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Yoof October 2021

In the month of festivities, Yoof has chosen the theme: Colors. The objective is to tint the mind of young readers in the color of faith, positivity, and hope after the dull and grey shade of prolonged lockdown. The articles aim to cover different topics related to colors, ranging from career to technology, including culture and lifestyle as well.

In the month of festivities, Yoof has chosen the theme: Colors. The objective is to tint the mind of young readers in the color of faith, positivity, and hope after the dull and grey shade of prolonged lockdown. The articles aim to cover different topics related to colors, ranging from career to technology, including culture and lifestyle as well.

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Once you understand the key elements from the plot,

then comes the job of actually making the cover. For

example, when I was working on the cover for

Monochrome Madonna, which is a murder mystery,

the obvious choice was to give the reader what they

would expect - blood, shadowy silhouettes, and

distressed lettering however I decided to take a

different route and use a comb and a scrunchy on

the cover instead (the killer liked to collect tokens

from all his victims, a comb and scrunchy being some

of them). With the right colors and typography, the

end result leaves you feeling uneasy and disturbed,

which was the whole point.

Another reputed book cover designer Bonita Vaz-

Shimray ( @bonitavaz) also shared her views on the

same. Bonita is a visual communicator, art director,

educator, design strategist and publisher. She has

designed iconic book covers like- Aanchal Malhotra’s

‘Remnants of a Separation’, Chitra Banerjee

Divakaruni’s ‘The Forest of Enchantments’, and won

The Oxford Bookstore book cover prize.

There are no shortcuts to being a good book cover

designer. It’s a very intuitive form of design. At some

point, you have to trust your gut feeling and the team

that’s getting behind the book and hope it will be well

received. Being a keen reader is definitely one of the

key aspects of this profession. I try and never get

pressured into following a book cover trend,

consciously at least. I always prefer to go with what

works best for the book, not what’s trending in the

market. It’s also a great idea to look at works of other

book cover designers to develop your understanding

of different styles, techniques, approaches to a

storyline but at the end of the day go with your instinct.

“A foundation in visual communication is

useful for both design thinking and skillbased

learning. However, if you feel you

have an innate sense of composition and

a love for the printed word, experiment

with fan versions of books you like and

build a portfolio that can launch a career

as designer. It could be a specific area

of expertise like digital or watercolour,

botanical drawings or hand-lettering.

Publishing houses are always looking for

talent and freelancing on book covers is a

good start.”

CAREER & EDUCATION OCT 2021 21

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