Marketing Strategy - Justin Itzen

MARKETING
STRATEGY

JUSTIN
ITZEN
The Oppenheim Group is a professional real estate brokerage serving buyers and sellers of luxury property in
Orange County and Los Angeles. The brokerage is comprised of a close group of talented realtors, led by the firm’s
President and Founder, Jason Oppenheim.
With more than $2B+ in total sales and over $400 million in active listings, the firm closes over 160 deals annually
and has brokered many of the region’s largest residential sales, including numerous record-breaking transactions.
First opening its doors on the prestigious corner of Sunset Blvd. and Sunset Plaza Dr., The Oppenheim Group is the
preeminent brokerage in the Hollywood Hills and Sunset Strip with unrivaled experience and market knowledge,
while doing tremendous business throughout Beverly Hills, West Hollywood, Bel Air, Malibu, and beyond.
The Oppenheim Group expanded to Orange County with a new office in exclusive Corona Del Mar and has already
produced over $140 million in sales volume since first opening its doors in Spring 2021. Our curated team of
experienced real estate agents has also procured some of the area’s most impressive listings.
Justin Itzen is a seasoned realtor serving the Orange County area, who also is involved in strategic real estate
investments. After ten years of traveling the world and playing professional golf on the Canadian, Web.
com, and PGA Tours, he transitioned into another passion of his: real estate.
As a highly active agent, he takes the time to walk clients through every step of the process, so they are informed
and educated about their options. He is genuine, straightforward, thoughtful, and notices the details
that make the difference. Being a great listener, efficient communicator, and savvy negotiator are a few of
the notable traits that help him excel. Justin’s zeal for real estate is founded in the journey of meeting new
people and building lifelong, trusting relationships.
Justin has increased his sales every year since the inception of his real estate career. In 2021, Justin closed
45 transactions and over $50 million in volume.
He resides in Newport Beach, CA with his wife Becky, son Kilian, and daughter Ora. Justin has a passion
for physical fitness and golfing—he is an avid sports fan and loves outdoor activities, like bike rides on the
boardwalk with his family and a long day at the beach. For your real estate goals contact Justin Itzen to
discuss a strategy that is perfect for you.
PLEASE VISIT OUR WEBSITE
WWW.OGROUP.COM
justin@ogroup.com
949.339.4184

RECENT
LISTINGS
AND
SALES

1301 DOLPHIN TERRACE
Currently listed at $19,995,000
11,011 Sq. Ft.
206 VIA LIDO
Sold at $7,550,000
Listed a $7,550,000
3,119 Sq. Ft.
Represented Buyer
1911 E BAY AVE.
Sold at $11,750,000
Listed at $12,500,000
3,503 Sq. Ft.
Represented Seller
20101 CYPRESS ST.
Sold at $7,000,000
Listed at $8,995,000
26,572 Sq. Ft.
Represented Buyer and Seller
215 MILFORD DR.
Sold at $4,900,000
Listed at $5,299,000
6,500 Sq. Ft.
Represented Seller
430 FULLERTON AVE.
Sold at $4,050,000
Listed at $4,500,000
4,498 Sq. Ft.
Represented Seller
11 CORAL RIDGE
Sold at $15,300,000
Listed at $16,300,000
9,909 Sq. Ft.
Represented Seller
1609 E. BALBOA BLVD.
Sold at $3,850,000
Listed at $3,850,000
5,883 Sq. Ft.
Represented Seller

522 ALISO AVE.
Sold at $3,950,000
Listed at $3,995,000
5,883 Sq. Ft.
Represented Seller
1308 MARINERS DR.
Sold ats $2,825,000
Listed at $2,699,000
2,450 Sq. Ft.
Represented Buyer
3872 SIRIUS DR.
Sold at $3,650,000
Listed at $3,750,000
5,850 Sq. Ft.
Represented Buyer
408 HAZEL DR.
Sold at $2,800,000
Listed at $2,990,000
2,200 Sq. Ft.
Represented Buyer
1201 CLIFF DR.
Sold at $3,000,000
Listed at $2,799,000
3,972 Sq. Ft.
Represented Buyer and Seller
204 PEARL AVE.
Sold at $2,700,000
Off-Market
1,583 Sq. Ft.
Represented Buyer and Seller
1627 ANITA LN.
Sold at $2,835,000
Listed at $2,795,000
2,638 Sq. Ft.
Represented Buyer
303 JASMINE AVE.
Sold at $2,500,000
Off-Market
3,540 Sq. Ft.
Represented Buyer and Seller

