Executive Q&A: Scott Celley - Greater Phoenix Chamber of Commerce

p. 

Are you PhoeNEXT? 

Young Professionals Event 

Intern Tips 

Strengthen Your Bench 

Accounts Receivable 

It’s Do-able! 

G r e a t e r P h o e n i x C h a m b e r o f C o m m e r C e 

GET SMART 

Working Smarter is an Agent of Change in Today’s Economy 

Back to 

Basics 

Business Etiquette 

Refresher Course 

Member News 

Calendar of Events 

Arizona in Focus 

prsrt std 

us postage 

paid 

phoenix, az 

permit no. 105412 

Ellen Joyce of Cox 

Business and Jonathan 

Summerfield of Blue 

Avenue Design 

September 2010

Right on Target 

Employer Business Services 

Let Us Meet Your Company’s Needs 

Whether your business is changing in size or structure, Maricopa Workforce Connections’ no-charge 

strategic assistance and support may be just what is needed. 

One contact is all you’ll need to access Maricopa County’s entire array of high-value, no-charge workforce 

system services. One contact to recruit and network within a City or throughout the County. MWC will 

connect you with its job seekers at its One-Stop Career Centers, Community-Based Organizations, Faith- 

Based Organizations and online. 

Your business should take advantage of MWC services! 

n Qualified talent recruitment, screening and skills assessment 

n No cost meeting space 

n Business to Business Networking 

n Specialized trainings for current employees 

n Transition services 

n Retention assistance 

Invest in the bottom line without touching your pocketbook. By using MWC’s high-value no-charge 

resources businesses save valuable recruiting dollars while gaining exposure to job seekers with the 

diverse backgrounds, skills, education and experience most desired. 

All services are provided at no charge to employers and job seekers. 

Funding is made available through the Workforce Investment Act (WIA). 

More than 20 years of helping area businesses succeed. 

Equal opportunity employer/program. Auxiliary aids and services are 

available upon request to individuals with disabilities. 

Call (602) 506-WORK (9675) to schedule a meeting with a local workforce professional or visit 

www.maricopaworkforceconnection.com today!

BoARD of DIREcToRS 

EXEcUTIVE coMMITTEE 

cHAIR 

Mr. Steve Wheeler 

Exec. VP, Customer Service & Regulation 

APS 

IMMEDIATE PAST cHAIR 

Connie Perez 

CEO 

Advanced Reimbursement Management 

cHAIR-ELEcT 

Pam Conboy 

Arizona Regional President 

Wells Fargo Bank 

LEGAL coUNSEL 

Anne Kleindienst 

Fennemore Craig, P.C. 

SEcRETARY-TREASURER - 

fINANcE 

Gil Valadez 

Prudential 

VIcE cHAIR – 

PccD 

Patricia Lee Refo 

Attorney 

Snell & Wilmer 


SMALL BUSINESS 

Tom Cooper 

CEO 

Desert Fleet-Serv, Inc. 


PUBLIc AffAIRS 

Susan Anable 

Director of Public Affairs 

Cox Communications – Arizona 


coMMUNITY EVENTS 

Kathryn Murphy 

Corning Gilbert, Inc. 


HBLc 

Rob Montoya 

Enterprise Holdings Inc. 

VIcE cHAIR VIcE cHAIR – 

MEMBERSHIP 

Rick Johnson 

Principal/Owner 

Executive Forums 


EcoNoMIc DEVELoPMENT 

Jill Kusy Hegardt 

DMB 


HUMAN RESoURcES 

David Bruno 

Vice-Chairman/Managing Partner 

DHR International 


AUDIT AND GoVERNANcE 

Scott Celley 

VP, External Affairs 

TriWest Healthcare Alliance 

EXEcUTIVE coMMITTEE 

MEMBERS AT LARGE 

David M. Koeninger 

General Counsel 

Arizona Cardinals 

Peter Hayes 

Manager of Public Affairs 

SRP 

Nancy Stone 

V Chair & Pres. 

ILX Resorts Inc. 

Dan Vermeer 

Waste Management 

Susan Williams 

President 

HR Choice 

View the entire list of board members at 

www.phoenixchamber.com. 

Brain Power 

When the recession hit, belts started to tighten and 

midnight oil started burning by the gallon. But just 

working harder may not be the only solution to righting 

our economic ship. Many Chamber members have 

found new, smarter ways of doing business that will 

serve them well when our economy inevitably bounces 

back. You’ll read about how they’re doing it in this 

month’s cover story. 

Here’s another smart move: attending PhoeNEXT 

on September 29. Young professionals will find this 

afternoon program a great tool for engaging with the 

community and taking steps toward being a future 

leader. You’ll learn how to build a diverse business 

network, how to volunteer and how to connect with 

charitable boards and commissions. 

Katie Pushor of Inner Capital (and my predecessor here at the Chamber) is our keynote speaker and will 

share the value of social responsibility, continuing your education and where to find the resources to 

develop your skills. See page 15 for more information on this important event; I hope to see you there. 

Thousands of smart business people have found membership in the Greater Phoenix Chamber of 

Commerce to be one of the best moves they could make. If you’re one of them, thank you. If you’re 

not yet, check out our newly-redesigned website at www.phoenixchamber.com today and click “Join 

Today” to become a part of our community. 

Todd Sanders 

President & CEO 

Greater Phoenix Chamber of Commerce 

September Bulletin 

The Chamber’s newly-redesigned website 

debuted last month, and now we want 

to know what you think! If you haven’t 

experienced the new site, surf over to 

www.phoenixchamber.com, created in 

partnership with Keane Creative. Enjoy the 

new features, enhanced environment and 

timely multimedia content we will continue to 

improve on in the coming months. 

Send your feedback to Director of 

Marketing Communications Jody Ryan at 

jryan@phoenixchamber.com. Let us know 

if there are other things we could add to 

the site to make your online Chamber 

experience better. 

Get connected 


www.phoenixchamber.com 

www.phoenixchamber.com | IMPACT 3

Get 

Smart 

Today’s economy demands 

that business people work 

smarter, not just harder. 

Get the intelligence on the 

new way of doing business 

in our cover story. 

p. 8 

By David Lucas 

06 Member News 

News, Notables & Updates 

14 Ask our Members 

You May Learn Something 

23 Marcom corner 

High-Impact Results for Low- 

Budget Events 

23 Exec Q & A 

Tri-West’s Scott Celley 

16 Events calendar 

Remember September 

18 Member Happenings 

Look Like Fun? It Was! 

20 Ribbon cuttings 

Everybody Smile! 

Contents 

SEPTEMBER | 2010 

The Basics of 

Business Etiquette 

Business moves so quickly, 

but now might be a good 

time to slow down and 

remember the ABCs of 

minding your Ps and Qs 

in this refresher course. 

p. 12 

By Stephanie Conner 

Departments 

24 Sales IQ 

Making the Sale After 

the Call 

24 Money Matters 

Interns Can Provide Bench 

Strength 

26 Arizona in focus 

Valley Business People are 

Optimistic 

Not Top Secret 

Take your business to 8 the max with advice on 

smart ways to work. 

Event 

Spotlight 

27 Business Bios 

My Sister’s Closet 

Café Valley Bakery 

Redflex Traffic Systems 

28 Greater: PHX 

News & Notes From Around 

the Valley 

30 first Person 

“It just makes me feel so good 

to give back...” 

Member Resources | www.phoenixchamber.com 

20 How To: 

Get Paid in a Down Economy 

21 New Members 

SAVE 

THIS 

DATE 

Youth will be served at 

PhoeNEXT, a program for 

young professionals on 

September 29 that features 

resources for getting active and 

engaged in the community. 

p. 15 

By Kenn Tomasch 

On the Cover: Ellen Joyce of Cox Communications and Jonathan Summerfield of Blue Avenue Design are on a mission. 

Go behind the scenes of the cover shoot at www.phoenixchamber.com/video. Photo by Dan Vermillion. 

4 IMPACT | SePTeMber 2010 

GET UP | GET oUT | coNNEcT 

Rick Mccartney | Publisher 

InMedia Company 

rmccartney@phoenixchambermagazine.com 

Jody Ryan | Editor-In-Chief 

Greater Phoenix Chamber 

jryan@phoenixchamber.com 

Kenn Tomasch | Editor 

Greater Phoenix Chamber 

ktomasch@phoenixchamber.com 

Lori K. Baker, Stephanie conner, 

Stacie Garlieb, David Lucas, Paul J. Moran, 

Ashley oakes, Kay Sperduti, Tom Trush 

Contributing Writers 

Dan Vermillion, Angela cook, Kenn Tomasch 

Photography 

Benjamin Little | Graphic Designer 

Louise ferrari | Operations Manager 

Ann Boeding, Kathlene Kuykindoll, cami Shore 

Business Development 

Kerri Metcalf | Customer Service 

Todd Sanders | President & CEO 

tsanders@phoenixchamber.com 

Ron McElhaney | V. P. 

rmcelhaney@phoenixchamber.com 

Michelle Bolton | V. P. 

