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May 15, 2022

Game Changing

Producers


7

6

6

IN THIS ISSUE

email: allurefortheworld@vanguardngr.com

HAPPINESS

4 Cover : Game Changing

Producers

6 Sexmatics: Aging Equals

Improved Sex (2)

8 Billboard

CELEBRATION

3

7

Fashion : Obinna Omeruo, Felix Asuquo,

Sophie Chamberlain Emerge Winners At

The Amvca Runway Show

Beauty : Why You Should Wear Sunscreen

Even On Cloudy Days

15 MAY 2022

WELCOME...

From being in front of the

camera, women are beginning

to move to the back, to join

their male counterparts who

have held sway in majority

position as producers and

directors in Nollywood. These

incredible women who are

showing that they can tell their

own stories, their own way and

refreshingly too, have in recent

times, dominated the movie space with their

creativity and they are being applauded for it.

In this edition, Rita Okoye, spotlights these

amazing women whose body of works have been

inspirng and drawing other women to follow suit.

Pg 4-5.

As movie practitioners-actresses and

producers anticipate the annual AMVCA awards,

organizers have held first-ever, Africa Magic

Viewers’ Choice Awards (AMVCAs) Runway

Show tagged, Design For The Stars competition.

Yemisi Suleiman reports. Pg. 3

There are reasons for wearing sunscreen other

than protection from the sun. Find out what they

are. Pg 7

Catch up on important news stories on our

column, Billboard.

J . E

Enjoy the edition and

Jemi Ekunkunbor

have a great week.

lookposh2017@gmail.com

08052201126

Quotes

“You never know how

strong you are, until

being strong is your only

choice”.

- Bob Marley

“You can’t let your

failures define you. You

have to let your failures

teach you”.

- Barrack Obama

“Wealth is not about

having a lot of money;

it’s about having a lot of

options”.

- Chris Rock

“Care about what other

people think and you

will always be their

prisoner”.

- Lao Tzu

8

EDITOR

JEMI EKUNKUNBOR

ASST. EDITOR

YEMISI SULEIMAN

REPORTER

Josephine Agbonkhese

ALLURE ONLINE

RITA OKOYE

TEMITOPE OJO

LAYOUT / DESIGN

OLAYIWOLA AJAGBE

TEAM

CONTRIBUTORS

ADESUWA

EWOIGBOKHAN

BAMIYO ISELEMA EMINA

HEAD OF PRODUCTION

CHARLES KAMMA

HEAD MARKETING

JANET NAJOMOH

(08037156911)

PHOTO

OSCAR OCHIOGU

(08034746487)

Printed and published by Vanguard Media Ltd

Vanguard Avenue Kirikiri Canal; P.M.B 1007

Apapa, Lagos.


Sophie Chamberlain Obinna Omeruo Felix Asuquo

Obinna Omeruo,

Felix Asuquo, Sophie

Chamberlain Emerge

Winners at the AMVCA

Runway Show

by - Yemisi Suleiman

Three emerging designers, Obinna

Omeruo, Felix Asuquo, and

Sophie Chamberlain last Sunday

at The Federal Palace Hotel, Lagos,

moved from obscurity to fame, when

they emerged winners of the Design For

The Stars competition at the first-ever,

Africa Magic Viewers’ Choice Awards

(AMVCAs) Runway Show, the second

event from the 8-day lineup of events for

the eighth edition of the Africa Magic

Viewers’ Choice Awards.

Selected from hundreds of entries for

the competition, the young designers

worked to create unique collections

displayed at the show. They were

coached by some of Nigeria’s biggest

designers; Lanre Da Silva Ajayi of Lanre

Da Silva Ajayi, Mai Atafo of ATAFO and

Adebayo Oke-Lawal of Orange Culture.

The event saw nine finalists; Amy

Aghomi, Azeezat Alawusa, Ezioghene

Egbelefiyo, Felix Asuquo, Ikechukwu

Nwosu, Obinna Omeruo, Omowunmi

Pillot, Oseluese Okpamen, and Sophie

Chamberlain showcase colourful, vibrant

collections in avant garde, red carpet

and punk designs for men and women.

