worldwide in spirits - Herman Jansen Corporate

S P I R I T S
E T H E R
WOR L D W I D E
I N S P I R I T S
WO R L DW I D E I N S PI R I T S
S I N C E 1 7 7 7
T O G E T H E R
WO R L DW I D E I N S PI R I T S
S I N C E 1 7 7 7

Once upOn a time
in Schiedam, hOlland
the Origin Of a glObal player in SpiritS
FA M I LY B U S I N E S S
It was in 1777 that Pieter Jansen opened his own gin distillery in Schiedam.
Very soon he had conquered the entire country with his quality product.
The foundation for a flourishing family business was laid.
I N V E N T I V E N E S S
S u c c e s s i v e g e n e r a t i o n s o f t h e J a n s e n f a m i l y s e e m e d t o p o s s e s s t h e b u s i n e s s
i n v e n t i v e n e s s t h a t w a s r e q u i r e d . P i e t e r ’s g r e a t - g r a n d s o n H e r m a n , f o r e x a m p l e , s e t
u p h i s o w n g l a s s f a c t o r y a f t e r d i s c o v e r i n g t h a t h i s g l a s s s u p p l i e r w a s c h a r g i n g t h e
c o m p e t i t i o n c o n s i d e r a b l y l o w e r p r i c e s . W i t h a s e n s e o f i r o n y h e n a m e d h i s f a c t o r y
U T O , f o r U i t T e g e n w e e r O p g e r i c h t ( F o u n d e d i n R e s i s t a n c e ) .
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4
A L L I A N C E S
The nineteen fifties saw the establishment of a subsidiary in Glasgow, namely Dew Hill
Blending Company. Today this company still supervises the maturing of young Scottish
malts and grain whiskies, from which Mansion House and Glen Classic are blended. Back
in the Netherlands, the company entered into strategic alliances with K. Plantinga & Zoon
in Bolsward and F.J. Sonnema in Dokkum.
U N I T Y
In 1972 the name UTO resurfaced when Herman Jansen BV merged with the distillers
Vlek & Co. Also a family business, Vlek & Co. placed a similar emphasis on traditional
methods and quality. With an enormous distribution network on the domestic market,
its foreign network was, however, less highly developed. The situation was exactly
the reverse for Herman Jansen. Thus the merger was a natural one in every respect.
The new enterprise was given the name UTO Nederland BV. In view of
the unity of purpose at work, the letters now stood for U naniem T ot
O vereenstemming (United in Agreement).
At the beginning of 2001, most bottling in the Netherlands was
transferred to AVANDIS, a joint venture in which UTO has
a participating interest. This enterprise is now responsible for
the entire logistics of the operation, from the purchasing of the
basic raw ingredients and packaging materials to the filling of
bottles. One benefit of this expansion is increased efficiency.