Public Affairs/Economic Development 

mbolton@phoenixchamber.com 

Jennifer Mellor | V.P. Program Development 

jmellor@phoenixchamber.com 

Jody Ryan | Director, Marketing & Communications 

jryan@phoenixchamber.com 

Katie campana | Director, Community Relations 

kcampana@phoenixchamber.com 

Norma Macias | Director, Member Services 

nmacias@phoenixchamber.com 

Daniel Ayala | Director, BidSource 

dayala@phoenixchamber.com 

Debbie Drotar | Director, Business Development 

ddrotar@phoenixchamber.com 

201 N. Central Avenue, 27th Floor 

Phoenix, Az 85004 

P 602.495.2195 • F 602.495.8913 


Published By 

6360 E. Thomas Rd., Suite 210 

Scottsdale, AZ 85251 

p 480.588.9505 • f 480.584.3751 

info@inmediacompany.com 

InMediaCompany.com 

Greater Phoenix Chamber of Commerce Impact Magazine 

is published by InMedia Company, LLC. The publication is 

distributed to membership and made available to prospective 

members throughout the Greater Phoenix area. We appreciate 

your editorial submissions and news for review by our editorial 

department by e-mailing editor@phoenixchambermagazine. 

com. To subscribe to GPCC Impact Magazine, please send 

check or money order for $24.00 to InMedia, 6360 E. Thomas 

Road, Suite 210, Scottsdale, AZ 85251 or call (480) 588-9505. 

©Copyright 2010, InMedia Company, LLC. All rights reserved. 

InMedia and the Greater Phoenix Chamber of Commerce 

reserve the right to refuse certain advertising and are not liable 

for advertiser’s claims and/or errors. The opinions expressed 

herein are exclusively those of the writers and do not necessarily 

reflect the position of the Publisher or the Chamber. 

www.phoenixchamber.com

Achieving great things 

for our community 

When someone comes along who has the courage and vision to 

turn dreams into reality, the future looks brighter for everyone. 

We are proud to be a part of the Greater Phoenix Chamber 

of Commerce. We’re looking forward to helping your business 

and our communities reach new heights! 

wellsfargo.com

on the Move 

ICM Document Solutions has moved to its 

new Corporate Headquarters at 4320 E. Cotton 

Center Boulevard, Suite 106 in Phoenix. The 

new facility serves as corporate, development, 

sales and marketing headquarters for ICM’s 

global operations along with regional fullservice 

document processing operations. 

+ + www.icmdocs.com 

Un-Sung No More! 

Linda Minde, co-owner 

of Tri-Lite Builders and a 

former ATHENA Award 

finalist, has been honored 

as the 2010 “Un-Sung Hero” 

of the Phoenix chapter of 

the National Association of 

Women Business Owners 

Linda Minde (NAWBO). Since joining 

NAWBO in 2003, Minde has served on its Board 

of Directors and several committees and has 

mentored fellow members. 

+ + www.trilitebuilders.com 

Member News 

Highlighting achievements, awards, new hires, promotions and notes of interest from our members. 

» President Obama honored the WNBA champion Mercury at the White House on July 19. 

Mercury Rising 

The WNBA champion Phoenix Mercury visited the White House in July in recognition 

of their second league title in three years. President Obama praised the players for their 

on-court success and community service efforts. Mercury President Jay Parry is also on 

the rise, as the Mercury’s parent organization, the Phoenix Suns, promoted her to Senior 

Vice President of Brand and Business Development. 

+ + www.wnba.com/mercury 


Neighborhood Watch 

JPMorgan Chase has committed to investing 

$1 million this year to help two struggling 

Phoenix neighborhoods suffering with poverty, 

unemployment and low graduation rates. The 

grants will support the Quality of Life Plans of 

the residents of Central City South and Golden 

Gate/Isaac. “We are confident these programs 

will help educate, employ and empower 

people,” stated Mary Martuscelli, president of 

JPMorgan Chase in Arizona. 

+ + www.jpmorganchase.com 

Diversity Works 

Honey Bear’s BBQ and Diversified Support 

Services were among eight suppliers honored 

by APS with its inaugural “Key Business 

Partner Award” at a late July luncheon. The 

awards acknowledge the important role 

women and minority-owned businesses play 

in APS’ success. 

+ + www.aps.com 

The Real Mccoy 

Michael R. McCoy has 

joined the Phoenix office of 

Greenberg Traurig, LLP as of 

counsel in the Corporate and 

Securities group. McCoy’s 

practice includes issues 

related to public and private 

securities offerings, tender 

Mike McCoy 

offers, mergers, acquisitions, 

joint ventures and other corporate transactions. 

+ + www.gtlaw.com 

Transformer 

SCF Arizona President & CEO Don Smith has 

been honored with the Transformational Leader 

Award for 2010 from the Arizona Chamber 

of Commerce & Industry for “his vision for 

positive change in public policy.” Smith helped 

lead the transformation of the 85-year-old State 

Compensation Fund into SCF Arizona, the 

state’s largest Arizona-based insurance company. 

+ + www.scfaz.com 

New Direction 

Fraser Elliott has joined 

Cramer-Krasselt/Phoenix as 

vice president, media director. 

In his new role, Elliott will 

provide C-K’s stable of local 

and national clients with 

strategic planning and creative 

engagement programs using 

Fraser Elliott 

general market, multicultural, 

online and emerging media. Elliott joins C-K 

from Kansas City-based Barkley. 

+ + +www.c-k.com 

HR Hire 

Debra Janusee has joined First Credit Union as 

the company’s Human Resource Manager. Janusee 

has 20 years of HR experience, including stints 

with Southwestern Eye Center, First Impression 

Security Doors and Phoenix Crisis Nursery 

+ + www.firstcu.net 

Seventh Heaven 

For the seventh consecutive year, CB Richard 

Ellis has been ranked the #1 commercial property 

management firm in the world by National Real 

Estate Investor magazine. CBRE manages more 

than 22.6 million square feet of commercial 

property throughout metropolitan Phoenix, 

making it he area’s largest property manager. 

+ + www.cbre.com 




he recession has forced companies 

to cut staff and make other 

adjustments that require nearly 

everyone to do more with less. To 

cope with increased workloads and 

maintain their sanity, employees 

have had to learn to work smarter in addition 

to working harder. 

Employees utilize time management 

systems, more efficient work processes and 

advanced technology to work smarter these 

days. From the standard to-do list to wireless 

communications, 21st century personnel are 

adapting these tools and processes to get smart. 

“Working smarter is the efficient use of 

time,” says Jon Summerfield of Blue Avenue 

Design, a Gilbert Web design firm. “You find 

that your business is not necessarily about 

making money, it’s about optimizing your 

time. There are 100 things you can do a day 

but what’s the smart thing to do? What’s the 

efficient thing to do? You’ve got to make the 

big decision on what is the best return on 

your time.” 

To some, working smarter is all about 

making time to devote to growing the 

company or personal productivity. “It’s all 

about saving time in your daily operations and 

administrative tasks so that more time can 

then be used for business development and 

strategizing,” says Andrea Aker, president of 

Aker Ink Public Relations. “People who keep 

Jonathan Summerfield’s 

Blue Avenue Design office goes 

wherever he goes, helping him drive business. 

task lists, follow schedules and have defined 

business and marketing plans are able to utilize 

their time more effectively and efficiently. They 

aren’t operating day-to-day without an end 

result in mind.” 

Rewarding Efforts 

How people work smarter depends on 

their particular circumstances. Staff size, 

employee abilities, available technology and 

other resources all go into the mix. Joy C. 

Cervantes CPA in Scottsdale employs a onepage 

business plan borrowed from the book, 

“Mastering the Rockefeller Habits,” that helps 

the firm identify and measure quarterly goals 

and results. The firm develops themes along 

with defined targets and employee rewards to 

work smarter. “We build in fun with it which 

lets our employees enjoy rewards once we 

achieve our goals,” says company President 

Joy Cervantes. 

“We set not only firm goals, we set 

individual objectives and we focus on areas of 

sales, profits, cash flow and quality of service 

so that each of the goals is clearly defined,” 

Cervantes says. “Everyone is accountable. 

Every month we meet to see how everyone 

has progressed.” 

Even the busy tax season does not escape 

quarterly goals and measurement. During the 

first quarter of this year, Cervantes set a goal of 

Andrea Aker of Aker Ink has advice for 

anyone who’s on the outs with their inbox. 

turning around all tax returns within 21 days. 

The firm developed a racing theme to chart 

daily progress and keep track of the time it 

took to process client returns. 

When the firm reached its mark by turning 

around returns in an average of 18 days, the 

employees were rewarded with an afternoon 

event at F1 Race Factory. “We had trophies, 

t-shirts and we all went go-kart racing. It was a 

fun thing to reward ourselves,” Cervantes says. 


Smart Technology 

When QTS Payroll Services moved its 12 

Arizona employees to Las Vegas, the company 

still had a number of clients to service here. So 

it hired Ben Kuntz last year to cover the Arizona 

territory. “Now they just have me here as a 

sales rep, and no one is doing my admin work,” 

Kuntz says. “When that becomes part of your 

task, you have to find ways to be more efficient. 

A laptop computer, Droid phone and 

wireless card are this road warrior’s constant 

companions that allow him to stay in touch 

with clients and potential customers. “People 

are more hesitant today to make changes, but 

if you keep in touch and show you care—that 

you’re not just here to make a sale—chances 

of closing are much greater in the future,” 

Kuntz says. 

He maintains to-do lists, a calendar and 

follow-up information on his phone and 

laptop. Kuntz is faithful about logging phone 

calls and appointments into his electronic 

calendar so that he gets regular reminders. 

“If I’m on the road and it pops up, I have the 

number in to-do and I just press ‘call.’ I have 

a Google calendar that goes to my phone 

wirelessly. It makes my life so much more 

efficient,” he says. 

Kuntz explains that anything he inputs into 

his phone transfers wirelessly to his laptop, 


and vice versa. “If I’m on the road and I’m 

between appointments, I’ll pull into a parking 

lot and pull out my laptop and put in my 

wireless card rather than drive back to North 

Scottsdale to get to my office. Sometimes I 

won’t even make it to my office for two or 

three days.” 