However, Obinna Omeruo, Felix

Asuquo, and Sophie Chamberlain were

selected as winners by judges; Ebuka

Obi-Uchendu, Denola Grey, Idia Aisien

and Stephanie Coker. The trio also

clinched most of the votes from the

audience for their exceptional talent and

creativity, walking home with N5 million

each.

One of the high points of the night

was the presentation of the Pepsi Street

Style collection by the contestants.

Pepsi, tactical sponsors of the

AMVCAs, rewarded the winners of

this segment; Obinna Omeruo and

Sophie Chamberlain, with N1 million

each, bringing their total grand prize

to N6 million each.

Another highlight of the evening

was the showcase of unique, and

show-stopping hairstyles by Lush

Hair ambassadors which included

award-winning, Afropop singer, Yemi

Alade and popular media

personality, Denrele Edun.

Guests were also entertained

by urban afro pop duo, Ajebo

Hustlers, and treated to a

spectacular performance by the

defunct R&B pop group, Styl

Plus, who, came together for

the night, getting the

audience on their feet with

some of their favourite hit

songs.

The show according

to Executive Head,

Content and West

Africa Channels, MultiChoice

Nigeria, Busola Tejumola, this

year’s show is “taking the

competition further, putting the

spotlight on fashion in

acknowledgement of its

pivotal role at the

AMVCAs and its role in

the African film

industry in

general.”

May 15, 2022 /

3


REPORTAGE

Game Changing Pr

Words By - Rita Okoye

Despite Nollywood’s male dominated space, women have, in

recent times, heavily invested in the growth of the industry.

Within the past few years, the industry has witnessed

invaluable contributions of female filmmakers who have churned

out top-notch movies as producers or directors. Today, female

filmmakers in Nollywood rule the space and continue to inspire

their generation. Vanguard Allure shines the spotlight on the

young female filmmakers calling the shots, and changing the

narrative in the Nigerian movie industry.

Judith Audu

Judith Audu is a multiple award-winning filmmaker and actress. She

holds a certificate in directing from the London Film Academy, a

Master’s degree in Public and International Affairs from University of Lagos

and a B.A. in French also from the University of Lagos. In 2019, she won

the Best Nollywood Female Filmmaker and Best Director from Toronto

International Nollywood Film Festival.

In 2021, she also received a recognition award for her production from

Lagos State Ministry of Tourism, Arts and Culture.

“My career in producing movies began in 2014 after I created my

production company, Judith Audu Productions. We kicked off by partnering

our friends to create a short film on domestic violence titled, ‘Not Right’,

that went on to get screened in several film festivals, and, also, got several

nominations and was used as an advocacy video in several NGOs against

domestic violence,” she had said in an interview with Vanguard.

The CEO of Judith Audu Productions who had her directorial debut on a

short film titled ‘Mirabel,’ has continued to soar in the industry, leaving no

stone unturned in changing the narrative for female filmmakers in a male

dominated industry.

She has to her credits, The Kings Horseman (Elesin Oba), Hook Up,

Special Friends and lots more.

Chinonso Arubayi

In March 2022, Chinonso Arubayi premiered her debut

production, ‘I Am Nazzy’, a film about life, dreams, and hope

and self-discovery.

“It was really difficult. Filmmaking requires sacrifices,

dedication, and discipline. The hardest part was learning to be

present, and stay in character as an actor, while experiencing

some production challenges. I pulled through acting and

producing in same movie with the help of an experienced,

patient, and understanding director, Mr. Kayode Peters. The

crew members were passionate, the actors also gave their

best, in characterization and also delivery,” she had shared her

experience as a first time producer with Vanguard Allure.

Arubayi also noted that After I Am Nazzy, she definitely has a

lot more to come.

“Imagine what we were able to achieve despite all the

limitations we experienced. I’m looking forward to great

partnerships to do more”, she said.

Definitely, Chinonso Arubayi’s next production would surpass

the achievements of her debut.

Adunni Ade

In 2021 Adunni Ade ventured into Film production

with her Film production company Lou-Ellen Clara

Company Limited. She debuted her first film,

SOÓLÈ as an executive producer, featuring top

actors such as, Sola Sobowale, Femi Jacobs, Meg

Otanwa, Shawn Faqua and Lateef Dimeji.

