The 5 Types of Influencers You Need to Know

The 5 Types of
Influencers You Need
to Know?

Influencer marketing generates a
5 times return on investment for brands
if they find the right one to work with.
And that's the first hurdle: considering
the best types of influencers who really
can help the brand acquire real results.
Let's discuss which type of influencer will
be the best fit for your brand.Here we
have a list of 5 types of influencers you
need to know-
Mega-influencers
Macro-influencers
Mid-tier influencers
Micro-influencers
Nano-influencers

Mega-influencers are prominent on social media due
to their fame and notoriety, with over a million
followers. They're very active on social media
platforms where their target audience lingers out,
and they get a lot of interaction. This is what makes
them alluring to brands looking to use influencer
marketing and also this is the reason why they are so
expensive.
While mega-influencers have a massive following,
studies found that the proportion of engagement
drops as the number of followers grows. The
engagement rate for Instagram influencers with
over 10 million followers is only 1.6 percent.
Megainfluencers

Macroinfluencers
Macro-influencers are celebrities, TV personalities, athletes, or public intellectuals who have
a smaller audience somewhere between 500,000 and 1 million followers. Brands can expect a
high valuation from mega-influencers since they can leverage their reputation to gain
followers on social media. With this sort of influencer, brands can still reach millions of
people, but engagement rates may be lower than desired. The reason for this is the previously
mentioned follower-to-engagement ratio.
Brands will usually find macro-influencer content to be more professional-looking than
micro- or nano-influencer content. This may be a better fit for some brands' potential
audiences and expectations.

Mid-tier
influencers
Despite the fact that mid-tier
influencers don't really have celebrity
status, they are indeed a cohesive
entity of content creators who are
trusted by their audiences. This type
of influencer, with audiences of 50K
to 500K, offers a broad reach and
significantly higher engagement
than macro- or mega-influencers.
Each post is authentic and familiar
since the content is refined but not
out of date.
Mid-tier influencers likely spent
years hopping the ranks from nanoinfluencer
to mid-tier influencer,
rather than effectively utilizing fame
for a quick rise to prominence. They
have a lot of content creation
experience and are more connected
to their audience.

Despite having a much smaller following
than mega-influencers, brands consider
micro-influencers to be much more
efficacious in terms of engagement and
trust. Because micro-influencers have a
strong bond with their fans and are more
gimmick, this is the case. A product
recommended by a micro-influencer is
more likely to be purchased by 82% of
consumers.
Micro-influencer content is less slick than
macro- or mega-influencer content, but it
may perceive as more genuine.
Depending on the business goals, this
might have had an influence on the total
success a brand will have with influencer
marketing.
Microinfluencers

Nano-
Nano-influencers, with the slightest number of followers, offer brands with a limited reach and,
most likely, a narrower one. What brands lose in reach, they help compensate for engagement rates.
With an engagement rate of 8.8%, nano-influencers have the highest engagement rate of any
influencer type. Because this type of influencer's content is highly authentic and personalized for
the audience, brands operating with them can expect a unique experience.
Nano-influencers are often more cost-effective than their higher-ups, so brands with constrained
capacity may want to begin with them. While establishing their following and brand alliances, some
nano-influencers don't even consider charging brands.

Cosmocrat Software Solution knows what is best for your
brand, we will help you grow your brand through Influencer
Marketing with the best-acquired results.
contact
us
Australia
124 slade rd bardwell park
sydney nsw 2207, Australia
(+61) 8-8121-4100
contact@cosmocratsoftwares.com