Summerfield also relies on technology to 

manage client activity at his one-man shop. “I 

use programs like online conferencing. We have 

a group of people, we can share desktops and 

we can share documents,” he says. “There’s a 

program by Microsoft called SharePoint. It can 

be bought per user so it scales from all the way 

down to a two- or three-person company up to 

hundreds of thousands.” 

SharePoint is a software platform for 

collaboration and Web publishing that is used 

for developing Web sites, content management, 

search engines and other business tools. 

“That’s a big time tool that even small 

companies can use,” Summerfield says. 

Cervantes employs a paperless system to 

work smarter. “If a client needs something 

quickly, we send it encrypted,” Cervantes says. 

“In a minute we can pull up their files because 

everything is available at our fingertips.” 

Another essential business tool is e-mail, but 

today’s workers have a love/hate relationship 

with this form of communication. Either they 

control it or it controls them. “Much time can 

“Your business is not necessarily about making money, 

it’s about optimizing your time. There are 100 things you can do a day, 

but what’s the smart thing to do?” 

- Jonathan Summerfield, Blue Avenue Design 

be lost sifting through hundreds of e-mails,” 

Akers warns. “People with jam-packed inboxes 

are also more likely to forget to respond 

to important communications, potentially 

holding up a project or causing employees to 

miss a deadline. You can save an hour a day 

just organizing your in-box.” 

Ben Kuntz of 

QTS Payroll Systems 

has mobility ability 

thanks to technology. 


Joy Cervantes revs up her staff with 

outings like this one to a go-kart track. 

Smart workers have their incoming e-mail 

automatically sorted into folders for each client 

or project. For lawyers and corporate entities 

that are required to keep all e-mail, there are 

inexpensive and searchable programs that save 

every e-mail that goes in and out of a system. 

Beating the Meeting 

Another potential time-waster is the staff 

meeting. At face-to-face meetings, experts 

recommend having an agenda, perhaps a time 

limit, and a set of goals. “Define your roles 

in a meeting. There should be a reason each 

person is in that meeting,” Aker advises. 

“Have somebody there to record notes or 

minutes and send them out to everyone on 

the team so they can be reviewed. In your 

agenda, you’ll define goals and what action 

items need to be completed to accomplish 

this goal.” 

During their meetings, Cervantes 

employees share good news and discuss 

either bottlenecks or opportunities. 

Following the main agenda, Cervantes has 

a takeaway that determines what people 

learned that can be applied on the jobs. 

“It’s very structured and goes real fast,” 

Cervantes says. “People get a lot out of it. 

They take turns leading and participating 

and taking notes.” 

To work smarter, you may simply need 

to work at it. “I do a lot of personal reading 

and always look for ways to be continuously 

improving, because if you’re improving you’re 

always working smarter,” Cervantes says. 

“You’re looking for ways to do it better, faster 

and keeping the quality.” 

Ultimately, working smarter is a bottom line 

benefit, so be prepared to measure results and 

be accountable. Have a written plan, whether 

it’s daily, weekly or monthly. Review that plan 

and determine what you’ve done and what you 

haven’t. Measure your goals and find ways to 

keep improving. 

Whether it’s the latest electronic gadget or 

the tried-and-true paper calendar, working 

smarter is usually a matter of trial and error 

to achieve the most intelligent solution that 

benefits your job as well as your personal life. 

Get connected 

Aker Ink Public Relations 

www.akerink.com 

Blue Avenue Design 

www.blueavenuedesign.com 

Joy c. cervantes cPA 

www.joycervantescpa.com 

QTS Payroll Systems 

www.qtspayroll.com 

Banking That 

Means Business 

With over 32 years in the 

Valley, we continue to 

actively lend * to businesses 

in our community. 

“ As a Valley native, I’ve 

watched the Valley grow 

from farmland to mass 

transit and everything 

in between. Meridian 

enables me to empower 

my clients to shape 

the Valley for the next 

generation. 

” 

Kevin Wilde 

vice President, 

Commercial Banking 

Call me directly at 

602.636.5031 

Meridian Bank. 

We Mean Business. 

meridianbank.com 

*Subject to credit approval. 


The word etiquette might evoke images of 

Emily Post and Miss Manners, or cause your 

charm school nightmares to return. But 

etiquette, says business etiquette consultant 

and trainer Marla Harr, isn’t about being prim 

and proper. 

“It’s really the way in which you act,” 

she says, and in the business world, that 

often means more than your technical and 

functional skills. 

Harr, who runs the etiquette training 

company Business Etiquette International, 

cites research from Harvard University, 

the Carnegie Foundation and the Stanford 

Research Center, which shows that 85 

percent of professional success is related to 

people skills. 

Another way to think about etiquette is 

treating people in a way that makes them 

comfortable, adds Victoria Trafton, owner of 

the Referral Institute of Central Arizona. 

“In business, you’re always selling 

something — whether it’s your company, your 

ideas or yourself,” she says. “People buy from 

people they like and trust. And treating people 

well is the foundation of trust.” 

Some standards of etiquette have fallen by 

the wayside, but here are a few behavior basics 

to brush up on. 

n Practice+your+handshake. “The handshake 

is huge,” Harr says. “There is a proper 

handshake.” A firm handshake, accompanied 

with eye contact, demonstrates confidence 

and aids in a positive first impression. 

Special Feature 

Business Etiquette 101 

Technology Might Change How We Work, 

but the Way We Interact Still Matters 

By Stephanie Conner 


n Learn+how+to+make+an+introduction. 

“There really are proper ways to introduce 

people,” Harr says. “Introductions are based 

on hierarchy.” That is, individuals of a lower 

ranker or lesser authority are introduced to 

those of greater authority. 

n Ask+about+preferred+communication. In 

today’s high-tech world, Trafton says, it’s 

important to ask people how they prefer to 

Victoria Trafton of the Referral Institute of 

Central Arizona. 

be communicated with. Don’t text someone 

who doesn’t like to communicate that way, 

she says. If they prefer a conversation, pick 

up the phone. 

n Turn+the+phone+off. One of the biggest 

issues today, Trafton says, is that people 

don’t put their phones away. “People don’t 

honor the person standing in front of them,” 

she says, and Harr agrees. “If you’re going 

into a meeting, you’re there for a reason. 

Your phone should be off,” Harr says. 

“Understand that for that hour, it’s OK to 

put the phone down.” 

n Study+other+cultures+before+you+travel. 

“Etiquette becomes even more important when 

it comes to international business,” Harr says, 

adding that before you meet with someone 

from another country, do your homework on 

that country’s customs and etiquette. 

Regardless of whether you’ve mastered all 

the rules of etiquette, Trafton says, the key 

is to treat others the way they want to be 

treated and to be authentic, sincere and wellintentioned 

in all of your interactions. 

“When someone is offended and they think 

you don’t care, that’s when problems arise,” 

she says. 

It’s also helpful to realize etiquette isn’t all 

about how you look, she adds. 

“It’s about how the other person felt,” she 

says. “If they felt good, you did good.” 

Get connected 

Business Etiquette International 

www.actwelldowell.com 

Referral Institute of central Arizona 

www.referralinstitute.com 

Marla Harr of Business Etiquette International. 


“It’s not just a phone and a voice; 

it’s a personal relationship.” 

– Lorraine Bergman, 

President and CEO of Mesa’s Caliente Construction 

A pledge and a partnership 

During more than 85 years of providing 

workers’ compensation insurance to 

businesses statewide, SCF has kept its 

pledge of cultivating workplace safety 

while keeping employers’ premiums low. 

It’s an approach that has created strong 

relationships with our policyholders. 

In fact, one of our East Valley 

policyholders, Caliente Construction 

President and CEO Lorraine Bergman, 

calls SCF “a true partner to help us 

achieve our safety goals.” 

Working closely with policyholders 

is part of SCF Arizona’s high-quality 

customer service. As an Arizona business, 

we are partners in your success. Contact 

us today for a Quick Quote. 

602.631.2600 | Get a Quote 1.888.706.4070 | En español 602.631.2302 | www.scfaz.com

Ask our Members 

Impact Magazine offers advice from our ‘Member Experts’ to improve your business. 

Energy Efficiency 

A: Start with a free lighting audit from SRP for qualifying small commercial 

and industrial facilities that have a yearly total energy usage of 145,000 

kWh or less. SRP can help you reduce lighting energy costs by up to 

35%, with a typical payback of less than one year. What’s more, SRP 

offers discounts of up to 75% on the purchase and installation of qualified 

energy-efficient lighting. Funds are limited and available on a first-come, 

first-served basis. To see what you qualify for, call (602) 236-3054 or 

visit savewithsrpbiz.com. 

Muggs Hanson, Sr. Business Center Team Member 

savewithsrpbiz.com 

602.955.7558 

Marketing 

Q: What are the best ways to reduce my 

lighting costs? 

Q: When budgets are tight, how can my 

marketing efforts still be effective? 

A. In marketing you should always assume a tight budget. It is not 

always easy to determine your return for your dollar. Here are some 

hints to be certain you are getting bang for your buck no matter what 

the economic outlook: 1. Know your clients’ habits and market there 

- ask them where their business comes from; 2. Niche marketing will 

eliminate wasted spending - Focus on a demographic or community; 

3. Be consistent. If you are there when your service is needed, the 

consumer will think of you; 4. Go with a triple threat (print, direct mail, 

internet) to get your message across effectively in today’s market. Free 

marketing consultation for Chamber members. 