The blockbuster movie tells the story of a group of

travellers on a bus journey home for Christmas but

find themselves entangled in a cat-and-mouse

game with dangerous criminals.

Suffice to say that the Nigerian movie industry

is gaining global momentum especially through

movies creatively done by female filmmakers.

Since Adunni Ade’s transition from acting to

production, she is not resting her laurels, and she

continues to make an impact with her talent.

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oducers

emi Lala

kindoju

emi wears many hats. She is an actor,

drama instructor, casting director and

ducer. She has featured in over 70 theatre

ductions and a number of films around the

ld. She recently directed the musical, Ada

Country. Kemi Lala Akindoju was

ounced Actor of the Year at The Future

rds 2010, nominated for the same award

012, won Best Young/Promising actor at

2015 Africa Movie Academy Awards, and

honoured with the trailblazer award at the

ca Magic viewers’ choice awards in 2016.

holds a Masters Degree in Media and

munication from the PanAfrican University.

h resounding experience as an actor and a

ducer, Lala runs The Make It Happen

ductions. She produced some of the most

ed about plays in Nigeria including; The V

ologues, The Wives and London Life

os Living.

Lala has worked as the casting director

ica) on HBO’s Lewis and Clark; Casting

ctor and Associate producer with Ndani TV

Gidi Up’, featured in MNET Africa’s Tinsel,

ed the lead role in Tunde Kelani’s Dazzling

ge, featured in Kunle Afolayan’s THE

, Biyi Bandele’s FIFTY. Not one for shoddy

duction, she continues to up her game.

Uduak Isong

Inem Peter

I

nem Peter who started her

journey in Nollywood with a

cameo appearance in Wale

Adenuga’s Papa Ajasco, has

produced over 15 films, in the

likes of Five Wives, Last Date,

Lying Game, Hard Fate, A

Perfect Past, Broken Wall, My

Darkest Dream and more.

She has also featured in

many other productions like

The Village Lord, A Perfect

Past, Corporate Maidens and

many others.

According to the delectable

actress and Instagram

sensation born Joy Peter

Uboh, she derives more

satisfaction in movie

production, as it gives her

ample opportunity to tell her

story just the way she wants

it. Peter is better known for

shooting mostly relationshipbased

movies.

Uduak Isong Oguamanam, it is unarguable that creativity runs in the family; she is the

younger sister to Emem Isong, a seasoned filmmaker. Isong is also an established

Nollywood movie director, scriptwriter, and producer.

In 2015, Uduak produced her first movie, “Falling” under her self-owned production

company “Closer Pictures”.

Her latest project, Beautiful People which was premiered a few days ago, explores

relationships across different generations.

Isong, who recently bagged a Master’s degree in Film from the University of Kent,

United Kingdom, said, “I made this film primarily to entertain but also, to provoke and

initiate conversations about gender roles, particularly in family settings.”

She is a graduate of Communication Arts and Russian languages from the University of Ibadan, Oyo State,

Nigeria, and has continued to give the men in the industry a run with her blockbuster movies.

REPORTAGE

ChinneyLove Eze

Producers like Chinneylove Eze usually lurk in the

background, unknown and often underappreciated.

She is the producer of quite a number of movies, including,

Hire A Man, Hire A Woman, Devil in Agbada, You Before Us,

The Boy Next Door and lots more.

Like many other Nigerian movie producers, Chinneylove

Eze started her Nollywood journey as an actor before

transitioning into a producer.

“I have always wanted to be a producer. I just didn’t want

to get into the industry as a producer. I wanted to really get

acquainted with the industry, make friends, and know

basically how it works. But I really never had a passion for

acting,” she said in a recent interview.

Her decision to understand how the movie industry

works before diving into film production, paid off; she is now

one of the most sought- after young female filmmakers in

Nigeria. The graduate of Economics and Statistics from the

University of Benin, was on set again a few days ago,

shooting her latest project; The Devil You Know.

Born on August 11, 1988, Chinneylove hails from Aguata

in Anambra State and has over 30 movies to her credit.