D E V E L O P M E N T
HIgHlIgHTS
T h e n e x t m i l e s t o n e i n t h e c o m p a n y ’s h i s t o r y w a s t h e a c q u i s i t i o n o f s a l e s r i g h t s t o
t h e b r a n d G o r t e r, a p r e s t i g i o u s n a m e i n t h e N e t h e r l a n d s . T h a t w a s i n 1 9 8 3 . T h e f u l l
t a k e o v e r o f G o r t e r B V f o l l o w e d f o u r y e a r s l a t e r. S h o r t l y a f t e r w a r d s , t h e d e v e l o p m e n t
o f t h e c o m p a n y, w h i c h h a d s t a r t e d t w o c e n t u r i e s e a r l i e r, b e c a m e e v e n m o r e r a p i d .
T h e i m p r o v e m e n t s i n c o m m u n i c a t i o n a n d t r a v e l , m a d e n e w m a r k e t s a p p e a r o n t h e
h o r i z o n . U T O e n t e r e d i n t o p a r t n e r s h i p s i n a n i n c r e a s i n g n u m b e r o f c o u n t r i e s , f r o m
R o m a n i a t o G r e e c e a n d f r o m t h e U n i t e d S t a t e s t o t h e F a r E a s t .
18th century
Founding of distillery Herman Jansen in Schiedam, Holland (1777).
19th century
Founding of distillery Vlek & Co (1860).
20th century
Joining of Herman Jansen with K. Plantinga & Son (1963),
merger of Herman Jansen and Vlek & Co into UTO Nederland BV
(1972), acquisition of gorter sales rights (1983), opening distillery
De Tweelingh (1987), growing number of international co-operations
(1990s), all shares in hands of the Jansen family (1997).
21st century
Vlek and Plantinga brands sold (2004), UTO Asia (2005) and
UTO USA (2006) founded.
W O R L D PA R T N E R
Now, at the outset of the 21st century, UTO has established itself as world partner in the
development, marketing and sales of liquors. Added to that, every one of its partners has
the most advanced production facilities in existence at its disposal. With a wide assortment
of brand names, UTO is able meet the exact demands of every market. Which is an ideal
foundation for solid co-operation, both nationally and internationally.
UTO’S COre VAlUeS
• Heritage
• Craftmanship
• Commitment
• long lasting relationships
• Quality products
• Consumer’s needs
• Innovation
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6
Winning cardS in termS Of bOth
fOrm and SubStance
We gO the extra Step
A S S O R T M E N T
F o r y e a r s , U T O ’s w i d e a s s o r t m e n t h a s b e e n o n e o f i t s m a j o r
w i n n i n g c a r d s . I t s p r o d u c t r a n g e v a r i e s f r o m h o m e - g r o w n
s p e c i a l i t i e s s u c h a s D u t c h g i n ( ‘ j e n e v e r ’ ) , F r i s i a n g i n b i t t e r s
( ‘ b e e r e n b u r g ’ ) a n d D u t c h b r a n d y ( ‘ v i e u x ’ ) t o i n t e r n a t i o n a l l y
o r i e n t a t e d b e v e r a g e s s u c h a s w h i s k y, c o g n a c , r u m a n d v o d k a .
S i n c e t h e w o r l d i s c o n s t a n t l y c h a n g i n g a n d t a s t e s a l t e r, i t i s
o n l y l o g i c a l t h a t U T O ’s p o r t f o l i o i s a d y n a m i c o n e . R e s p o n d i n g
t o c u r r e n t d e m a n d s i s c r u c i a l . C o n s u l t a t i o n a n d a g r e e m e n t a l s o
t a k e s p l a c e w i t h i n t e r n a t i o n a l t r a d e p a r t n e r s r e g a r d i n g s o c i a l
d e m a n d s a n d d e v e l o p m e n t s . P r e f e r e n c e a n d c o n s u m p t i o n
p a t t e r n s d i f f e r f r o m c o u n t r y t o c o u n t r y, w i t h a s m a n y t a s t e s a s
t h e r e a r e p e o p l e . T h i s p o i n t s u p t h e n e e d o f b e i n g a t h o m e i n
e v e r y m a r k e t .

