Download PDF The Choice Factory: 25 behavioural biases that influence what we buy
COPY LINK FOR DOWNLOAD ----------------------------------- https://nontonape.blogspot.com/?omar=085719609X Book Synopsis : Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH World Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief.The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, i
COPY LINK FOR DOWNLOAD
-----------------------------------
https://nontonape.blogspot.com/?omar=085719609X
Book Synopsis :
Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH World Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief.The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, i
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
The Choice Factory: 25 behavioural biases
that influence what we buy
COPY LINK TO DOWNLOAD :
https://nontonape.blogspot.com/?omar=085719609X
DESCRIPTION
The Choice Factory: 25 behavioural biases that influence what we buy
Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH
World Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to
understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.
Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The
Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout
is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also
on analysis of ad campaigns and his own original research, supporting his discussion with insights from
some of the smartest thinkers in advertising. The Choice Factory is an entertaining and highly-accessible
read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your
own business challenges. Dip in or read cover to cover and you’llbe full of new ideas, ready to
crack any brief.The Choice Factory is written in an entertaining and highly-accessible format, with 25
short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own
marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of
the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.From
priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural
economics has never been easier to apply to marketing.The Choice Factory is the new advertising
essential.
Tag the PDF
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing Ebook PDF
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing PDF Download
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing EPUB
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing EBOOK
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing PDF Online
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing E-BOOK Online
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing PDF Free
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing ebook library
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing pdf document
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing pdf reader
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing ebook creator
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing ebook deals
- The Choice Factory: 25 behavioural biases that influence what we buy Publishing ebook kindle
Change language