A365
Nordic Ware - T&G
Humblewood - Rayware
In the Haus - Ladelle
Mason Cash - Katie Alice
Swan - Black & Blum
David Mason Design
DRH Collection
Tramontina
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RESET
The pandemic sounded an alarm,
alerting people to the larger
ecosystem we are part of and the
essentialness of living in harmony
with nature. A post-pandemic
economic recovery can also be a
green recovery built around green
principles, ensuring that all future
decisions are made with
consideration for people and the
planet in unison has reduced.
DKB's Culinare Bamboo Utensils
Lyon 360 from Tramontina
The IPCC’s recent Climate Report,
ahead of the UN Climate
Conference (COP26) in Glasgow in
November, will refocus efforts,
closing the gap between pacts and
action, committing to individual
action and global action. The sense
of urgency has been heightened,
and resistance and scepticism has
reduced.
"Reset is about
green credentials,
making products
without making
problems"
Reset is about green credentials, making products without making
problems; taking positive steps in the right direction towards a
more sustainable future and supporting the efforts of consumers
who are trying to tread more lightly on the Earth.
BRANDS SELECTED
Clutch from Hip with Purpose
DRH Collection - DKB
Burton McCall - Ladelle
Lazzaro - Orthex Group
T&G -Black & Blum
Sabichi - Auteur
Tramontina - Denby
David Mason Design
Meyer Group
Gastronomy Plus Ltd
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"The Brand Showcase
was buzzing. The media
gravitated to us and the
influencer audience is growing
faster than ever."
Richard Watts, the Brand Showcase team
THE BRAND SHOWCASE
The Brand Showcase, now in its 4th year, is
a dedicated space to promote exhibitors’
products to the UK’s consumer press and
UK media influencers.
Journalists and influencers are invited to
see event highlights in one space quickly
and effectively – without having to take too
much time out of their day. It is proving to
be a successful formula. Enthused by what
they see, the press search out exhibitors in
the main hall.
MEDIA ATTENDEES INCLUDED
The Sun - Tom's Guide - Heart Radio
Tech Advisor - Telegraph - Real Homes
Good Housekeeping - Prima - Red Mag
Homes & Gardens - Ideal Home - Elle
Style at Home - Living Etc - Olive
Expert Reviews - Bustle.com - BBC London
BBC Good Food - Gardening etc
ITV's This Morning
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Exclusively success exceeds even the
highest expectations
The Exclusively Show 2021, which took place at The Business
Design Centre, Islington on 24th and 25th August exceeded
the expectations of the organising team and exhibitors in
terms of both the quality and quantity of attendees, resulting
in a very positive event full of happy visitors and exhibitors.
"The show was
really worthwhile
and extremely
well organised"
LISA TAYLOR OF
BRAMBLES COOKSHOP
"Fantastic that
Exclusively is
back - a brilliant
show"
Over the two days of the Show, there were more people
present than in 2019 creating a fabulous buzz.
ELAINE HOOPER
JOHN LEWIS
Exclusively Show Chairman, Will Jones, said: "“I’m so pleased
by the overwhelmingly positive feedback from the exhibitors
at the Exclusively Show, and the fabulous visitor support. It
was great to see so many smiling faces, and we can't wait to
be back on 14th & 15th June 2022.”
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PAGE 02

SOME OF THE BRAND SHOWCASE INFLUENCER ATTENDEES
Celebrity baker and broadcaster
Juliet Sear
Designers Nick & Ali Munro with Will James from
Winnington Housewares, launching a new collection
Influencer "Queen of Clean"
Lynsey Crombie
Dazlin Cleaning 2nd left
Bottom Left, celebrity and broadcaster Aggie MacKenzie
pictured with some of the cleanfluencers and home interior
influencers who visited the showcase
INFLUENCER HIGHLIGHTS
LYNDSEY QUEEN OF CLEAN
DAD THE DISH - THE VAC MAT
JULIET SEAR - CLEANIGRAM
LAURA CLEANAHOLIC
JOTTIE'S JOURNAL
LOVE TO BE HOME
CHEF BART VAN DER LEE
BECKY HOME SWEEY HOME
SISTER PLEDGE CLEANS
TWINKLE CLEANING DUO
NO PLACE LIKE HOME 2018
THIS E17 LIFE
OFFICIAL HINCHED
DAZLIN CLEANING
Hinch Hauls Official, Mrs Clarkes Cleaning & Cleanigram
EXCLUSIVELY SHOW REVIEW 2021 PAGE 16

BRAND SHOWCASE
HIGHLIGHTS
Twinkle Cleaning
Duo (left) and
Rebecca's Glam
Home (right)
Swan's new ranges including 'Stealth'
Bona display in the Brand Showcase
Impressive shelf displays from Hip with Purpose,
Stojo, Tru Earth and Brabantia
BRANDS WHO EXHIBITED
Bona - Burton McCall - Contigo - Denby
Dualit - Eddingtons - EKO Home - EPE
Evo Lifestyle - FKA Brands - Kambukka
Katie Alice - Maped Helix - Meyer
Resto - Sousvide Tools - Swan Brand
T & G Woodware - Winnington
Housewares - Wonderchef - Ziptop
Sousvide Tools launch sustaina pouch
Officially Hinched and Mancleany
EXCLUSIVELY SHOW REVIEW 2021 PAGE 17

The Last word
Will Jones
Chief Operating
Officer at BHETA
and Chair of
Exclusively
"Exclusively has always been a
must-see event in the home
enhancement industry – and so the
2021 show proved. With numbers
of exhibitors and visitors this high,
we can honestly say that from a
commercial point of view, it
certainly felt that it was back to
business as usual. With over 130
companies and 200 brand names
exhibiting, and with features such
as the Trend Tours and Talks with
Scarlet Opus sold out, the
housewares. SDA and gift sectors
certainly rose to the occasion."
Next year the Exclusively Show will run on
Tuesday 14th and Wednesday 15th June at the
Business Design Centre, Islington in London.
If you would like to visit Exclusively Show, please
let us know by getting in touch via the website:
www.exclusivelyshows.co.uk
Email us at info@exclusivelyhousewares.co.uk
Phone us on 0121 237 1130
Exclusively shows are organised by
Brooke House Exhibitions Ltd on
behalf of the British Home
Enhancement Trade Association
Run by the industry, for the
industry
Federation House, 10 Vyse Street,
Birmingham B18 6LT UK
t +44 (0)121 237 1130 f +44 (0)121 237 1133
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