D E S I G N
F o r U T O , q u a l i t y i s t h e f o u n d a t i o n o f e v e r y p r o d u c t . A n
a d d i t i o n a l a n d i n c r e a s i n g l y i m p o r t a n t f a c t o r i s f o r m , o r
r a t h e r d e s i g n . M o d e r n c o n s u m e r s a r e h i g h l y s e n s i t i v e
t o p r e s e n t a t i o n . A g r e a t d e a l o f a t t e n t i o n i s s p e n t o n
p a c k a g i n g , f r o m t h e c h o i c e o f m a t e r i a l s t o t h e l a b e l .
PA R T N E R S H I P
However much UTO believes in the quality of its products,
it realizes equally that others are always needed to bring
about growth. Thus it devotes a good deal of time and
energy to the aspect of co-operation, to agents, importers,
local distillers and liquor outlets, wherever they happen to
be. These partnerships are founded on mutual trust and
respect with a view to a productive and sustainable future
for all parties involved.
A worldwide network of agents, importers and local partners
see to it that UTO,s products are sold in dozens of countries.
C O N C E N T R AT E S
Patterns of consumption change rapidly and in many ways. In order to ensure the best
possible response to these changes, UTO also supplies concentrates for the production
of various international beverages, such as whisky and vodka. These ‘semi-finished’
products are processed locally under license from and the supervision of UTO, so that
any quality product required can be produced and bottled
in any country anywhere.
L O V E
B y r e s p o n d i n g f l e x i b l y t o t h e d i v e r s e d e m a n d s o f t h e
v a r i o u s m a r k e t s , U T O h a s e s t a b l i s h e d i t s e l f a s a w o r l d
p l a y e r. W h a t i s m o r e , i t h a s c o n s i s t e n t l y a p p l i e d t h e
m o s t a d v a n c e d m e t h o d s a n d e q u i p m e n t w i t h r e g a r d
t o e v e r y p o s s i b l e a s p e c t , i n c l u d i n g r e s e a r c h a n d
d e v e l o p m e n t , p r o d u c t i o n , b o t t l i n g , d i s t r i b u t i o n a n d
m a r k e t i n g . I t s l o v e o f t h e c r a f t a n d t h e p r o d u c t i t s e l f ,
h o w e v e r, h a v e i n n o w a y d i m i n i s h e d s i n c e t h e f i r s t
s t e p s w e r e t a k e n i n 1 7 7 7 . T h i s l o v e i s c l e a r l y t o b e
s e e n , f o r e x a m p l e i n t h e N o t a r i s J e n e v e r s p e c i a l i t i e s
f r o m t h e D e Tw e e l i n g h d i s t i l l e r y.
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StrOng pOSitiOn
On the dutch market
frOm the traditiOnal tO the innOvative
M A R K E T L E A D E R S
Marketing an unusually wide range of brands, UTO has acquired a strong
position for itself on the Dutch liquor market. This applies in particular to
typically Dutch products such as Dutch gin (‘jenever’), Frisian gin bitters
(‘beerenburg’) and Dutch brandy (‘vieux’). Sonnema Berenburg and Jachtbitter
are absolute market leaders. Mention should also be made here of its
various Notaris jenever specialties, held in high regard by connoisseurs.
TA S T E
Over the course of time, Dutch consumer tastes have undergone a process of change.
The available palette of beverages has thus acquired a considerable number of new
colours and shades. International liquors such as whisky, vodka and cognac enjoy more
prestige than ever. Here again UTO has responded well to increased demand, for example
with Joseph Guy Cognac, which heads the Dutch market. Add to that Café Marakesh Coffee
Liqueur, Delaforce Port, Mansion House Whisky and Gorter Jamaica Rum. The most recent
example of UTO’s market consiousness is Sonnema VodkaHerb, specifically developed for
the international market, which perfectly responds to the ever changing taste experience
as well as the consumer’s desire to be suprised.

In the Netherlands, UTO supplies to independent liquor stores as well as chain
stores and, in the case of beverages with low-alcohol content, supermarkets. And
of course UTO also focuses on out-of-home consumption, the on-trade industry
being both a major avenue of sales and the cradle of many a trend.
C O N S U M P T I O N
T h e m a n n e r o f c o n s u m p t i o n i t s e l f i s a l s o s u b j e c t t o c h a n g e . C o c k t a i l s , f o r i n s t a n c e ,
h a v e s u r g e d i n p o p u l a r i t y, a d e v e l o p m e n t t o w h i c h U T O h a s r e a c t e d b y i n v e n t i n g n e w
r e c i p e s a n d l o n g d r i n k s , s o m e t i m e s i n c o l l a b o r a t i o n w i t h p r o f e s s i o n a l b a r t e n d e r s .
I n a d d i t i o n , a t t e n t i o n i s b e i n g p a i d t o m o r e c u l i n a r y a p p l i c a t i o n s s u c h a s t h e u s e o f
l i q u o r s i n t o s a u c e s a n d d e s s e r t s .
F L E X I B I L I T Y
I n t e n s i v e s u p p o r t i s g i v e n t o b r a n d s b y m e a n s o f m a s s m e d i a
c a m p a i g n s , s a l e s p r o m o t i o n s , s p o n s o r i n g , o n - t r a d e p r o m o t i o n s
and trade fairs. Here, flexibility and tailor-made solutions are
the key concepts. UTO is always pleased to think along with its
clients, to achieve the best possible, customised communication.
T h i s m i g h t v a r y f r o m s h e l f p r e s e n t a t i o n t o c o n s u m e r p r o m o t i o n s
a n d i n c e n t i v e a c t i v i t i e s .
P R O D U C T D E V E L O P M E N T
U T O d e m o n s t r a t e s a m a r k e t - o r i e n t a t e d a p p r o a c h w i t h a t t e n t i o n
g i v e n t o p r o d u c t d e v e l o p m e n t i n t e r m s o f b o t h p r e p a r a t i o n
m e t h o d s a n d p a c k a g i n g .
9