8408 HILLSIDE AVE.
Sold at $35,500,000
Listed at $43,900,000
20,058 Sq. Ft.
Represented Seller
524 N. ALPINE DR.
Sold at $8,670,000
Listed at $9,200,000
6,409 Sq. Ft.
Represented Seller
9362 NIGHTINGALE DR.
Sold at $15,750,000
Listed at $22,995,000
8,000 Sq. Ft.
Represented Seller
7000 MACAPA DR.
Sold at $7,600,000
Listed at $8,888,888
3,740 Sq. Ft.
Represented Seller
1814 DOHENY DR.
Sold at $12,500,000
Listed at $13,995,000
8,290 Sq. Ft.
Represented Buyer
5150 GARRETT CRT.
Sold at $5,000,000
Listed at $4,999,000
8,618 Sq. Ft.
Represented Buyer and Seller
1895 RISING GLEN RD.
Sold at $12,200,000
Listed at $13,900,000
51,297 Sq. Ft.
Represented Buyer
604 GORDON HIGHLANDS
Sold at $4,688,000
Listed at $4,995,000
8,530 Sq. Ft.
Represented Buyer and Seller

611 Lido Park Dr. #5d
1707 Tradewinds Ln.
478 E 20th St.
Sale Price
$2,600,000
$2,490,000
$2,450,000
Listing Price
$2,695,000
$2,495,000
$1,995,000
1,252
2,091
2,300
Sq. Ft.
Sq. Ft.
Sq. Ft.
Represented Buyer
Represented Buyer
Represented Buyer
OUR
NUMBERS
110 E Bay Ave.
3731 Geranium Ave.
$2,350,000
$2,010,000
$2,350,000
$1,850,000
1,710
1,790
Sq. Ft.
Sq. Ft.
Represented Seller
Represented Buyer
Established in 2013, the Oppenheim Group has quickly positioned itself as the fastest ascending “go-to”
brokerage for successful results. Our numbers prove it.
188 Merrill Pl.
$1,975,000
$1,975,000
2,598
Sq. Ft.
Represented Buyer
111 Endless Vista
$1,773,814
$1,799,000
3,541
Sq. Ft.
Represented Seller
2027 Phalarope Ct.
$1,710,000
$1,699,000
2,815
Sq. Ft.
Represented Buyer
$2+B
60+
2931 5th Ave.
24212 Las Naranjas Dr.
$1,667,000
$1,600,000
$1,739,999
$1,525,000
1,262
1,819
Sq. Ft.
Sq. Ft.
Represented Seller
Represented Buyer
APPROX.
TOTAL SALES
YEARS OF
COMBINED
EXPERIENCE
3711 Wisteria St.
$1,600,000
$1,499,000
2,930
Sq. Ft.
Represented Buyer
717 ½ Orchid Ave.
$1,590,000
$1,648,000
1,307
Sq. Ft.
Represented Buyer
135K
$400M+
2 Hyannis
25586 El Capitan
$1,500,000
$1,365,000
$1,649,000
$1,349,000
1,777
2,650
Sq. Ft.
Sq. Ft.
Represented Buyer & Seller
Represented Seller
TOTAL EMAIL
SUBSCRIBERS
IN ACTIVE
LISTINGS
17179 Penacova St.
$1,360,000
$1,358,888
3,791
Sq. Ft.
Represented Seller
108 Smallwheel
$1,288,000
$1,288,000
2,560
Sq. Ft.
Represented Buyer
760
15M+
1671 Grand View
6 El Cencerro
$1,210,000
$1,150,000
$1,275,000
$1,099,999
2,124
2,132
Sq. Ft.
Sq. Ft.
Represented Buyer
Represented Buyer
TRANSACTIONS
SINCE 2015
COMBINED SOCIAL
MEDIA FOLLOWERS
3836 Harvest Ct.
27703 Eldena Dr.
5228 De Longpre
$1,100,000
$1,085,000
$1,052,486
$1,050,000
Off-Market
$1,089,000
2,439
1,785
1,118
Sq. Ft.
Sq. Ft.
Sq. Ft.
Represented Buyer
Represented Buyer & Seller
Represented Buyer
74
TRANSACTIONS IN
OC FOR 2021
$118M+
SALES VOLUME IN
OC FOR 2021

