Prime Brand Manual

INSPIRATION AND CONCEPTS
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The restaurant rises above the competition through its spirit of
luxury and excellence.
Luxury
Prime exudes sophistication and refinement in every meal and piece
of furniture. Each facet of the restaurant is elevated to provide an
unforgettable experience where luxury is tangible.
Excellence
Prime is a brand that breaks the traditional codes of rigid and
high-end cuisine by sublimating the finest of meats into popular,
local, and international dishes. From the cuts of meat to the
architecture, Prime establishes itself as a unique experience
by Riccardo Giraudi, a family member of one of Europe’s most
respectable leaders in meat handling. Prime is a modern and
sophisticated escapade provided by those who are the best in
the business.
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