FoodFlow Impact Report 2021

Brian Ruto, part of the Taimba team, delivers produce to
Esther, one of the local food sellers known as a mama
mboga.
URBAN DISTRIBUTION
“I source all my fruits and vegetables from Taimba,” Esther
says confidently. “You can confirm with Ruto, I always buy
from him. Si ndio Ruto (Is it true Ruto)?”
Brian Ruto confirms with a smile. “I am a sales
representative with Taimba in charge of the Kiambu Route,
of which Esther Njeri is one of my good customers.”
“I buy from Taimba because they are fairly priced and bring
to us produce that is of good quality,” Esther continues.
“The most important thing is that they deliver on time. I no
longer have to worry about waking up early in the wee
hours of the morning to go the market myself to make
direct purchases and that time is now better-used bonding
with my family.”
“I am grateful for health and a job at Taimba at a time
when things are difficult for many people across Kenya,
and that is why I continue to serve with a smile even when
business is not very forthcoming,” says Brian. “My hope for
the future is that this pandemic unites us as a people
across the globe..”
Esther is also very hopeful for the future: “This current
situation is not permanent and I believe it shall pass. My
ambition is that if my business goes back to normal, I can
start saving again and enable my children to go to a better
school. My husband and I are also working towards
purchasing a plot so that we can eventually settle in our
own home.”
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