OUR
MARKETING

LOCAL
EXPOSURE
The Oppenheim Group recently opened its new office in the heart of Corona Del Mar and has already
secured over $100M in new listings. Our curated team of experienced real estate agents has procured some
of the area’s most impressive listings.
PERSONAL CONTACTS
Jason will email more than 77,000 of his personal and
business contacts, including many affluent community
members such as architects, designers, lawyers, doctors,
talent agents, media, celebrities, athletes, business
managers, developers, etc.
PRINTED ADVERTISING
Your property will be advertised in the MLS magazine with a
full-page color advertisement, designed professionally by our
marketing team. Jason Oppenheim receives the cover of the
MLS magazine more than any other agent in Los Angeles and
Orange County, and will often get his client’s listings on the
front cover of the magazine.
YOUTUBE CHANNEL
The Oppenheim Group YouTube channel features our active
listings. We will create a video of your property which will be
shared on multiple social media outlets.
DIRECT EMAILS LIST
An email introducing your property, with photos, description,
listing information, and your exclusive property webpage, will
be sent to more than 132,000 subscribed client and industry
professional contacts.
PROFESSIONAL DAYTIME AND
TWILIGHT PHOTOGRAPHY
We commission the city’s best photographers to capture your
home at both daylight and sunset/twilight. With two
separate sessions, we are able to showcase and accentuate
your home’s most beautiful features at any time of day.
PROPERTY WEBSITE
We will create a landing page for your property on our
brokerage website ogroup.com with photos, information,
and videos.
AERIAL DRONE PHOTOGRAPHY
We commission professional drone photographers to photograph
a birds-eye-view of your property and the surrounding
area, showcasing its location, views, and exterior attributes.
ORANGE COUNTY DIRECT MAIL
The Oppenheim Group will mail a brochure and postcard to
thousands of residents throughout Orange County advertising
your listing.
30-PAGE LISTING BOOK
We create a custom listing book for your home, allowing every
prospective buyer and agent who visits the property to leave
with an asset to share with their family and friends and to
remind them of the beauty of your house. The booklet will
include both daytime and twilight photography, description,
floor plans, website domain link, and other listing information.

MAGAZINE AND NEWSPAPER PRINT
When available, we will place your property in magazines and
newspapers including Modern Luxury Riviera, The Orange
County Business Journal, the Hollywood Reporter, Los Angeles
Times, and Wall Street Journal, to name a few.
FEATURED LISTING
Your property will be a prominent Featured Listing on the
front page of The Oppenheim Group website, which is heavily
advertised in both print and media outlets, and receives
hundreds of thousands of visitors per month.
THE OPPENHEIM GROUP MAGAZINE
Your home will be conspicuously advertised as a featured
listing in the Oppenheim Group Magazine, which is distributed
to thousands of local clients within the community. The magazine
is also available at our offices, dozens of open houses,
broker opens, and events.
PLACEMENT ON OFFICE TV
Your home will be conspicuously placed on a large TV screen
at our office on the prestigious PCH, available for viewing to
thouosands of drivers and hundreds of walking passersby
every day.
MARKETING IN NEW YORK AND MIAMI
Jason will email more than 15,000 of his personal and
business contacts which includes many affluent community
members in the country’s top real estate markets.
DIGITAL MARKETING CAMPAIGNS
Your property photos and descriptions are digitally formatted
to produce custom marketing campaigns across search
engines, email, social networks, display advertisement
networks, website sponsorships, and custom URL websites.
TRI-FOLD MAILERS
Custom tri-fold invitations will be mailed to area residents
advertising the new listing and its first open house.
OPEN HOUSES AND BROKER OPENS
SOCIAL MEDIA PROMOTION
We post your property on our social media platforms including
Instagram and Facebook and also pay to promote the
posts during the first week of the listing so that they reach
not only our followers but tens of thousands more.
With the owner’s permission, multiple open houses for the
public will be held on Saturdays. We also hold open houses
for the entire brokerage community on Thursdays.

