ASTP training course fundamentals of technology transfer

ASTP training course fundamentals of technology transfer
Barcelona - Spain
Course team: Henric Rhedin (Chalmers Industrial Technologies, Sweden), Anders Haugland (BTO, Norway), Dominic de Groote (Ghent University, Belgium)
Tuesday 14 September Wednesday 15 September Thursday 16 September
09.00 - 09.15
Course introduction
Henric Rhedin, course director & division manager
Chalmers Industrial Technologies, Sweden
09.15 - 10.15
Evaluating technology opportunities
Very few of the disclosures we receive are likely to form
the basis of a good patent – fewer still (maybe 1 in 10)
have any commercial potential. Moreover, we simply
don‟t have the time to manage too many projects at
once. How then should we evaluate and rank the
disclosures we get and how should we reject the ones
that we decide not to pursue.
Penny Attridge, investment director, Spark Ventures,
United Kingdom
10.15 - 10.45 COFFEE BREAK
incl preparation case study exercise
10.45 - 11.15
Case study in groups
Penny Attridge, investment director, Spark Ventures,
United Kingdom
11.15 - 11.45
Case study feedback
Penny Attridge
11.45 – 12.45
Dealing with the TTO – from a business and
researchers perspective
How is the TTO viewed by the research community? Do
we provide the services and information level needed
for the researchers to collaborate with us in a
constructive way? An entrepreneurial professor with
years of “TTO experience” will share with us his
experiences, good and bad, in dealing with the TTO.
Xavier Munoz, Biointerfaces & BioMEMs, Spain
12.45 – 13.45 Lunch
08.45 - 10.15
Anatomy of a licence agreement – its purpose structure and
essential terms
A session that aims to break down the whole process of
creating a license agreement with the issues that should be
addressed in the contract. The session will be put to
practice with a case study to identify common mistakes
done while drafting terms for a contract.
Mark Anderson, solicitor, Anderson & Company, United
Kingdom
10.15 - 10.30
Intro on Peter Rabbit case study
Course introduction
Anders Haugland, managing director, BTO, Norway
Henric Rhedin, division manager, Chalmers Industrial
Technologies, Sweden
10.30 - 11.15 COFFEE BREAK
incl preparation case study exercise
11.15 - 12.15
Case study – „Peter Rabbit goes licensing‟ – illustrating the
mistakes that the innocent can make when negotiating
agreements.
Case Study Exercise
Anders Haugland
Henric Rhedin
08.30-09.30
Selling early-stage technologies
Innovative technologies rarely sell themselves. It
takes industry insight, preparation, team work, selling
skills and networks to convince a company to invest
in product development. As a young techtransfer
professional, you should recognise the selling process
and dynamics to maximize your success in daily
business.
Henric Rhedin, division manager, Chalmers
Industrial Technologies, Sweden
Dominic De Groote, business developer, Ghent
University, Belgium
09.30 - 10.30
SPIN OUT creation
Business plan, market research, what they need to
see in order to promote spin off development
Penny Attridge, investment director, Spark
Ventures, United Kingdom
2 nd speaker to be confirmed
10.30 - 11.00 COFFEE BREAK
11.00 - 12.30
Case study – the Photon counting detector
This is a semi-fictional tech transfer case which we
take right the way from invention disclosure to a
negotiated deal. The aim of the session is to
integrate and apply all the elements of the course. A
highly interactive discussion-based session.
Jeff Skinner, executive director, Foundation for
entrepreneurial management, London Business
School, United Kingdom
12.15 - 13.30 Lunch 12.30 - 13.30 Sandwich lunch

13.45 – 14.45
Research Grants and Contracts - our role in protecting
foreground and background IP
A great deal of IP results from research collaborations
with industry and other PROs. This session identifies
ways to take these technologies to society and to
manage both the financial and intellectual property
issues that arises from the contracts.
Anette Miltoft, special legal adviser, patent - &
contracts, University of Arhus, Denmark
Martin Raditsch, Emblem, Germany
14.45– 15.30
IP Primer: Patents – patent law and process – when to
seek patent protection, patent strength, patent agents
and patent costs.
All about the path to patent filing and the key decision
(and investment) points along the way.
Dominic De Groote
15.30 – 16.00
Case Study – Kill or not to kill a patent
TTO's at Universities receive on regular basis invention
disclosures from researchers with the expectation on
the part of the inventor that the invention is a "block
buster" or a really new and breathtaking technology.
For the TTO staff there is always the question whether
on not to proceed with commercialising the invention.
The case study looks ways to decide if it's worthwhile
with regard to time, effort and possible payback to try
to commercialize the invention.
Henric Rhedin
Anders Haugland, Managing director Bergen
Technology Transfer, Norway
13.30 – 14.15
What you can license and what you can‟t – deals you
shouldn‟t do.
Not every deal (license) is a good deal for the university.
We are more restricted than businesses as a result of our
public mission and the relationship between academic staff
and the university (their employer). Deals that often
backfire ….. on you!
Mark Anderson
14:15 - 15.30
Negotiation tactics: theory and practice
In this session we discuss the essential theory behind
negotiations and some basic tools for planning and carrying
out negotiations in order to make negotiations less daunting
and more effective.
Robert Marshall, negotiation and conflict resolution,
Robert Marshall & Associates, United Kingdom
16.00 – 16.30 COFFEE BREAK 15.30 - 16.00 COFFEE BREAK
16.30 – 17.00
Case study – Kill or not to kill a patent
Case study feedback
17.00 – 18.00
Marketing technology to industry
- finding and communicating with potential licensees.
- the Industry perspective (what industry wants)
In this session we try to identify ways of finding,
marketing to and communicating with potential
licensees.
Dominic De Groote
Joaquim Llorente, director, Zobele Group, Spain
18.30 / 19.00 SOCIAL PROGRAM (dinner)
Negotiation case study
Robert Marshall
16.00 - 17.30
13.30 COURSE ENDS