Rick Mccartney, Principal 

www.inmediacompany.com 

480.588.9505 

Member Experts 

Insurance 

Your Chamber 

Q: What steps should I be taking as 

an employer to ensure I’m meeting 

health care reform requirements? 

A: Employers should prepare for the required plan changes that go into 

effect with their next insurance renewal. If they have limited-benefit 

medical plans in place today, they will need to watch for developments 

in this area closely to determine their ongoing viability. Also, prepare to 

provide benefit information on W-2s in 2011. And begin to look ahead 

to 2014. Incremental changes occur between now and then, but the real 

surge will hit when the exchanges are available and the full subsidy and 

penalty structure becomes a reality. The administrative preparations for 

the required reporting will be significant. 

Jeffrey Kirke, Vice President 

jkirke@holmesmurphy.com 

Holmes Murphy & Associates 

480.951.4889 

Q. I see you have a new website. 

Can potential customers still find my 

business there? 

A. Absolutely. In fact, the new site offers even more opportunities for 

exposure for your business than ever before. Contact me to find out 

more about those opportunities! In the meantime, check our Business 

Directory to make sure all of your information is correct and let us know 

if something’s missing. The directory is the best place for potential 

customers to find out about your company’s products and services. 

Debbie Drotar, Business Development Director 

ddrotar@phoenixchamber.com 


602.495.6483 

See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505. 

The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business. 



Events calendar Member Happenings Ribbon cuttings How To New Members 

Katie Pushor of Inner Capital will present the keynote address. 

Deborah Bateman of National Bank 

of Arizona will be one of the panelists 

discussing “Charting Your Leadership Path.” 

Event Spotlight 

PhoeNEXT: Engaging 

the Talent of Today 

Get involved! 

Wednesday, September 29 

To help grow the next generation of Valley community leaders, the 

Greater Phoenix Chamber of Commerce presents “PhoeNEXT: Engaging 

the Talent of Today” on Wednesday, September 29 at the Hotel Valley 

Ho in Scottsdale. This afternoon program will be a catalyst to inspire 

young professionals to engage with the community and prepare 

themselves for future positions of leadership. 

Attendees will learn how to build a diverse business network, 

incorporate volunteerism into their professional goals, and connect with 

charitable boards and commissions. Katie Pushor of Inner Capital will 

present the keynote speech on the value of social responsibility, becoming 

a member of a board, the importance of continuing your education and the 

resources available to develop these skills. 

Breakout sessions include discussions of building a credible professional 

image and engaging in public policy issues. The event wraps up with an 

evening mixer and Community Connect Expo. 

Take charge of your future and be a part of PhoeNEXT! 

RSVP TODAY! 

PhoeNEXT:+Engaging+the+Talent+of+Today 

Wednesday,+September+29 

Hotel Valley Ho 

6850 East Main Street, Scottsdale 85251 

$40 for Chamber members, $50 for non-members 

RSVP at www.phoenixchamber.com/phoenext 

Save The Date! Chamber Events and Programs 

SEPTEMBER 30 

family-owned Business forum 

AZ Bridge to Independent Living 

Brad Vynalek of Quarles & Brady will be 

a panelist discussing “Building the Brand 

that is You.” 

OCTOBER 14 

Downtown Phoenix: The Urban 

Heart of Arizona 

Lucky Strike Lanes 

OCTOBER 28 

ATHENA Awards Luncheon 

Arizona Biltmore Resort & Spa 

SAVE 

THIS 

DATE 


BUSINESS FOR BREAKFAST 

Business for Breakfast events offer the early-bird 

networker an excellent opportunity to start their day 

by making valuable business contacts in an energetic 

atmosphere. Bring your business cards and get your 

day off and running! 

wed 

1 

wed 

8 

THUR 

9 

TUe 

21 

Central Corridor 

7:15 - 8:30 a.m. 

Comedor Guadalajara 

1830 S. Central Ave., Phoenix 85004 

aback@phoenixchamber.com or 602.495.2479 

SoUtH MoUntain/laVeen 

7:15 - 8:30 a.m. 

Bougainvillea Golf Club 

5740 W. Baseline Rd., Laveen 85339 

sglueck@phoenixchamber.com or 602.495.6469 

antHeM 

7:15 – 8:30 a.m. 

Hampton Inn 

42415 N. 41st Dr., Anthem 85086 

ddrotar@phoenixchamber.com or 602.495.6483 

GilBert 

7:15 - 8:30 a.m. 

Benson Systems 

2065 W. Obispo Ave. Suite 101, Gilbert 85233 


September 2010 Calendar of Events 

IDEA EXCHANGES 

These events, from roundtables to luncheons to 

special meetings, bring together like-minded business 

people for conversation, collaboration and education. 

Expert speakers and interactive educational 

presentations add to the benefit of the gatherings... 

wed 

1 

TUe 

7 

THUR 

16 

the Phoenicians 

Speaker: Frank Kush 

11:30 a.m. - 1 p.m. 

Arizona Country Club 

5668 E. Orange Blossom Lane, Phoenix 85018 

llamorder@phoenixchamber.com or 

602.495.2195 

Professional Women’s roundtable 

Speaker: Lillian Coury 

Topic: Designing a Winning Workstyle 

11:30 a.m. - 1 p.m. 

Chamber Boardroom 

201 N. Central Ave., 27th Floor, Phoenix 85004 

nostrofe@phoenixchamber.com or 602.495.2194 

Back to Business Series 

Speaker: Republic Media 

Topic: Maximizing Your Online Presence 

11:30 a.m. - 1 p.m. 




TUe 

21 

TUe 

28 

wed 

15 

Hispanic Business leadership Council’s 

“Bridging the Gap” luncheon 

11:30 - 1 p.m. 

Speaker: Milton Dellossier, Wells Fargo Bank 

Topic: Mortgage Finance & its Impact on Business 

Wyndham Hotel 

50 E. Adams St., Phoenix 85034 


Valley Young Professionals 

Speaker: Coach Troy Henson 

Topic: Top Five Hidden Secrets to a Million Dollar 

Business 

5:30 – 7 p.m. 

Aloft Airport Hotel 

4450 E. Washington St., Phoenix 85034 


SUN MONDAy TUESDAy WEDNESDAy THURSDAy FRIDAy SAT 

5 6 

LABOR DAY 

Chamber Office Closed 

7 Professional Women’s 

Roundtable 11:30 a.m. - 1 p.m. 

12 13 14 Economic Development 

Committee 11 a.m. - 12 p.m. 

19 20 21 Business for Breakfast 

7:15 - 8:30 a.m. 

“Bridging the Gap” 

Luncheon 11:30 - 1 p.m. 

26 27 28 Valley Young Professionals 

5:30 – 7 p.m. 


1 Business for Breakfast 

7:15 - 8:30 a.m. 

The Phoenicians 

11:30 a.m. - 1 p.m. 

8 Economic Outlook 2011 

7 – 10 a.m. 

South Mountain/Laveen 

Business For Breakfast 

7:15 - 8:30 a.m. 

Hispanic Business Leadership 

Council 3:30 - 5 p.m. 

15 Whale Hunters 

11:30 a.m. - 1 p.m. 

22 Deer Valley Mixer 

5 - 7 p.m. 

29 PhoeNEXT: Engaging the 

Talent of Today 

2:30 - 7 p.m. 

2 Ambassadors Committee 

7:30 - 8:30 a.m. 

9 Anthem Business For 

Breakfast 7:15 - 8:30 a.m. 

16 Small Business Leadership 

Council 7:30-9 a.m. 

Back to Business Series 

11:30 a.m. - 1 p.m. 

23 South Mountain Mixer 

5:30 -7 p.m. 

30 Family-Owned Business 

Forum 7:30 - 10 a.m. 

GET ORIENTED 

Okay, you’ve joined the Chamber. Now what? Find out 

how to make the most of your membership at regular 

orientation events. Members who have joined the 

Chamber in the last six months are welcome to attend. 

Whale Hunters 

11:30 a.m. - 1 p.m. 




3 4 

10 11 

17 18 

24 Public Affairs Committee 

12 - 1:30 p.m. 

25 


COMMITTEES 

Chamber Members have the opportunity to take on 

leadership roles with important committees that contribute 

time and energy to enhance the Chamber’s programming. 

Committees meet regularly for the benefit of members, 

who come together to discuss important issues and remain 

connected to each other and to the Chamber.. 

TUe 

2 

wed 

8 

TUe 

14 

THUR 

16 

FRI 

24 

SPECIAL EVENTS 

The Chamber offers numerous special events throughout 

the year. From luncheons to business expos to legislative 

events, these get-togethers serve to enlighten, educate 

or entertain while connecting the membership. 

wed 

8 

wed 

29 

THUR 

30 

ambassadors Committee 

7:30 - 8:30 a.m. (meets every 1st Thurs.) 




Hispanic Business leadership Council 

3:30 - 5 p.m. (Meets Every 2nd Wednesday) 

Embassy Suites Biltmore 

2630 E. Camelback Rd., Phoenix 85016 


economic development Committee 

11 a.m. - 12 p.m. 


201 N. Central Ave. 27th Floor, Phoenix 85004 

grushing@phoenixchamber.com or 602.495.6497 

Small Business leadership Council 

7:30 - 9 a.m. (Meets every 3rd Thursday) 




Public affairs Committee 

12 - 1:30 p.m. 



grushing@phoenixchamber.com or 602.495.6497 

economic outlook 2011 Breakfast 

7 – 10 a.m. 