SOCIAL MEDIA
We post your home on numerous personal and business
social media platforms to increase exposure to millions of
friends and followers.
GLOBAL
EXPOSURE
INTERNATIONAL AGENTS
OFFICE MEETINGS
The property will be presented to all Oppenheim Group associates
during our office meetings.
Custom email sent directly to several thousand of the top
international real estate agents working in the major
metropolitan cities around the world.
SCHEMATIC FLOOR PLANS
SIGNAGE
At each open house, numerous custom designed open house
signs with flags will be conspicuously placed around your
neighborhood displaying the property address to direct a
higher volume of potential buyers to the listing.
We work with the top companies in Southern California to
create a custom floor plan including square footage measurements
for your home. These plans will be available online
to all prospective buyers, and print versions will be available
during private showings, open houses, and broker opens.
3D VIRTUAL TOUR
We work with Mantis 3D to create a three-dimensional virtual
tour of your property, allowing agents and prospective buyers
from around the world to virtually walk through your home.
We also create a top-down view for each level of the home,
allowing the users a clear view of the property layout.
INTERNATIONAL WEBSITES
Your home will be listed on dozens of the world’s most
recognized international real estate sites, translated in
native languages.

IN THE
MEDIA

IN THE
MEDIA
The Oppenheim Group receives significant attention within the real estate community and beyond; the
brokerage is the focus of the hit Netflix show Selling Sunset and Selling the OC as Jason’s agents sell
luxury homes to their affluent and celebrity clients. With more than $400 million in active listings, the
brokerage boasts some of the most impressive properties in Los Angeles and Orange County, including
the largest home in the Hollywood Hills and one of the largest listings in Los Angeles at $100 million.
The Hollywood
Reporter
Jason is selected as one of
The Hollywood Reporter’s
Top 30 Real Estate Agents.
THR’s annual report on the pros making the
biggest sales, including L.A.’s first-ever
10-figure listing.
Architectural
Digest
French Montana Sells
Home He Bought From
Selena Gomez for $5M
Spanning 3 acres, the property includes an
8,600-square-foot home...
Los Angeles
Times
Orlando Bloom lists
Beverly Hills bachelor
pad for $9 million
The OC
Register
Jason Oppenheim
drops $7 million on
Newport mansion
Los Angeles
Times
NBA’s Thomas Bryant
sells Woodland Hills
home
PR Newswire
Hacienda de la Paz Sets
Historic Sales Record
Atop the Palos Verdes
Peninsula in Los Angeles
Jason Oppenheim lists Orlando Bloom’s bachelor
pad in the Trousdale Estates.
With spacious new headquarters in Corona
del Mar, Netflix’s “Selling Sunset” star Jason
Oppenheim wanted to be close.
After being passed from NBA player to NBA
player, the home just traded hands for the third
time in three years — this time for $3.7M
Jason Oppenheim represents buyer and seller of
$40 million estate.
The OC
Register
LEED platinum
mansion in Corona del
Mar seeks $20M
Architectural
Digest
See Inside the
Oppenheim Group’s
Newport Beach Office
Angeleno
Magazine
Power Players in
Los Angeles
The Real Deal
Jason Oppenheim on
finding Chloe Moretz
an LA home
An eco-friendly mega-mansion in Corona del Mar
has relisted $19.995 million.
Jason Oppenheim gives AD an exclusive look at
his real estate firm’s industrial, street art–inspired
second office space
The Oppenheim Group is featured in Angeleno
Magazine as a Power Player in Los Angeles.
Jason is featured in the Real Deal magazine for
find her new home to actress Chloe Moretz.
Variety
‘Selling Sunset’ Gets
Orange County Spinoff
‘Selling the OC’ at
Netflix
Los Angeles
Times
Harry Gesner’s famed
Flying Wing house
aims for $8 million
Los Angeles
Times
Halo Top founder
scoops out $5.6 million
for Sunset Plaza home
Buzznews UK
NY Yankees Giancarlo
Stanton’s $8 Mil Offseason
L.A. Pad Hits
Market
Jason The show is ranked will follow by the Jason Wall Oppenheim Street Journal/ as he Real
Trends expands as the the company, #1 Real Estate having Agent opened in a West second
Hollywood office in Newport Beach.
Harry Gesner’s name will always be linked to his
iconic Wave House, a curvy coastal home...
Justin Woolverton, founder of ice cream company
Halo Top Creamery, has paid $5.6 million for a
home
Jason leases a house to MLB’s National League
MVP Giancarlo Stanton.

