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Editor’s Note<br />

Look at What Everyone is<br />

Talking About<br />

We all know how it is when the annual issue of the Mutual Fund Service<br />

Guide arrives in the mail or is picked up at the Investment Company<br />

Institute’s general membership meeting in Washington in May.<br />

Everyone scrambles to check out the Rankings, Five-Year Snapshots, Business<br />

Statistics, Services and Company Profiles. After all, that’s what it’s all about—<br />

seeing where your company stands in relation to the others.<br />

Once you’ve digested those figures, however, go back and take a look at the<br />

Industry Commentaries located in each section throughout the MFSG.<br />

Industry pundits weigh in on heavy-hitting issues that are top-of-mind for<br />

mutual fund service providers today. And this year is no exception.<br />

Fund Accounting<br />

• Peter Muldoon of Linedata sees if these funds measure up in “130/30:<br />

The Long and Short of It.”<br />

• SunGard’s Paul zur Nieden writes about the success factors for investment<br />

firms and asset servicers in “The Business Case for ASP.”<br />

Transfer Agent<br />

• Don’t be fooled by the title “When in Rome (or Luxembourg or China)....”<br />

It’s not travel tips Tom McCullough and Stephen Hooley of DST are<br />

handing out.<br />

• Envision Financial’s Tim Kan helps unravel some of the confusion in<br />

“Next Generation Technologies Are Challenging Traditional Thinking.”<br />

• Linda Hoard of PFPC goes behind closed doors to offer her insight with<br />

“Inside the Boardroom: Fund Directors On Their Changing Roles and<br />

Responsibilities.<br />

Custody<br />

• The term “spitzerization” will be revealed in “Under Pressure-The Mutual<br />

Fund Industry Strives to Compete” by Joseph F. Keenan of BNY Mellon<br />

Asset Servicing.<br />

• “Valuation Challenges in Today’s Market” is an informative interview with<br />

JPMorgan’s Peter Donatio.<br />

Shareholder Communications<br />

• Frank Polefrone of Access Data offers a challenge and a solution in<br />

“Meaningful Market Data Drives Financial Intermediary Sales.”<br />

• Harte-Hanks’ Devin Davis gives the scoop on “Enhancing Relationships<br />

with Financial Advisors: A Strategic Approach.”<br />

So you see, it’s not just the numbers that tell the story. MFSG’s Industry<br />

Commentaries are offered as a complement to the statistics.<br />

Think of all you missed by not reading the Mutual Fund Service Guide commentaries<br />

since the guide was first published in 1986.<br />

Who knows? Your byline might appear next year.<br />

Mary Ann Tasoulas<br />

Editor<br />

The 2008 Mutual Fund Service Guide is published annually by SourceMedia, Inc., One State Street,<br />

27 th Floor, New York, NY 10004. Subscription Rates - $150 per copy, Domestic; $200, Foreign.<br />

POSTMASTER: Send address changes to The 2008 Mutual Fund Service Guide/SourceMedia, Inc.,<br />

One State Street, 27 th Floor, New York, NY 10004. Reprints of information and bulk discounts are<br />

available. Copying, photocopying or duplicating the publication without express written permission<br />

of the publisher is prohibited and may constitute copyright infringement subject to liability of up<br />

to $100,000 per infringement. ©2008 The 2008 Mutual Fund Service Guide and SourceMedia, Inc.All<br />

rights reserved. Subscribers who would like multiple copies of The 2008 Mutual Fund Service Guide,<br />

photocopy permission, back issues and bulk distribution needs should call Denise Petratos at<br />

212.803.6557 or e-mail denise.petratos@sourcemedia.com.<br />

The2008<br />

Mutual Fund<br />

Service Guide<br />

One State Street, 27 th Floor<br />

New York, NY 10004<br />

Phone: 212-803-8200 Fax: 212-292-5216<br />

www.sourcemedia.com<br />

Editor<br />

Mary Ann Tasoulas – matterseditorial@aol.com<br />

201-941-2045<br />

National Account Manager<br />

Louis Fugazy – louis.fugazy@sourcemedia.com<br />

212-803-8773<br />

Publisher<br />

Adam Reinebach – adam.reinebach@sourcemedia.com<br />

Subscription Inquiries<br />

Jessica Silveira<br />

jessica.silveira@sourcemedia.com<br />

212-803-8761<br />

Director, Reprints/Web Rights<br />

Denise Petratos<br />

denise.petratos@sourcemedia.com<br />

212-803-6557<br />

<strong>Executive</strong> Director of Creative Services<br />

Sharon Pollack – sharon.pollack@sourcemedia.com<br />

Group Production Director<br />

Elina Shnayder – elina.shnayder@sourcemedia.com<br />

Production Director, Manufacturing<br />

Deborah Kim – deborah.kim@sourcemedia.com<br />

Associate Production Manager<br />

Naphtali David – naphtali.david@sourcemedia.com<br />

Marketing Manager<br />

Robert Han – robert.han@sourcemedia.com<br />

212-803-6551<br />

Customer Service<br />

custserv@sourcemedia.com<br />

800-221-1809<br />

SourceMedia, Inc.<br />

James M. Malkin Chairman & CEO<br />

William Johnston Chief Financial Officer<br />

Jeff Scott President, Banking Group<br />

Hugh Jones President, Accuity<br />

Richard Antoneck Vice President, Finance<br />

Steve Andreazza Vice President,<br />

Inside Sales & Customer Service<br />

Celie Baussan Senior Vice President, Operations<br />

Anne O'Brien <strong>Executive</strong> Vice President,<br />

Marketing & Strategic Planning<br />

Ying Wong Senior Director, Human Resources

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