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Love is Just Damn Good Business: Do What You Love in the
Service of People Who Love What You Do

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strongFrom the bestselling author of The Radical Leap and
Greater Than Yourself comes the first book to directly address
love as a hard-core business principle that generates
measurable resultsstrongIt&#8217stime to toss aside the
touchy-feely notions of love in business and acknowledge the
real power that it holds. Love is not only appropriate in the
context of business, it&#8217sthe foundation of great
leadership. To put it bluntly: love emis just damn good
businessem. That&#8217sthe simple but profound truth that
leadership consultant Steve Farber has discovered in his
extensive work with Fortune 100 companies and other
successful businesses. His game-changing approach to love
as a practical business strategy will help you to:&#8226Idntify
your passions&#8213an share them with others&#8226Crate a
culture of love at work&#8213an spark innovation, productivity,
and joy&#8226Seve your customers, so they love how you
treat them&#8213an have them coming back for
more&#8226Inest time in making personal
connections&#8213tht are mutually rewarding&#8226Fous on
serving the needs of others&#8213thy&#8217regoing to love
it&#8226Dowhat you love&#8213an make it your business, so
others love it, tooThe proven principles you&#8217llfind in this
book will help you lay the groundwork for a thriving,
competitive enterprise. When love is part of your
organization&#8217sframework and operationalized in its
culture, employees and customers feel genuinely valued.
Employees who are passionate about the work that they do
are more loyal, innovative, creative, and inspired, and that
translates to great customer experience. They
don&#8217tserve others out of obligation, but because of a
genuine desire to improve people&#8217slives. And when

customers reciprocate by loving your products, your services,
and your people, that&#8217swhen something great happens.
That&#8217swhen you get loyalty. That&#8217swhen you get
raving fans. It&#8217sa refreshingly human way of doing
business.In addition to Farber&#8217sfield-tested strategies,
you&#8217llfind inspiring case studies from a wide range of
industries and leaders, revealing self-assessment quizzes, and
practical pointers on how to build a corporate culture based on
love, the ultimate competitive advantage. At the end of the
day, it&#8217sjust damn good business.