Arizona Biltmore Resort & Spa 

Frank Lloyd Wright Ballroom 

2400 E. Missouri Ave., Phoenix 85016 

$65 Chamber members | $75 non-members 

events@phoenixchamber.com or 602.495.2182 

PhoeneXt: engaging the talent of today 

2:30 - 7 p.m. 

Hotel Valley Ho 

6850 East Main Street, Scottsdale 85251 

$40 Chamber members | $50 for non-members 

events@phoenixchamber.com or 602.495.2182 

Family-owned Business Forum 

7:30 - 10 a.m. 

Speaker: John Whiteman, Empire Southwest 

AZ Bridge to Independent Living 

5025 E. Washington St., Ste. 200 Phoenix 85034 


September 2010 Calendar of Events 

AFTER 5 MIXERS 

After 5 Mixers provide the perfect ending to the business day and let you make new contacts or renew familiar 

ones in a relaxed, informal atmosphere. 

wed 

22 

deer ValleY 

5 - 7 p.m. 

Bill Johnson’s Big Apple 

16810 N. 19th Ave., Phoenix 85023 


SoUtH Central PHoeniX 

Raven Golf Club 

3636 E. Baseline Rd., Phoenix 85042 

Wednesdays, 7:15 a.m. 

SoUtHeaSt ValleY 

Mimi’s Cafe (@ Fiesta Mall) 

1250 S. Alma School Rd., Mesa 85210 

Fridays, 7:15 a.m. 

nortH ValleY 

Moon Valley Grill 

15414 N. 7th St., Phoenix 85022 

Fridays, 7 a.m. 

Chamber Highlight 

THUR 

23 

nortHWeSt ValleY 

Deer Valley Airport Restaurant 

702 W. Deer Valley Rd., 

Phoenix 85027 

Thursdays, 7:30 a.m. 

Central ValleY 

Scott’s Generations 

5555 N. 7th St., Phoenix 85014 

Wednesdays 

(except 1st Wednesday), 

7:15 a.m. 

one Thing Leads to Another 

Members of the Chamber’s 

various Leads Groups do more 

than just exchange referrals – 

they recently teamed up to help 

make another member’s big 

moment a big success. 

Beth Katz, creative director 

and principal of Katz Design 

Group, began working with 

Natasha and Chelsea Nelson 

on a redesign of the Nelsons’ 

Yogurtini store in Tempe and concepts for 

their new store in Phoenix. 

Katz knew she’d need some diverse 

expertise for some facets of the project, so 

she turned to two members of her Biltmore 

Leads Group, Vikki Green of Sandlot Studios 

Branding & Design and Peter Fradin of 

Artisan Color. Green helped design signage 

and graphics, and Fradin turned the designs 

into reality. The result was a great look for 

the Phoenix store’s recent grand opening and 

ribbon cutting. 

“I gave Vikki the idea of what I wanted, 

she did the flavor display and Peter made it 

happen,” Katz said. “It’s fantastic. You do 

business with people who you like. I see a lot 

of talent within our group.” 

SoUtH MoUntain/laVeen 

5:30 - 7 p.m. 

Gallagher’s 

3220 E. Baseline Rd., Phoenix 85042 

sglueck@phoenixchamber.com or 602.495.6469 

LEADS GROUPS 

Leads Groups are free referral/lead generation groups designed to enhance member businesses. Membership is 

limited; only one person per industry in each group. Please view the rosters online at www.phoenixchamber.com to 

check availability or contact Debbie Drotar at ddrotar@phoenixchamber.com or 602.495.6483. 

nortHeaSt ValleY 

Stonecreek Golf Club 

4435 E. Paradise Parkway S, 

Phoenix 85032 

Tuesdays, 7:15 a.m. 

BiltMore area 

Frank & Albert’s (B2B Only) 

Arizona Biltmore Resoft & Spa 

2400 E. Missouri Ave., Phoenix 85016 

Thursdays, 11:15 a.m. 

Chamber members came together to make Yogurtini’s grand 

opening a success. 

“The end product is gorgeous,” Green said. 

“We are proud of it and had fun doing it.” 

“The three of us were able to complement 

each other’s strengths to conduct thousands of 

dollars in business,” Fradin said. “This could 

only have happened through the Chamber.” 

To get involved in a Leads Group, contact 

Debbie Drotar. 

Get connected 


Leads Groups 

Debbie Drotar 

ddrotar@phoenixchamber.com or 

602.495.6483 


Chamber members have the opportunity to attend 

numerous interesting and exciting events. From luncheons 

and mixers to expos and professional development sessions, 

they’re all part of the Chamber experience. Here’s a look at 

what your fellow members have been up to recently. 

Hispanic Business Leadership council’s 

“Bridging the Gap” Luncheon 

01 | Tina Perez of Sitewire presented “Social Media 

Mania,” a look at how to get the most out of your social 

media initiatives, at the July 28 HBLC luncheon at the 

Hyatt Regency. 

Professional Women’s Roundtable 

02 | Chamber members who attended the August 3 

Professional Women’s Roundtable not only heard from 

Peggy Neely of the Phoenix City Council on “Community 

Involvement and Your Bottom Line,” they also had time to 

meet Councilwoman Neely and network with each other. 

Downtown Phoenix: 

The Urban Heart of Arizona 

03 | The Arizona Science Center’s many interactive 

exhibits made for a fun and interesting backdrop to 

the July 15 Downtown Phoenix: The Urban Heart of 

Arizona event. 

04 | Business people gather regularly at Phoenix 

attractions both well-known and little-known to explore 

everything the downtown has to offer. 

Hubert H. Humphrey fellows Visit 

05 | A group of foreign journalists, representing 

Turkey, Croatia, Macedonia, China, Mongolia, Sri Lanka, 

Bangladesh and Pakistan, visited the Chamber August 4 

as part of the prestigious Hubert H. Humphrey Fellows 

program. Arizona State University’s Walter Cronkite 

School of Journalism and Mass Communications is one of 

just 18 schools who will host the Humphrey Fellows over 

the next year. 

ATHENA Award Nominees Reception 

06 | Hugs and happiness were the order of the day 

as the eleven finalists for the Chamber’s 23rd annual 

ATHENA Awards were announced at the InterContinental 

Montelucia Resort & Spa on August 11. Register for the 

October 28 event at www.phoenixchamber.com/athena. 

07 | Pam Gaber of Gabriel’s Angels (left) and Susan 

Cordts of Adaptive Technologies, Inc. (right) are two 

of the eleven finalists for the ATHENA Awards, and are 

congratulated here by Stefanie Francis of The Phoenix 

Women’s Sports Association. 


Member Happenings 

01 

03 

05 

06 

02 

04 

07 


Buchalter Nemer 

Providing legal services to businesses of all sizes for 

six decades, locally, regionally and nationally 

In Arizona, please contact: 

Paul M. Weiser, Esq. 

Managing Partner 

480.383.1800 | www.buchalter.com 

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How To: 

Get Paid in a Down economy 

By Lori K. Baker 

John Principale (right) and Express 

Digital CEO John Longobardo. 

Lately, it seems many 

entrepreneurs are 

hearing more excuses 

than second-grade 

schoolteachers. “I 

didn’t get a copy of 

the invoice.” “I don’t 

show that I received the 

items.” “Who signed 

for that? I don’t recall 

getting that product 

from you.” 

The tough truth 

is you might be last 

on your customers’ 

payment priority list, due to job loss, housing loss 

or the general tightening of the economy, even if 

your company provides outstanding service. But 

there’s an easier way to tackle the job so many 

entrepreneurs hate: collecting receivables, says 

John Principale, chief technology officer of Express 

Digital Solutions, a Scottsdale-based document 

management company. He offers these tips: 

n Don’t wait. Principale suggests reviewing your 

company’s accounts receivables weekly; his 

company handles it every Monday morning. 

n Create a schedule for following up. “If an invoice 

is due in 30 days, on the 31st day call and ask 

where your money is,” he says. 

n Be armed with the facts. “Have all the data 

immediately available when you call to collect - 

copies of invoices, proof of delivery and 

contracts,” Principale says. “Here’s where a 

paperless system comes in handy. Lost and 

misplaced documents are the biggest problem. 

If a paper if misfiled it will never be found. A 

paperless system eliminates all that.” 

n Be flexible, but firm. It’s OK to accept partial 

payments or offer extended terms, but be firm 

in holding your customer to the agreement, 

Principale advises. “The most common way to be 

firm is to cut off credit. Stop supplying products 

and services until you get paid.” 

n Know when to give up. There are going to be 

some overdue accounts that will never pay up, 

regardless of the steps taken. Be on the lookout for 

red flags, such as customers who don’t return your 

calls or have stopped buying from you, Principale 

says. And don’t wait longer than six months before 

you make the decision to turn an overdue account 

over to a collection agency, he adds. 

Get connected 

Express Digital Solutions 

www.partwithpaper.com 


Ribbon Cuttings 

Contact us if you are celebrating a grand opening, 

anniversary or relocation at 602.495.2194. 

Nancy Sanders and Kristin 

Garrison Slice (center) set tails 

a-wagging with the celebration 

of the opening of THREE DoG 

MARKETING in Phoenix. 

+ www.threedogmarketing.com 

Play time! City of Phoenix 

officials were on hand for the 

grand opening of the new 

Play Center at GoMPERS 

HABILITATIoN cENTER at 6601 

N. 27th Avenue. 

+ www.gomperscenter.org 

Everybody felt good at the ribbon 

cutting for LAVEEN PRIMARY 

cARE, which provides quality 

healthcare for the Laveen and 

South Mountain area at 7620 W. 