AN EFFECTIVE MARKETING STRATEGY
A CONVERSATION WITH JASON OPPENHEIM
What unique marketing perspective does The Oppenheim Group have?
We take a very unique and holistic approach to marketing, and I’m quite confident in stating that we
are unparalleled in our domestic and international reach and our ability to create the most efficient
marketplace for our clients. We constantly seek new avenues to distribute our listings, and our marketing
strategy starts well before the property is listed on the MLS—addressing every nuance, issue,
and concern, from design, landscaping, lighting, staging, privacy, art, cleanliness, and finishes. In
instances where a new home is being sold, we are often engaged and involved from the very beginning
planning stages and iterate with architects and owners to make sure that design and floor plan,
orientation, etc. are maximized for achieving the best financial results. We don’t plug our properties
into a system like the behemoth brokerages, we take a personal and specific approach to every home,
consulting and advising our clients from the very beginning to determine the best mechanisms and
strategies to not only sell the home but sell it at the highest price, and that is what makes the difference.
Appearance matters and we are experts in creating the management and presentation of our
properties, understanding that success rests in the details and that nothing is more important than
hard work, ambition, and extreme dedication.
Do you think social media is important in today’s marketplace?
Definitely. Our social media following is extensive, with well over 1 million people around the world following
us on Instagram, Twitter, Facebook, and other social media outlets. We promote our listings to
millions of people worldwide at the touch of a button and recognizing this new and important form of
global distribution is important. Hundreds of thousands of agents both domestically and internationally
follow our posts and the media attention that often surrounds them.
What are some of the marketing strategies that The Oppenheim Group offers that other brokerages
don’t?
I started putting my most exclusive properties on billboards up and down the Sunset Strip a few years back,
and it’s proven to be quite a success. It’s an extremely effective and unique way of getting people’s attention
to our listings and garners public recognition for our brokerage and whole team as well. As a result, these
billboards have become a distinguishing asset of our brokerage. We are fully invested in getting deals done,
and bold marketing strategies like this make our listings stand out in an often saturated marketplace.
How does the real estate show on Netflix impact your ability to market internationally?
Our Netflix original series, “Selling Sunset,” is distributed to more than 190 countries around the world
and has been viewed by an estimated 25 million people, with more people watching every day. We receive
hundreds of thousands of views on our website featuring our listings and our brand recognition at
the Oppenheim Group is global. Agents from around the world and throughout the United States follow
our marketing and listings, and many of them have signed up on our website to receive emails identifying
our featured properties, upcoming open houses, select media coverage, and so on. As the Netflix
show has garnered worldwide attention, these same media outlets often follow our listings and provide
significant media attention for many of our client’s properties. We can also go a step further by putting
our listings on camera, which creates a worldwide audience for those specific listings as well.
What is the best strategy to get a higher sale price?
Experience has shown that a realistic listing price and aggressive marketing push in the first few weeks of
a listing often results in the highest sale price. We like to negotiate with leverage, and it is only during the
first few weeks of a listing that the seller has the most leverage in negotiating with a buyer. The perception
of a property is as important as the intrinsic and objective aspects of that property. It is our job to create a
perception of desire and value; therefore we always front-load our marketing efforts to encourage the most
number of eyeballs on our listings including prospective buyers and real estate agents, both domestically and
internationally. Often we can procure hundreds of thousands of views in just a matter of weeks, if not days.
Once a property sits on the market for more than a couple of months, it is very unlikely to procure a full price
offer as the leverage has shifted away from the seller and towards the prospective buyer.
What are the benefits of working with a small brokerage like The Oppenheim Group?
Unlike the traditionally large brokerages, we are able to take a very curated and specific approach to
each home. We work hand-in-hand with the owner at every step of the process, encouraging our clients
to come into The Oppenheim Group office and collaborate with our entire team, working cohesively
towards our mutual goals. Our clients become our very close friends and we have built our business by
taking on a strategy of focusing on quality and not quantity. On focusing on the small details and all of
the little pictures that form the big picture. We are nimble and curate our approach individually to each
client and each property—nothing replaces hard work and dedication and that, more than anywhere, is
where we excel.