Blessing Nze

This beautiful plus size actor, producer and entrepreneur is another brand changing the

narrative in the make-believe world. As a movie producer, she has featured Stan Nze, who is

now her husband in most of her movies.

She is the Chief Executive officer of D’Esparanza Media Production. She has a couple of

movies to her credit such as The Recipient, Dirt Dirtier, Binta Kolonko etc. She has also featured

in blockbuster movies like, Elevator Baby, Prophetess, Game of Chess while Fractured,

launched her into the limelight.

From Abia State in the South Eastern part of Nigeria, the ebony-skinned thespian, attended

Federal Government Girls College, Umuahia before proceeding to study Industrial Relations and

Personnel Management at the University of Lagos.

May 15, 2022 /

5


...CONTINUED FROM PREVIOUS WEEK

with Adesuwa 07052403531 | adesuwaewoigbokhan@hotmail.com

AGING EQUALS IMPROVED SEX (2)

ike, I always say, do what works for

L

you. It’s quite possible you might not be

as comfortable with some sexual

positions as you once were, but that’s

not to say you should hang up the boot

for an activity that is pleasurable for you.

Otherwise, you’d be missing out on being intimate

with your spouse.

Remember it’s not always about vaginal sex, or

recreating the way things were when you were

younger; instead, it’s about the key to a great sex

life- Finding out what works for you now like

Outer-course sex.

Schedule sex - Change your routine; this

can help to improve your sex life. Your calendar

can come in handy for this, you have sex at a time

that’s most convenient; anticipation and longing is

the fuel to your desire.

Foreplay - Is an important activity at this

phase of life because it might take longer for you or

your partner to get in the mood. Spend quality time

on foreplay to set the stage for the real action, like,

an evening of dancing, extensive touching,

cuddling/kissing etc. Being playful with your mate is

important for a good sex life at any age, and it’s very

helpful as you age. Teasing or tickling whatever it takes

to have fun, may be the ticket to relaxation.

Maintaining a sex life into your senior years is a

matter of good health, thinking of it as something that

can keep you in shape, both physically and mentally.

The path to satisfying sex as you age is not always

smooth, understanding the problems can be an

effective first step to finding solutions. Possibility of

overcoming these bumps in the road is really high

even, when libido get stalled naturally.

Sex is just as healthy and necessary as exercise

and like exercise, just “do it” and you will be surprised

with the pleasure and satisfaction you will gain.

Get back into the act and once you’re back

there, you will start to feel better and your sex

drive would naturally get boosted.

Know when to seek professional help-

Regardless of your age, losing your desire for

intimacy and touch, calls for concern. Loss of

interest or function may be signs of a medical

problem that, may be treatable and curable and

that is best addressed by a doctor. Anything

that affects your general health and well-being

can also affect your sexual function.

Keep the line of conversations open, this is

the roadmap to maintaining a satisfying sexual

life. Talk with your lovebird, schedule time to be

sensual and sexual together and share your

thoughts about love making. Let your spouse

understand what you want from him/her. Be

honest with your feelings, physically,

emotionally and otherwise.

Many books are available about how to

maintain a healthy sex life at this stage of one’s

life, and, if it happened that the problem is not

physical, your doctor can refer you to a sex

therapist to help you work through any

emotional, relationship or psychological issues

that are affecting your sex life. The therapist

can teach you and your partner, ways to

manage problems like lack of desire or trouble

reaching orgasm.

Finally, know your body’s sexual response-

Pay attention to how your body reacts. What

kinds of touch get you in the mood and

orgasm? By doing this, you will learn how to

keep the passion alive as you age, sexual

feelings does not have to vanish as the years

roll by.

So, find out which aspects of your sexual

health that is likely to change with age and how

you and your lover can adapt. Ask yourselves

about what is satisfying and mutually

acceptable: Sex can still be fulfilling and

pleasurable.

Ideas for creating a

Budget-Friendly Kids’

Room Design

Whether it’s the kitchen or the master suite, most rooms in your home are worth

upgrading to create the space you love. Choosing a kid’s room design, on the

other hand, doesn’t have to be an expensive process. “The bedroom needs of a

child change from year to year as they grow,” says interior designer Phillip

Thomas. When they’re four years old, what was important to them when they

were babies becomes totally irrelevant. It’s the same when they’re in elementary

school versus when they’re teens. In order to design your constantly changing

child’s room, you can use a few do-it-yourself

hacks to create a stylish aesthetic.