Lower Buckeye Road, Suites 102- 

103 in Phoenix. 

+ www.laveenprimarycare.com 

New bank President Steve 

Johnson (red tie) was on hand 

for the ribbon cutting of the 

new M&I BANK branch at 2355 

Anthem Way in Anthem. 

+ www.mibank.com 

The ribbon cutting for the new 

NESTLE WATERS MERcADo 

DEL AGUA at 5419 South 

Central Avenue in Phoenix was 

quite refreshing. 

+ www.nestle-watersna.com 

Everybody said ‘Cheese!’ to 

mark the ribbon cutting at RITZ 

cAMERA & IMAGE at 7131 W. 

Ray Road, Suite 42 in Chandler. 

+ www.ritzpix.com 


Advertising and Marketing 

Local Business Plus, LLC 

21001 N. Tatum Blvd., Ste. 

1630-465 

Phoenix, AZ 85050 

(480) 766-6071 

www.localbusinessplus.com 

Advertising and Marketing - 

On-Line 

LivingSocial 

7352 W. Morrow Dr. 

Glendale, AZ 85308 

(480) 809-7432 

wwwlivingsocial.com 

Video Contact 

3039 W. Peoria Ave., Ste. 

C102-133 


(602) 799-3369 

www.strategic-marketing.org 

Assisted-Living Centers 

The Woodmark at Sun City 

17207 N. Boswell Blvd. 

Sun City, AZ 85373 

(623) 583-7600 

www.woodmarksc.com 

St. Charles Place LLC 

6818 S. 16th Pl. 


(602) 276-0084 

Auto Repair/Maintenance 

Purcell Tire & Auto Service 

3110 E. Indian School Rd. 


(602) 956-1050 

www.purcelltire.com 


10607 N. 32nd St. 


(602) 996-1600 



17036 N. Cave Creek Rd. 


(602) 971-6820 



3810 Ray Rd. 


(480) 706-8600 


Welcome New Members 

We welcome these businesses who have seen the 

benefit of becoming a part of our Chamber. 


2310 W. McDowell Rd. 


(602) 252-3500 


Business Associations 

S.B.C.A. 

1100 17th St., N.W. 

Washington, DC 20036 

202-349-3620 

www.sbca.org 

Business Support Services 

MBA Transcription 

5550 N. 12th St., Ste. 14 


(602) 212-1445 

www.mbatranscription.com 

Computer and Software Sales 

And Service - Commercial/ 

Residential 

Shadow Mountain Computing, 

LLC 

PO Box 55723 


(602) 475-9695 

www.smceasy.com 

Consulting Services - 

Financial Business Modeling 

VisionEcon 

18866 N. 73rd Dr. 

Glendale, AZ 85308 

(623) 340-4048 

www.visionecon.net 

Document Preparation 

Services - Destruction/Storage 

American Shredding 

405 N. 75th Ave., Ste. 106 


(480) 414-2885 

www.americanshredding.com 

Environmental Consulting 

Services 

ETC Compliance Solutions 

5677 E. Speedway Blvd. 

Tucson, AZ 85712 

(602) 923-9673 

www.e-t-c.com 

Hutzel & Associates, Inc. 

2727 W. Baseline Rd., Ste. 10 

Tempe, AZ 85283 

(602) 323-0222 

www.hutzel.net 

Environmental Services 


405 N. 75th Ave., Ste. 106 


(480) 414-2885 


Fitness and Recreational 

Sports Centers 

L.A.Fitness - Laveen 

5270 W. Baseline Rd., Ste. #135 

Laveen, AZ 85339 

(602) 904-7425 

www.lafitness.com 

Home Health Care Services 

BrightStar Care of Phoenix 

1702 E. Highland., Ste. 404 


(602) 380-5363 

www.brightstarcare.com 

Hotels, Motels and Resorts 

Fairfield Inn & Suites Phoenix 

2520 N. Central Ave. 


(602) 716-9900 

www.marriott.com 

Industrial Machinery and 

Equipment 

R.S. Hughes 

236 E. Pima St., Ste. 108 


(602) 275-5565 

www.rshughes.com 

Insurance Agencies and 

Brokerages 

AFLAC 

8765 W. Kelton Ln., Ste. B1-210 

Peoria, AZ 85382 

(623) 875-4606 

www.aflac.com 

How Prepared Is Your 

Business for Its Crucial 

Defining Points? 

There are certain key moments that 

all closely held businesses face. 

How these moments are negotiated 

makes the difference between 

survival and closure. Navigating 

these critical points successfully 

requires guidance. How prepared 

is your business? Answer the 

following questions: 

Has your business been 

appraised by a specialist? 

Do you have periodic 

meetings with your specialized 

business advisors? 

Do you have a plan in the 

event something unexpected 

happens to you or any 

co-owners? 

Have you identified a 

successor for your business? 

Have you decided when you 

want to transfer your business? 

Have you determined what 

income you will need after you 

transfer the business? 

Yes No 

Contact: 

Margaret Ann Kurtz, CLU, CLTC, LUTCF 

(602) 667-4712 

margaret.kurtz@prudential.com, 

for a consultation to discuss your business 

planning needs. 

Growing and Protecting Your Wealth ® 

Life Insurance is issued by The Prudential 

Insurance Company of America. Neither 

Prudential, its affiliates, nor licensed financial 

professionals render legal, accounting or tax 

services or advice. Such services should 

be provided by the business owner’s own 

advisors. Accordingly, any information in 

this document cannot be used by any taxpayer 

for purposes of avoiding penalties under the 

Internal Revenue Code. 

Securities and Insurance Products: 

Not Insured by FDIC or Any Federal 

Government Agency. 

May Lose Value. Not a Deposit of or 

Guaranteed by Any Bank or Bank Affiliate. 

Prudential, Prudential Financial, the Rock logo, and 

the Rock Prudential logo are registered service marks 

of The Prudential Insurance Company of America 

and its affiliates. 

© 2010 The Prudential Insurance Company of America 

751 Broad Street, Newark, NJ 07102-3777. 

0174039-00001-00 Ed. 03/10 


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Internet Advertising 

Welcome New Members 


21001 N. Tatum Blvd., 

Ste. 1630-465 


(480) 766-6071 


Landscaping Services and 

Supplies - Tree Services/ 

Weed Control 

Bag’s Landscaping, LLC 

13835 N. Tatum Blvd., Ste. 9-142 


(480) 235-3312 

Legal Services 

Wong Fujii Carter, PC 

3003 N. Central Ave., Ste. 1000 


(602) 287-3360 

wongfujiicarter.com 

Medical / Health - 

Pain Management 

First Medical Advisory Group 

5333 N. 7th St. 


(623) 218-1900 

Mortgage and Non-Mortgage 

Loan Brokers 

Nova Home Loans 

2525 E. Camelback Rd., Ste. 600 


(602) 385-4812 

www.novahomeloans.com 

Moving and Relocation 

Supplies and Service 

Arizona Discount Movers 

930 S. 67th Ave. 


(602) 241-1555 

azdmovers.com 

Museums 

Arizona Pop Culture Museum 

5415 E. High St., Ste. 119 


(602) 404-0810 

www.azpopculturemuseum.com 

Real Estate Agents and Brokers - 

Commercial 

Sandor Development Co. 

5725 N. Scottsdale Rd. 

Scottsdale, AZ 85250 

(480) 949-9011 

www.sandordev.com 

Recyclable Materials 


405 N. 75th Ave., Ste. 106 


(480) 414-2885 


Restaurants - Catering 

La Cucina Italiana LLC 

9032 S. Central Ave. 


(602) 243-8442 

Yogurtini 

475 E Bell Rd., Ste. 170 


(480) 321-9525 

www.yogurtini.com 

Transportation and Logistics - 

Shipping To And From 

Foreign Ports 

BC Logistics, LLC 

918 S. Park Ln., Ste. 103 

Tempe, AZ 85281 

(480) 966-5000 

www.bclogisticsllc.com 

Web Design and Marketing - IT 

Outsourcing 


21001 N. Tatum Blvd., 

Ste. 1630-465 


(480) 766-6071 



What was your first real job? 

I grew up on a farm about 30 miles south 

of Portland, Oregon. My parents were 

schoolteachers and my dad wanted us to have 

the farm experience, because he had grown up 

on a farm. My first job was at about 13 or 14, 

hoeing rows of onions and harvesting lettuce 

and spinach on a vegetable farm a mile or so 

from where we lived. I’d bike down there early 

in the morning and we’d get done unloading 

the truck at the vegetable market in Portland 

about 11 at night. 

Your company administers medical 

benefits to members of the military 

and their families, and you worked 

in Washington, Dc for many years as 

an advisor on armed services issues. 

What business lessons does the 

military teach? 

This has been true of many if not most of 

the successful military commanders I’ve 

come across and it’s also true in the business 

context: those individuals that that respect, 

appreciate and value the effort and service 

of those that work for them tend to 

be successful. 

What’s the best part of your job? 

Giving back by helping support the men and 

women in uniform who are out in dangerous 

places defending our country. 

Executive Q & A 

A youth spent on a farm planted the seeds for a successful career for TriWest’s Scott Celley. 

Our bimonthly series of Q & A sessions that will help you get 

to know prominent Valley business people continues with Scott 

Celley, vice president of external affairs for TriWest Healthcare 

Alliance in Phoenix. 

What do you do outside of work? 

I like to run. I still try to get out most days and 

part of that is it does energize me and bring 

stress relief. We are in the health care business, 

so we try to get our people to be involved in 

activities. That, and spend time with my wife and 

two teenage daughters. They get to be involved 

in some of the things we do and learn about the 

military history of our country, which is nice. 

