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HBR's 10 Must Reads 2018: The Definitive Management Ideas of
the Year from Harvard Business Review (with bonus article
“Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

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bA year's worth of management wisdom, all in one
place.bWe've reviewed the ideas, insights, and best practices
from the past year of bHarvard Business Reviewb to keep you
up-to-date on the most cutting-edge, influential thinking driving
business today. With authors from Michael E. Porter to Daniel
Kahneman and company examples from P&ampGto Adobe,
this volume brings the most current and important
management conversations to your fingertips.bThis book will
inspire you to:bReconsider what keeps your customers coming
backCreate visualizations that send a clear messageAssess
how quickly disruptive change is coming to your industryBoost
engagement by giving your employees the freedom to break
the rulesUnderstand what blockchain is and how it will affect
your industryGet your product in customers' hands faster by
accelerating your research and development phaseThis
collection of articles includes &quotCusomer Loyalty Is
Overrated,&quotby A.G. Lafley and Roger L. Martin
&quotNoie: How to Overcome the High, Hidden Cost of
Inconsistent Decision Making,&quotby Daniel Kahneman,
Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser
&quotVisalizations That Really Work,&quotby Scott Berinato
&quotRigt Tech, Wrong Time,&quotby Ron Adner and Rahul
Kapoor &quotHowto Pay for Health Care,&quotby Michael E.
Porter and Robert S. Kaplan &quotThePerformance
Management Revolution,&quotby Peter Cappelli and Anna
Tavis &quotLetYour Workers Rebel,&quotby Francesca Gino
&quotWhyDiversity Programs Fail,&quotby Frank Dobbin and
Alexandra Kalev &quotWhaSo Many People Don&#8217tGet
About the U.S. Working Class,&quotby Joan C. Williams
&quotTheTruth About Blockchain,&quotby Marco Iansiti and
Karim R. Lakhani and &quotTheEdison of Medicine,&quotby

Steven Prokesch.