selvabrandbook

TABLE OF CONTENTS
4
overview
10
peripherals
6
elements
14
deliverables

BRAND OVERVIEW
THE QUESTION:
How can we make viewers aware of the
deforestation in the Amazon Rainforest, and
the loss in biodiversity?
TARGET AUDIENCE:
Primary: Deforestation Conservation Groups
Secondary: Film Makers
Tertiary: Anyone/Everyone
THE VISION:
To conserve the Amazon Rainforest and the
habitat it creates for many species.
THE PROMISE:
To host a film festival that features films bringing
awareness to the deforestation in
the Amazon Rainforest and the detrimental effects it has.
UNIQUE VALUE PROPOSITION:
selva is the only film festival that targets awareness to
the harm being done to the Amazon Rainforest, and
promotes creativity and authenticity among everyone.
PRIMARY ARCHETYPE
THE CREATOR:
selva wants its audience to get creative
and embrace their authentic self.
Plant more trees. Help biodiversity. Nurture
change and innovation.

LOGO DESIGN:
selva
COLOR PALETTE:
HEX CODE:
CYMK:
RGB:
PANTONE:
leaf
camera
part
glyph
type
BRAND ELEMENTS

TYPOGRAPHY:
TYPEFACES:
Coquette
Futura PT
BRAND ELEMENTS
HEADING 1
HEADING 2
HEADING 3
Futura PT: 48pt
Futura PT: 36pt
Futura PT: 24pt
SUBHEADING 1
SUBHEADING 2
BODY TEXT 1
BODY TEXT 2
Futura PT: 18pt
Futura PT: 14pt
Futura PT: 12pt
Futura PT: 10pt

ICONS:
BRAND ELEMENTS
PATTERNS
&
TEXTURES

BUSINESS CARDS:
BRAND PERIPHERALS
FRONT FRONT FRONT BACK

LETTERHEAD:
TICKET DESIGN:
BRAND PERIPHERALS

BRAND PERIPHERALS
POSTER DESIGNS:

PACKAGE DESIGN:
WEBSITE:
BRAND PERIPHERALS