What’s the best business advice you’ve 

ever received? 

Appreciating and honoring the people that 

work for you and with you is the way to be 

successful yourself. If you don’t have the 

benefit of good people – sometimes even good 

competitors – you can’t succeed. 

Did the farm experience pay off for you? 

If you ask my wife, yes. I definitely learned how to 

work and work hard. My wife thinks I work too 

much. One of the things it helped me understand 

was I needed to keep learning and developing 

skills so I wouldn’t be in the mud and the rain 

carrying heavy crates of lettuce and spinach for 

very long. It was a great experience, but it was 

good to be able to move on to other things. 

Get connected 

TriWest Healthcare Alliance 

www.triwest.com 

MarCom Corner 

Your Answers to Marketing 

& Communication 

Topic: High-Impact Results 

for Low-Budget Events 

Many companies that host an event 

don’t realize there are numerous 

free resources to help promote it. 

Ashley Oakes of Zion & Zion in 

Tempe has some tips on how to 

turn your low-budget event into a 

press-worthy function. 

n Create+a+list of local event calendars 

from different media outlets (print, 

TV, radio, online) on which to post 

your event’s information. These posts 

are seen not only by people looking 

for events to attend but also editors 

seeking good stories to run. 

n When creating the name and 

description of your event, think of what 

will+grab+peoples’+attention. Is there 

going to be someone important there? 

Something free for the public? If your 

event doesn’t have this component, 

think of different organizations you 

could team up with that could also 

benefit from the publicity. 

n Viral+is the way to go these days and 

with so many bloggers on the web, 

there is a good chance a few locals 

will share your event information. 

Also, interacting through social media 

can get you in touch with many 

people you would not normally have 

access to, including the media. 

The old saying “you have to stand out 

to stand a chance” may be even more 

meaningful in this day and age of media 

clutter. The good news is there are a 

variety of options for publicizing your 

event at little or no cost, potentially giving 

you big return for a small investment. 

Get connected 

Zion & Zion 

www.zionandzion.com 


SAlES IQ 

Topic: Making the Sale 

After the Call 

Even+the+best+sales+person+can+only+make+ 

so+many+calls+in+a+business+day.+Paul+J.+ 

Moran+of+Phoenix-based+promotional+ 

products+company+Geiger,+Inc. 

How often do you leave a sales call and 

think, “If only I had said…”? What if 

you could leave a billboard hung on the 

prospect’s wall, with your information 

displayed for all to see? 

If you have a billboard in a prospect’s 

office, they’ll be thinking about you every 

time they see it. They’re more likely to call 

if it’s easy to remember you. If the billboard 

is something of value, it’s likely to be seen 

and considered in the future, by them or by 

someone else. 

Your billboard is anything of value 

displaying your information artfully and 

professionally. Think of a calendar hanging 

on the lunchroom bulletin board, a journal 

for notes, a shirt for casual Fridays, a pen, 

a letter opener or computer tool. There are 

billboards hanging in every business. Most 

are lost opportunities never to be “seen” 

again. Those that stand apart, with a real 

or perceived value to the user, get noticed, 

remembered and relied upon for both their 

utility AND the important sales message 

you want conveyed. 

A “promotional product” is more than 

a pen or mug, a golf shirt or wine bottle; 

more than a shopping bag, tote, candy 

basket or USB. It’s a billboard! It’s a 

reminder of a sales call, when a golf shirt, 

service award, gift basket, holiday card 

and yes, even that old reliable calendar 

were given as a thank you, a welcome, a 

congratulations or a gesture of support. The 

sales message stays behind to retell, resell 

and restate the value presented hours, days, 

weeks or months ago. Try using billboards 

in your prospects’ offices and see how your 

relationships - and your sales - increase. 

Get connected 

Geiger, Inc. 

(602) 327-0181 


Especially in today’s economy, where money 

is still tight and many staffs are stretched 

to the limit, recruiting interns for your 

organization can be a win-win that leads 

to building a strong “bench” or a future 

employee base. 

There are some keys to making the 

situation a positive one for your company 

and the intern: 

n Determine what projects and objectives 

the intern will work on before you start 

recruiting. Students want to know what the 

expectations are in advance. 

n Create meaningful experiences by having 

the intern focus on areas relevant to their 

major, or generation specific activities such 

as social media networking. 

n Find informal mentors in your organization 

who would like to work with an intern. 

Employees who are interested in mentoring 

will create a positive experience for your 

intern. 

n Establish what the top five skills are that the 

intern has to have to be successful. 

n Be critical when screening resumes. This 

can be a big timesaver. Phone interview the 

candidates who have previous experience in 

at least three of the five skills. 

n Give feedback consistently during the 

internship. This will help you see how the 

intern handles professional discussions and 

changes behavior accordingly. 

Money Matters 

Interns (like the Chamber’s Samantha Waterman and Sean Gholz) can be valuable additions to your staff with 

a little planning. 

Part-Time Players 

Interns Can Provide Bench Strength 

By Stacie Garlieb, Successful Impressions, LLC 

Near the end of the internship, talk 

with your team and evaluate the intern’s 

performance. If they have met objectives and 

shown exceptional results, you may have 

found someone to join your team for another 

semester or even full-time. 

THinGS To 

reMeMBer 

n Most colleges and universities can 

connect employers with students. 

Visit sites like students.asu.edu/ 

career (ASU) or www.career. 

arizona.edu (U. of Arizona) to 

post opportunities. 

n The US Department of Labor 

(www.dol.gov) has criteria that must 

be met for an intern to be unpaid 

under the Fair Labor Standards act. 

n Interns who receive college credit 

in lieu of pay are covered by the 

School-to-Work Opportunities Act 

of 1994 and cannot do the work of 

a regular employee. 

Get connected 

Successful Impressions, LLc 

www.successfulimpressions.net 


DowNtowN’s 

Newest All-iNclusive 

experieNce. 

MeetiNg 

EXECUTIVE CONFERENCE CENTER 

at Phoenix Convention Center 

West Building - 200 Level

Proposition 

Positions 

The Board of Directors of the 

Greater Phoenix Chamber of 

Commerce has taken a position 

on four propositions that will be 

included on the ballot for the 

November 2 General Election: 

Arizona in Focus 

Spotlighting the Chamber’s Legislative Advocacy and Economic Development Efforts 

Proposition 107: 

Affirmative Action 

Prohibition 

This proposition would take away 

local decision-making authority 

as to whether or not to have 

affirmative action programs. It 

prevents states, universities, cities, 

towns and school districts from 

determining what is best for their 

communities. Oppose 


State Trust Lands 

This proposition provides 

transparency and accountability 

in the exchange of state trust land 

for federal lands, providing for an 

open and public process. It will 

help protect military installations 

such as Luke Air Force Base, which 

has a $2 billion annual economic 

impact. Support 


Right to Vote by a 

Secret Ballot 

This proposition guarantees the 

right for employees to vote by secret 

ballot for their representation where 

local, state or federal law permits or 

requires such elections. Support 


Initiative Deadline 

If enacted, this measure would 

change the current petition drive 

deadline to be two months earlier 

than the current deadline. This 

would ensure adequate time to 

verify legal signatures for placing a 

measure on the ballot. Support 

For more information on the 

Chamber’s position on any 

issue, contact the Public Affairs 

department. 


Valley Business People 

Are Optimistic 

Survey Shows Some Expectations of 

Economic Improvement 

It’s another sign of our state’s economic 

recovery: three out of four business people 

responding to a recent Chamber survey expect 

their business fortunes to improve in 2011. 

Seventy-five percent of respondents said 

they expect their business will improve in the 

year ahead – up from 63 percent from a similar 

survey last December. Twenty-one percent 

said they expected their business to stay the 

same in 2011, and only four percent said they 

expected a decline. 

Respondents see better days ahead for the 

state and national economies as well. Forty-six 

percent said they expect the state’s economy 

to improve (up from 40 percent in December), 

while more than half (51 percent) expect the 

US economy to improve in the year ahead. 

Other results from the survey, conducted in 

late July: 

n Cash flow continues to be the number one 

concern of business people (37 percent), 

far outpacing the rising cost of goods and 

services (11 percent). 

n Many businesses are still being cautious, 

with 51 percent saying they intended to 

maintain their current spending level, and 

33 percent planning a spending increase. 

Those who planned to decrease spending 

listed infrastructure upgrades (13 percent) 

travel and marketing (6 percent each) as 

the line items they intended to reduce. 

n While 36 percent of respondents said they 

had no plans to hire new employees in 2011, 

that figure is down significantly from the 

December survey, when more than half (53 

percent) said new hires would have to wait. 

n The state’s budget crisis “significantly” 

impacts the day-to-day business of just 15 

percent of those responding, with 44 percent 

saying it impacted them “somewhat.” 

Nearly half (46 percent) listed “too few 

customers” as the number one challenge to 

growing their businesses. The Chamber offers 

a number of opportunities for marketing, 

networking and professional development 

that can help you find new customers. Visit 

our newly-redesigned website at www. 

phoenixchamber.com and click on the 

“Member Benefits” tab to find out more. 

Get Connected 


Public Affairs 

(602) 495-6497 

www.phoenixchamber.com/publicaffairs 


Walk-In closet 

Local Stores Make Thrift Chic 

By Lori K. Baker 

Cash is the new black. 