WHAT OUR
CLIENTS ARE SAYING
“I was a first-time home buyer, and Justin made
the process as painless as possible. He has a lot
of real-estate knowledge, which helped me make
well-informed decisions throughout the process.
He is also very friendly and easy to talk to, which
made me feel comfortable to go to him with any
questions I had. He was always available to talk
and to accompany us to house-related meetings
and appointments. I would recommend Justin to
anyone!”
- Marianne Mann
“Justin helped my wife and I buy our first home
and we could not be happier with the experience.
Justin worked day and night to make the home
buying experience easy for us. Justin also took
an interest in making sure that we were 100%
happy with our home choice as well as providing
a wealth of knowledge to help make our decision.
I recommend Justin all the time to coworkers and
I will, without a doubt, use him for any future real
estate services.”
- Travis Kopacek
“Justin is amazing and provides impeccable service!
With his expertise, we were given the confidence to
make the best decisions for our house. My parents
would’ve never been able to sell or buy the home they
wanted without him. Highly recommend!”
- Tiffany Chu
“Justin was absolutely fantastic! This man went so
far and beyond to ensure that our house sold and
closed on our new home. He was always available to
answer all our questions and was constantly updating
us through the whole process. He is all about taking
care of his clients. Even after moving in to our
new home, he still follows up and helps us. He was
flawless in coordinating the closure of three properties
in unison, even with the recent complications
due to the COVID-19 restrictions. He has our hisghest
possible recommendation. A true professional! Not
only is he a phenomenal agent, he has become a good
friend! You will NOT be disappointed. Thank you so
much Justin!”
- Brian Usler
AN ONLINE
PRESENCE
Prospective buyers are frequently using the internet
to identify properties. Once you list your property
with The Oppenheim Group, your property will be
distributed both nationally and internationally via
thousands of different websites, including
Realtor.com, LAtimes.com, Trulia.com, Zillow.com,
Yahoohomes.com, Redfin.com, Trulia,com, and
numerous others.
“I have dealt with many real estate agents during
my 30 years of buying and selling real estate. Justin
Itzen represents the top 5% of all agents dealt with.
He is a wonderful asset to your transaction be it
selling or buying. He is extremely in tune with your
needs in what you are trying to accomplish with your
sale or acquisition. He is extremely responsive and
stays on top of the many issues that will pop up from
time to time on a transaction. He is adept at problem
solving and dealing with other agents to try to negotiate
a successful transaction between both parties.
He has my highest recommendation, and I give this
to very, very few people.”
- Steven Luna
“Justin is an incredible realtor. I was referred to
him by a friend who gave him so much praise that
I almost didn’t believe it, but he has definitely lived
up to the praise...and beyond. He is very professional
and obviously knows his trade, but in the
same instance he is personal and makes you feel
comfortable in every step of the transaction. He is
approachable with any questions you may have and
he always has his clients best interests at heart. I
cannot say enough about Justin, except that when
I refer him to my friends, they may have a hard time
believing the praise as well...until they hire him!”
- Deby Boyle

3140 EAST COAST HWY, NEWPORT BEACH, CA 92625