Pick your theme wisely

Pick a theme that can grow with your child. A

child’s room does not have to be overly juvenile

in order to be joyful and age-appropriate. You can

use fantasy themes for teenagers as well as

toddlers. You can use peel-and-stick decals of

6

/ May 15, 2022

bedroom theme

woodlands and fairies to decorate the

room of a young child. The covers of

popular fantasy books or sculptures of

fantasy figures displayed on shelves may

appeal to older kids.

Be smart about furniture

You should invest in furniture that can

change function as your children grow.

Bunk beds that can be converted into

twin beds as siblings grow up are an

example. A craft or play area for a young

child can be transformed into a study or

lounge area for an older one with slight

rearrangements, but you need pieces

that adapt as they do.

Get creative with the walls

Playing with different design features

instead of sticking to a basic painted wall

is more fun. With dry erase boards, your

kids can redecorate every day, drawing

polka dots, stripes, or simple landscapes,

depending on their mood. It’s also an

easy option to use peel-and-stick

wallpaper since it’s not permanent. It

allows you to completely change a room’s

look without investing a lot of money or

time.

Change sheets and

accessories

Combining top and bottom sheets and

pillowcases gives you endless options for

color, pattern, and texture. Get a few

inexpensive sets of sheets. You can save

money by changing other small

accessories as your child grows.

convertible twin bed

bedroom wall paper

sheet and pillowcase


BEAUTY

Sun Protection

The depletion of the ozone layer has

increased our risk of sun damage from

harmful UV rays— so much that even

the mildest of sunburns can have

damaging effects. Sunscreen blocks

these rays, greatly reducing the

likelihood of sunburn. It generally

helps to minimize the penetration of

UV rays into the skin and the

triggering of a variety of skin disorders.

Keeps Complexion Even

Sunscreen helps prevent discoloration

and dark spots from sun damage,

helping you maintain a smoother and

more even skin tone.

Why You

Should Wear

Sunscreen Even

On Cloudy Days

by - Josephine Agbonkhese

Applying sunscreen daily may seem like an unnecessary step

to add to your skincare regimen, especially if you are just

going from the car to your office and back again, but it is

crucial to maintaining the health of your skin. Experts say

wearing sunscreen should be a year-round preventive health

measure— not just on sunny days. Without it, you are particularly

exposing the sensitive skin on your face to unnecessary

damage from the sun’s rays— 80 percent of which can

pass through clouds. As the rainy season gathers momentum,

resist the assumption that it’s ‘OK’ to forgo protection on

overcast days.

Here are the top five reasons why applying sunscreen

should be a daily habit year round; fortunately, modern sunscreens

are water resistant, and are included in many cosmetics

and beauty products, such as primers, foundations,

serums, and creams.

Protection Against

Premature Aging

We all want youthful, radiant,

and healthy looking skin. But

overexposure to sunlight can

increase the appearance of

fine lines and wrinkles. In

other words, using sunscreen

can help protect against the

harmful effects of premature

aging or skin aging.

Healthy Skin

Overall

Experts say the skin is healthier

overall when you use sunscreen.

Essential proteins in the skin

like keratin are protected when

sunscreen is applied. These

proteins are primarily

responsible for keeping the skin

smooth and healthy, both in

appearance and function.

May 15, 2022 /

7


Karis & Eleos partner

Coca-cola Foundation

to empower 1,000 women

Karis and Eleos Hand of Hope

Foundation in partnership with Coca-Cola

Nigeria Limited, have announced the

completion of its women empowerment

programme, tagged ‘Catalyst for change

2.0”, with the graduation of 1,000 women

in Onigbongbo, Ikeja, Lagos.

At the closing ceremony which marked

the conclusion of a four-week intensive

skills acquisition training, the beneficiaries

were each provided with start-up kits to

help kick-start their businesses.

