PowerPoint-Präsentation - Folie 1 - ZGP

Andy Habermacher, leading brains 

Hirnforschung und Führung 

-Erfolgsrezepte 

6th November 2012 

ZGP Symposium, Future of Work 

Wednesday, 7 November 12 

© 2012, Andy Habermacher

1. BoB 

2. SCOAP 

3. Modelle 



1. BoB 

2. SCOAP 

3. Modelle 




© 2012, Andy Habermacher 

- 100 Milliarden Neuronen 

- 100 Billionen Verbindungen













“What fires together 

wires together”









E. R. Kandel, In Search of Memory. 

W. W. Norton & Company, 

2006

1. BoB 

2. SCOAP 

3. Modelle 



1. BoB 

2. SCOAP 

3. Modelle 













Präfrontaler Cortex 

(PFC)

Das Unbewusste 



G. B. Schmid, “Conscious vs. 

Unconscious Information Processing 

in the Mind-Brain,” Zurich. 

C. S. Soon, M. Brass, H.-J. Heinze, 

and J.-D. Haynes, “Unconscious 

determinants of free decisions in the 

human brain.,” Nature neuroscience, 

vol. 11, no. 5, pp. 543–5, May 2008. 

J. F. Kihlstrom, “Unconscious 

Cognition,” in Encyclopedia of 

Consciousness, W. P. Banks, Ed. 

Academic Press, 2009, pp. 411–421. 

S. Gardner, “The unconscious mind,” 

in Perspectives on psychological 

science a journal of the Association 

for Psychological Science, vol. 3, no. 

1, Cambridge University Press, 2003, 

pp. 73–79.

Bitte klatschen! 





Fear in the Brain 




Angst 


J. S. Feinstein, R. Adolphs, A. 

Damasio, and D. Tranel, “The 

human amygdala and the 

induction and experience of fear.,” 

Current biology : CB, vol. 21, no. 

1, pp. 34–8, Jan. 2011. 

R. Adolphs, D. Tranel, H. 

Damasio, and A. R. Damasio, 

“Fear and the human amygdala.,” 

Journal of Neuroscience, vol. 15, 

no. 9, pp. 5879–5891, 1995. 

P. J. Whalen, “Fear, vigilance, and 

ambiguity: Initial neuroimaging 

studies of the human amygdala,” 

Current Directions in 

Psychological Science, vol. 7, no. 

6, pp. 177–188, 1998. 

G. A. Clark, “Emotional learning. 

Fear and loathing in the 

amygdala.,” Current Biology, vol. 

5, no. 3, pp. 246–248, 1995.



Gallagher, M., & Chiba, A. A. 

(1996). The amygdala and 

emotion. Current Opinion in 

Neurobiology, 6(2), 221-227. 

Elsevier. 

Dolan, R. J. (2007). The human 

amygdala and orbital prefrontal cortex 

in behavioural regulation. 

Philosophical Transactions of the 

Royal Society of London Series B 

Biological Sciences, 362(1481), 

787-799. 

Garcia, R., Vouimba, R. M., Baudry, M., & 

Thompson, R. F. (1999). The amygdala 

modulates prefrontal cortex activity relative 

to conditioned fear. Nature, 402(6759), 

294-296. Nature Publishing Group. 

Rezek, M., Havlicek, V., Hughes, K. R., & 

Friesen, H. (1977). Behavioural and motor 

excitation and inhibition induced by the 

administration of small and large doses of 

somatostatin into the amygdala. 

Neuropharmacology, 16(3), 157-162. 

Sharot, T., Riccardi, A. M., Raio, C. M., & 

Phelps, E. A. (2007). Neural mechanisms 

mediating optimism bias. Nature, 

450(7166), 1-5. doi:10.1038/nature06280



SCOAP 

Menschliche Grundbedürfnisse 

Self-Esteem - Selbstwert 

Control - Kontrolle 

Orientation - Orientierung 

Attachment - Bindung 

Pleasure - Lustgewinn 



Epstein, S. & Weiner, I.B., 2003. 

Cognitive-experiential self-theory 

of personality. In M. J. Lerner, ed. 

Comprehensive Handbook of 

Psychology Volume 5 Personality 

and Social Psychology. John Wiley 

& Sons, Inc., pp. 159–184. 

Grawe, K., 2006. Neuropsychotherapy: 

How the Neurosciences Inform 

Effective Psychotherapy, Lawrence 

Erlbaum Associates. 

Peters, T. & Gadiri, A., 2011. 

