Prime Brand Manual

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a c u t a b o v e5 rue marbeuf, 75008 paris, france · + 33 1 44 313 40 01 · www.paris.prime.com · @paris_prime#10 ENVELOPE3 . 3The #10 two-color square flap envelope contains the restaurantsignature and contact information. Colors used on the parent sheetof this converted envelope are full-color CMYK. Stock used isMohawk Navajo Writing, 28 lb. Brilliant White. No aqueous coatingis applied to this uncoated sheet. The restaurant’s address, number,website, and social media username is located on the colored flapwith a floral ornament. The signature is located on the envelope faceon the top left.Adequate white space around the logo allows the logo to beprominent. A general writing space for the company, person, andaddress uses the margins below.36
MENU3 . 4The menu contains the restaurant signature and each title isaccompanied by a floral ornament. Colors used are full-color CMYK.Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. Noaqueous coating is applied to this uncoated sheet.PRIME / Brand Manual 37
Page 1 and 2: a c u t a b o v ebrand manualPRIME
Page 3 and 4: WELCOMEWe don’t want to be your a
Page 5 and 6: PRIME / Brand Manual 5
Page 13 and 14: REFINEMENTSIMPLICITYQUALITYSHARINGE
Page 15 and 16: BRAND IDENTITY ELEMENTS2 . 0PRIME /
Page 17 and 18: LOGOTYPE2 . 2The flower and the tit
Page 19 and 20: PRIMARY AND SECONDARY SIGNATURE2 .
Page 23 and 24: GALETTE LIGHT: CAPSA B C D E F G H
Page 25 and 26: SIGNATURE: FULL COLOR2 . 8The full-
Page 27 and 28: SIGNATURE: MINIMUM SIZE2 . 1 0To en
Page 29 and 30: PR MEa cut abovea c u t a b o v eR
Page 33 and 34: SELECTED IDENTITY APPLICATIONS3 . 0
Page 35: a c u t a b o v e5 rue marbeuf, 750

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