The women were trained in tie & dye,

hair and make-up, wig making, fashion

and designing, household essentials, bag

and shoemaking, while business training

modules were delivered by experienced

facilitators with a focus on personal and

product branding, business foundations

and basic accounting.

The Small and Medium Enterprises

Development Agency of Nigeria

(SMEDAN) also provided support to the

programme.

In her welcome address, Mrs Bukola

Bamiduro, Founder of Karis and Eleos

Foundation, urged the women not to

sleep on what they’ve been taught and

be good ambassadors of the programme

by first adding value to themselves, their

families, communities and the nation at

large.

Public affairs, communications and

sustainability manager, Coca-Cola Nigeria

Limited, Nwamaka Onyemelukwe,

charged the beneficiaries to place value

on themselves so they can render value

to others, and leave a legacy. “Start small

to be a transgenerational business like

Coca-cola that celebrated 126 years in

business recently.” She said.

Stories by - Temitope Ojo

“The Perfect Arrangement”

Premiere In style

It was a ‘Fun Flirty’ evening in Lagos, recently, when

Inkblot Productions hosted selected guests, Nollywood

veterans, and members of the diplomatic community

amongst others, to an exclusive premiere of its film,

‘The Perfect Arrangement’.

Guests embraced the ‘Fun and Flirty’ theme for the

night, as the red carpet buzzed with stylish dresses as

celebrities tried to outdo one another.

The movie “The Perfect Arrangement” which hit

cinemas on Friday, May 13, tells the story of Tade, a

free-spirited scion of a respected political family, living

her best life without a care in the world.

It features a lineup of A-list actors including, Dorcas

Shola Fapson aka Ms DSF, Rotimi Salami, Adunni Ade,

Wofai Fada, Mimi Chaka, Sharon Onoja, Bovi Ugboma,

Pere Egbi, Debo “Mr Macaroni amongst others.

The surprise hit of the screening was a nuanced

performance from ace comedian Bovi Ugboma, whose

portrayal of the character “Chidi”, was brilliant.

Written by Oluwapelumi Elujoba Bifarin and Chinaza

Onuzo, who also doubles as director, the movie was

produced by Chinaza Onuzo and Zulumoke Oyibo with

Eku Edewor as co-producer.

Adetola

Okubanjo

restates

benefits of

aromatic

oils

The founder and

Chief Executive

Officer of the Riza

Natural Oils and

Remedies, Adetola

Okubanjo, has

explained why the

usage of aromatic

oils is best for solving

people’s hair, skin

and total well-being.

According to

her, aromatherapy,

which has continued to gain more recognition in

science and medicine, uses aromatic essential oils

medicinally to improve the health of the body, mind,

and spirit. It enhances both physical and emotional

health.

She stated further that it is with this mindset that

Riza Natural Oils and Remedies was launched in

Lagos in 2019.

The CEO noted: “Riza utilises an abundance of

beautiful botanicals, antioxidants, fatty acids, and

essential oils to restore skin and hair’s natural vitality

and radiance.

“The brand’s range of products is the best kind for

Africans and those from the Caribbean, offers natural

treatments for skin and hair issues and wellness for

both men and women using aromatherapy,” she said.

Underscoring the efficacy of the brand’s product,

The Riza founder and CEO, who professed that she

loves travelling and helping people, hinted that her

motivation for leaving her high-paying corporate job

was the motivation “to start solving people’s hair or

skincare issues, whilst travelling the world.”

Celebrities turn up for actress

Ini Edo’s birthday bash

Nollywood actress, Ini Edo, threw a belated birthday

bash on Sunday, May 1.

The delectable actress celebrated the milestone

age of 40 on April 23.

Expectedly, movers and shakers of the

entertainment industry, friends and family, turned up in

large numbers to support and share in the joy of her

arrival on the fourth floor; and they did so in style.

Many A-list celebrities came in stunning looks, in

compliance with the ‘Brown Sugar at 40’ dress code

for the occasion.

Notable celebrities who attended include; Richard

Mofe-Damijo, DBanj, Kate Henshaw, Iyabo Ojo, Mercy

Aigbe, Toke Makinwa, Mo Abudu, Toyin Abraham,

Shaffy Bello, Peter Psquare, Ayo Makun and many

others.

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