Neuroleadership - Grundlagen, 

Konzepte, Beispiele: Erkenntnisse der 

Neurowissenschaften für die 

Mitarbeiterführung, Wiesbaden: 

Gabler Verlag. 

Ghadiri, A., Habermacher, A. & Peters, 

T., Neuroleadership - A Journey 

Through The Brain for Business 

Leaders, Springer.

SCOAP - Motivation 

Theo Peters & Argang Ghadiri, 2011: 

“Die Erfüllung dieser vier neurowissenschaftlich 

untermauerten Grundbedürfnisse wird vom Menschen 

bewusst oder meist unbewusst im Alltag angestrebt. Dabei ist 

der Mensch darauf ausgerichtet, seine Interaktionen mit der 

Umwelt entsprechend seiner individuellen und 

situationsspezifischen Motivationslage anzupassen.” 

“Die motivationalen Schemata bezeichnen die Instrumentarien 

und MiMel eines Menschen, die im Laufe seines Lebens 

entwickelt wurden, um zum einen die Befriedigung seiner 

Grundbedürfnisse zu erreichen und zum anderen deren 

VerleQung zu vermeiden.” 



SCOAP - Motivation 

Theo Peters & Argang Ghadiri, 2011: 



1. BoB 

2. SCOAP 

3. Modelle 



1. BoB 

2. SCOAP 

3. Modelle 





Create a Clear Vision 



Habermacher, A., 2011. Leading 100 

Billion Neurons, smashwords. 

Available at: https:// 

www.smashwords.com/books/ 

view/99670.

KLARE Vision 

Kommunikation / Klarheit 

Limite / Linie (gemeinsame Interesse) / beLohnen (Lust) 

Auswahl / hAndeln / schÄtzen 

Rituale / Rahmen („reframe“) 

Emotionen / Empathie / Ehrlichkeit 

Vision – lebendig, emotional, realistisch 



SCOAP-Profil 



SCOAP-Profil 



SCOAP-Profil 



1. BoB 

2. SCOAP 

3. Modelle 



1. BoB 

2. SCOAP 

3. Modelle 




Free eBook: 

iTunes 

Smashwords 


Die Bücher 

Amazon 

Kindle 

iTunes 

Smashwords 

Springer 

Amazon 

Kindle 

iTunes 

Buchhandel 


November 2012 

Springer 

Amazon 

Kindle 

iTunes 

Buchhandel 

@AndyHab



- 100 billion neurons 

- 100 trillion connections 

- more potential connections 

than atoms in the universe


Hirnforschung und Führung 

-Erfolgsrezepte 

6th November 2012 

ZGP Symposium, Future of Work 




Self-Esteem 


I. McGregor, K. A. Nash, and M. 

Inzlicht, “Threat, high self-esteem, and 

reactive approach-motivation: 

Electroencephalographic evidence,” 

Journal of Experimental Social 

Psychology, vol. 45, no. 4, pp. 1003– 

1007, 2009. 

A. Gyurak, C. I. Hooker, A. Miyakawa, 

S. Verosky, A. Luerssen, and O. N. 

Ayduk, “Individual differences in neural 

responses to social rejection: the joint 

effect of self-esteem and attentional 

control.,” Social cognitive and affective 

neuroscience, vol. 19, no. 3, pp. 279–280, 

2011. 

N. I. Eisenberger, T. K. Inagaki, K. A. 

Muscatell, K. E. Byrne Haltom, and M. 

R. Leary, “The Neural Sociometer: Brain 

Mechanisms Underlying State Selfesteem.,” 

Journal of cognitive 

neuroscience, vol. 23, no. 11, pp. 3448– 

55, Nov. 2011.

Orientation and Control 



P. J. Whalen, “Fear, Vigilance, and 

Ambiguity: Initial Neuroimaging 

Studies of the Human Amygdala,” 

Psychological Science, vol. 7, no. 

6, pp. 177–188, 2010. 

D. Rock, “Managing with the Brain 

in Mind,” Neuroscience Research, 

vol. 1, no. 1, p. 1, 2009. 

S. S. Pillay, Your Brain and 

Business. New Jersey: FT Press, 

2011. 

S. Epstein and I. B. Weiner, 

“Cognitive-experiential self-theory 

of personality,” in Comprehensive 

Handbook of Psychology Volume 5 

Personality and Social Psychology, 

vol. 5, M. J. Lerner, Ed. John Wiley 

& Sons, Inc., 2003, pp. 159–184. 

K. Grawe, Neuropsychotherapy: 

How the Neurosciences Inform 

Effective Psychotherapy. Lawrence 

Erlbaum Associates, 2006.

