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Entrepreneurship: The Practice and Mindset

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strongEntrepreneurship: The Practice and Mindsetstrong by
Heidi M. Neck, Christopher P. Neck, and Emma L. Murray
catapults students beyond the classroom by helping them
develop an entrepreneurial mindset so they can create
opportunities and take action in uncertain environments.
Based on the world-renowned Babson Entrepreneurship
program, this text emphasizes practice and learning through
action. Students learn entrepreneurship by taking small actions
to get feedback, experiment, and move ideas forward. They
will walk away from this text with the entrepreneurial mindset,
skillset, and toolset that can be applied to startups as well as
organizations of all kinds. Whether your students have
backgrounds in business, liberal arts, engineering, or the
sciences, this text will take them on a transformative journey
and teaches them crucial life skills. Thestrong Second
Editionstrong includes a new chapter on customer
development, 15 new case studies, 16 new Mindshift Activities
and 16 new Entrepreneurship in Action profiles, as well as
expanded coverage of prototyping, incubators, accelerators,
building teams, and marketing trends. strongAlso available as
a digital option (courseware).strong Learn more about
strongEntrepreneurship: The Practice and Mindset, emSecond
Editionem - Vantage Digital Option.strong