Consumers scouting for bargain basement prices (or extra cash) are 

cutting into sales at traditional outlets while creating booming business 

for Phoenix-based Eco-Chic Consignments, Inc. The company owns 

and operates three consignment stores: My Sister’s Closet, My Sister’s 

Attic and Well Suited. The shops make it possible to dress up in a down 

economy and pocket the change, with discounts up to 90 percent off 

retail value. 

“We’ve had double-digit growth nearly every year since we opened in 

1991,” says Eco-Chic Consignments CEO and co-founder Ann Siner. “The 

last two years have been even stronger; we’re up 20 percent in comparablestore 

sales this year.” 

Resale and thrift shops are thriving in today’s economic downturn, 

according to the National Association of Resale and Thrift Shops 

(NARTS), which reports a 5 percent growth in the number of stores for 

three consecutive years. But like other businesses, many resale shops 

don’t survive that critical first year because of owners who don’t do their 

homework, according to NARTS. 

Here are three of Siner’s secrets for long-term success: 

n A positive connotation. Three words - dark, dirty and dingy - often 

spring to mind when customers hears the term, “second-hand 

store.” “We took the three Ds and turned them into the three Cs - 

cute, current and clean,” Siner says. 

How Sweet It Is 

Local Bakery Goes National 

By Kay Sperduti 

People all over the country enjoy a taste of Arizona at breakfast and 

dessert while thinking it comes straight from their local grocer. For 20 

years, Café Valley Bakery has provided baked goods such as muffins, 

pastries and cakes to grocers, quick serve restaurants, and membership 

club retailers. 

Their manufacturing is based in the Southwest Valley where they 

are currently building a new factory slated to open in January 2011. 

The growing company, which considers itself to be an expert in both 

muffins and cakes, is also expanding on the east coast. 

“When it comes to bakeries, we’re the biggest of the small 

and the smallest of the big,” said Ron Ogan, president and chief 

executive officer. “Because we have six different product lines, our 

customers can order smaller quantities of many items and still come 

up with a full truck load thereby taking advantage of economy of 

scale on freight.” 

Customers also have the peace of mind of precise quality 

standards and traceability. In fact, they can test Café Valley with a 

mock recall and within two hours find out on what day items were 

produced for them, how many cases, and the names of suppliers for 

every ingredient. 

The company relies heavily on local suppliers including Hickman’s 

Family Farms for eggs, and credits another local factor for its growth. 

Business Bios 

One of five My Sister’s Closet locations in the Valley that are dressed for success. 

n Keep it fresh. “Merchandize stores every few days with new items,” 

Siner advises. “We put out hundreds of new items every day so 

there’s always a fresh look in our stores.” It keeps customers coming 

back. 

n Make consigning simple. Eco-Chic Consignments offers consigners 

55 percent of the selling price in store credit or 45 percent of the 

selling price in cash. Consigners can get their cash at store locations 

as soon as items sell versus waiting for their money to be mailed to 

them as with many other consignment stores. 

Get connected 

Eco-chic consignments 

www.ecochicconsignments.com 

Café Valley Bakery is on a roll and expanding, both here and nationally. 

“A huge part of our success is our tremendous local workforce,” Ogan 

said. “We absolutely credit our national reputation for quality and 

innovation to our staff.” 

Having a hometown baker focused on their people, local suppliers 

and product quality makes Café Valley’s growth in today’s economy 

just that much sweeter. 

Get connected 

café Valley Bakery 

www.cafevalley.com 


Business Bios 

Slowing the cost of Safety 

Phoenix Company Faces Challenges Quickly 

By Tom Trush 

While traffic tickets can deter dangerous driving, 

limited resources in economically-strapped states 

and municipalities make enforcing roadway safety 

a challenge. 

For more than 20 years, Redflex Traffic 

Systems’ speed safety cameras and intersection 

safety cameras have operated using self-funded 

programs that do not come from taxpayer dollars 

or government grants. As the largest provider 

of road safety cameras in the United States, The 

Phoenix-based company has installed its devices 

in more than 250 communities in 21 states. 

Shoba Vaitheeswaran, director of 

communications for Redflex, stresses the 

company’s safety cameras are not intended to 

replace a police officer’s judgment. Instead, 

they add an extra layer of automation and 

technological precision on the roadside. The 

authorization of a violation is left to an officer 

who views evidence at the police station. 

Greater: PHX 

News & Notes From Around The Valley 

Desert Schools Federal Credit Union donated $5,000 to Balsz 

Elementary School to help fund programs that prepare students for 

AIMS Math testing and ongoing education. The credit union also 

donated six personal computers and four laser-jet printers to the school. 

“This is a tough time for schools,” said Ron Amstutz, Desert Schools 

FCU’s executive vice president. “As Arizona’s largest credit union, 

we’re proud of our ongoing commitment to supporting local education.” 

“This efficiency puts in motion a multiplier 

effect,” she said. “Officers no longer need to use 

precious time and resources to remain stationary 

at the roadside, but can be redeployed to attend 

to other serious crimes in that community. We 

believe this leap forward in efficiency for law 

enforcement can improve safety on many levels.” 

Vaitheeswaran sees education as the biggest 

challenge facing the company. The debate 

most often addressed is who poses the greater 

threat to freedom. Is it the red light runner 

and the excessive speeder, or is it those in 

law enforcement who work to stop the 

dangerous behavior? 

“There is certainly no question (the 

dangerous driver) poses the greater threat to 

our lives,” she said. 

As for the industry’s future, Vaitheeswaran 

says automated enforcement of bus lanes, 

HOV lanes and double white lane crossing 

funding the future 

Credit Union Helps Prepare Students 

Desert Schools Federal Credit Union Executive VP Ron Amstutz (left) presents a 

check to Balsz Elementary School Principal Dr. Taime Bengochea, Ed.D. 


are all possibilities. Also, due in part to cell 

phones and the federal government’s focus 

on driver distraction, more vehicle-toinfrastructure 

communications is likely. This 

wireless exchange of data is intended to avoid 

motor vehicle crashes through real-time driver 

warnings and other technologies. 

Get connected 

Redflex Traffic Systems 

www.redflex.com 

Balsz Elementary has been recognized by the Arizona Educational 

Foundation (AEF) as one of 17 Arizona A+ Schools. The inner-city Phoenix 

school serves more than 800 K-6th grade students in a diverse environment. 

ALSO: Dr. Joyce Elsner, acting president of South+Mountain+ 

Community+College, will serve as interim president until a permanent 

replacement is found, Maricopa Community Colleges Chancellor Dr. 

Rufus Glasper announced in late July. Dr. Glasper said Dr. Elsner is willing 

to serve as interim president for up to a year, as a national search for a 

permanent president is conducted. Dr. David Rizik, MD, medical director 

of invasive cardiology at Scottsdale+Healthcare, was profiled in the July/ 

August issue of Cardiac Interventions Today magazine. Dr. Rizik will travel 

to Budapest, Hungary next month to help moderate an international 

conference on complex coronary intervention, the 6th annual European 

Bifurcation Club. 

Get connected 

Desert Schools federal credit Union 

www.desertschools.org 

South Mountain community college 

www.southmountaincc.edu 

Scottsdale Healthcare 

www.shc.org 

Redflex Traffic Systems hopes its cameras keep 

motorists the very picture of health. 


Ken Blanchard College of Business | College of Education | College of Nursing & Health Sciences | College of Liberal Arts | College of Fine Arts & Production 

Online • Campus 

ARIZONA’S PRIVATE UNIVERSITY SINCE 1949 

Get started today! Call or visit: 877-319-3244 | www.gcu.edu/impact 

Grand Canyon University is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. (800-621-7440; http://www.ncahlc.org/). 


First Person Profile 

The Valley’s business community has a story to tell. We asked them to do just that. 

“It just 

makes me 

feel so 

good to 

give back…” 

“I’ve been volunteering at the Society of St. 

Vincent de Paul for the last 15 years and have 

been managing their Henry Unger Dining 

Room on weekends for the last 13. We’ll serve 

breakfast to 400 to 500 people or so and lunch 

to another 800 or more on a given day. 

I’m blessed to have a house and a car and nice 

clothes, while some of these people have nothing. 

To be able to help is really my passion. Every day, 

no matter what, when I come in here, I feel great. 

Have An Inspirational Story To Tell? 


Contributing to your community is a winwin-win 

for business people. Most importantly, 

helping others makes you feel really good 

inside. You can help spread the word about the 

organization you volunteer for and help them 

grow. And you might get a little exposure for 

your own business while you’re at it. 

The business community can’t be separate 

from the community at large. Those two will just 

naturally come together. For me, I help people in 

my business, and then on weekends I get to help 

people here. 

I love it here at St. Vincent de Paul. Volunteering 

here makes me feel really, really good.” 

Rozanne Hird 

Founder & President 

rr Hird and Company 

www.rrhird.com 

Chamber Member Since 2008 

Let us know about it. Send your ideas to editor@phoenixchambermagazine.com. 


08-0770 

To invest in my dreams. To give it everything I have. To inspire people every day. 

Small business doesn’t feel so small when you’re the one running the show. Every decision is 

magnified and every result is immediate. When it comes to health insurance for you and your 

employees, you want options and flexibility. At Blue Cross Blue Shield of Arizona we hear you. Our 

new plans offer your company a range of flexible and affordable approaches to employee coverage. 

Now, add our network of over 18,000 health care providers along with our trusted local customer 

service and you have a health insurance plan that’s working hard for you…and your bottom line. 

You make the decisions around here. 

Decide now to contact your broker, call (866) 460-8319 or visit azblue.com/Info 

10-0543

Executive Q&A: Scott Celley - Greater Phoenix Chamber of Commerce

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