Attachment & Bonding 



- As good a correlation as IQ 

- Attachment figure 

- Rat babies lose brain cells as 

result of being withdrawn from 

mother 

- Harlow and monkey 

- Romanian orphans 

- Bonding for life 

- Fourty four juvenile 

thieves 

- Secure / avoidant / 

ambivalent / disorganized 

- Coherent dialogue 

- Attachment at 12 months 

correlates to later school 

achievement and future 

relationships








mother 





thieves 







relationships








mother 





thieves 







relationships


Pleasure 


Kringelbach, M. L., & Berridge, K. C. 

(2010). The functional neuroanatomy of 

pleasure and happiness. Discovery 

Medicine, 9(49), 579-587. 

Bozarth, M. A. (1991). The mesolimbic 

dopmaine system as a model reward 

system. In P. Willner & J. Scheel-Kruger 

(Eds.), The mesolimbic dopamine system 

From motivation to action (pp. 303-330). 

John Wiley and Sons, Ltd. 

McClure, J. P., & Brown, J. M. (2008). 

Belonging at work. Human Resource 

Development International, 11(1), 3-17. 

Taylor & Francis.

Reward in the Brain 



Reward in the Brain 



Kringelbach, M. L., & Berridge, K. 

C. (2010). The functional 

neuroanatomy of pleasure and 

happiness. Discovery Medicine, 

9(49), 579-587. 

Bozarth, M. A. (1991). The mesolimbic 

dopmaine system as a model reward 

system. In P. Willner & J. Scheel-Kruger 

(Eds.), The mesolimbic dopamine system 

From motivation to action (pp. 303-330). 

John Wiley and Sons, Ltd. 

R. A. Wise, “Brain reward circuitry,” 

Neuron, vol. 36, pp. 229–240, 2002. 

B. T. Saunders and J. M. Richard, “Shedding 

Light on the Role of Ventral Tegmental Area 

Dopamine in Reward,” Journal of 

Neuroscience, vol. 31, no. 50, pp. 18195– 

18197, 2011. 

O. Hikosaka, E. Bromberg-Martin, S. Hong, 

and M. Matsumoto, “New insights on the 

subcortical representation of reward.,” 

Current Opinion in Neurobiology, vol. 18, 

no. 2, pp. 203–208, 2008.

Nature of Human Nature 



K. Grawe, Neuropsychotherapy: How 

the Neurosciences Inform Effective 

Psychotherapy. Lawrence Erlbaum 

Associates, 2006. 

T. Peters, A. Ghadiri, and A. 

Habermacher, Neuroleadership - A 

Journey Through The Brain for 

Business Leaders. Springer, in print. 

A. Habermacher, 2012


Brain Biology 

Circuits 

Regions 

Associa=ons 

Heuris=cs 













Brain Biology 

Circuits 

Regions 

Associa=ons 

Heuris=cs 













Brain Biology 

Circuits 

Regions 

Associa=ons 

Heuris=cs 


Basic&drives&and&ins,ncts& 

e.g.&fear,&sustenance,&reproduc,on& 

Emo,onal&needs& 

self8esteem&/pleasure& 

orien,a,on&&&control&/& 

a;achment& 

Situa,onal& 

e.g.&crea,vity&/&decision8making& 












Brain Biology 

Circuits 

Regions 

Associa=ons 

Heuris=cs 







a;achment& 

Situa,onal& 













Brain Biology 

Circuits 

Regions 

Associa=ons 

Heuris=cs 







a;achment& 

Situa,onal& 













Brain Biology 

Circuits 

Regions 

Associa=ons 

Heuris=cs 




4 Emo,onal&needs& 

Basic 


Emotional orien,a,on&&&control&/& Needs 

= a;achment& SOAP 

Situa,onal& 














4 Basic 

Emotional Needs 

= SOAP 









© 2012, Andy Habermacher 47 
















Self-Esteem 













Self-Esteem 

Orientation & Control 













Self-Esteem 


Attachment 













Self-Esteem 


Attachment 

Pleasure 













Self-Esteem 


Attachment 

Pleasure 











Four Basic Emotional Needs 


Self-Esteem 


Attachment 

Pleasure 












Self-Esteem 


Attachment 

Pleasure 













Self-Esteem 


Attachment 

Pleasure 













Self-Esteem 


Attachment 

Pleasure 


Trust 

Loyalty 

Engagement 

Motivation 

Creativity 

Openness 

Honesty 

Support 

Cognitive skill 

Performance 

...etc...

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