1 0
Where a
Small cOuntry can be great
at hOme in any market, anyWhere
C U S T O M M A D E
U T O e x p o r t s b o t h r e a d y - m a d e p r o d u c t s a n d c o n c e n t r a t e s a l l o v e r t h e w o r l d . I n
d o i n g s o t h e l o c a l s i t u a t i o n a n d i t s r e q u i r e m e n t s a l w a y s c o m e f i r s t : a c u s t o m m a d e
a p p r o a c h . T h i s b e g i n s w i t h t h e s a l e o f c o n c e n t r a t e s ( s e m i - f i n i s h e d , i n b u l k ) , a n d
a l s o i n v o l v e s o f f e r i n g m a r k e t s u p p o r t , p r o v i d i n g t e c h n i c a l e x p e r t i s e , p u r c h a s i n g
a s s i s t a n c e , h a r d w a r e s u p p l i e s , a n d t h e i n i t i a t i o n a n d s u p e r v i s i o n o f R & D p r o j e c t s .

L O N G T E R M
I n o r d e r t o b u i l d u p m a r k e t s a n d b r a n d s o n t h e l o c a l l e v e l ,
U T O a l w a y s a i m s t o e s t a b l i s h l o n g - t e r m p a r t n e r s h i p s w i t h
p r o d u c e r s a n d d i s t r i b u t o r s . D e p e n d i n g o n l o c a l m a r k e t
c o n d i t i o n s , b r a n d s a r e s u p p o r t e d i n v a r i o u s w a y s . U T O
h a s f a c t o r i e s t h a t b o t t l e U T O ’ s b r a n d s a n d p r o d u c t s u n d e r
s u p e r v i s i o n i n a n u m b e r o f d i f f e r e n t c o u n t r i e s . T h e h i g h e s t
q u a l i t y r e q u i r e m e n t s a r e o b s e r v e d h e r e .
UTO is active in over fifty countries,
distributed over every continent.
S U P P O R T
U T O p a r t n e r s a l s o r e c e i v e s u p p o r t w i t h r e g a r d t o
l o g i s t i c s , s a l e s , m a r k e t i n g a n d f i n a n c i n g . T h e c o a c h i n g
o f e m p l o y e e s i n r e l e v a n t d i s c i p l i n e s i s a n i m p o r t a n t
a c t i v i t y, c o n t r i b u t i n g t o t h e c o n t i n u i t y o f g e n e r a l q u a l i t y
c o n c e p t s a m o n g a l l c o n c e r n e d . A n o t h e r k e y i s s u e i s t h e
s u p p o r t g i v e n i n d e c i d i n g , f o r e x a m p l e , o n t h e f o r m o f
p r o m o t i o n a l a c t i v i t i e s u n d e r t a k e n . To g e t h e r w i t h l o c a l
p a r t n e r s , c o n s u m e r s a r e i n f o r m e d a b o u t p r o d u c t s , w h e t h e r
n e w o r n o t , a n d g i v e n s u g g e s t i o n s o n a p p l i c a t i o n s a n d
o c c a s i o n s f o r c o n s u m p t i o n .
E X P E R I E N C E
I n e v e r y t h i n g U T O u n d e r t a k e s , t h e c o n s u m e r i s t h e f o c u s .
U n d e r s t a n d i n g n e e d s a n d e x p e c t a t i o n s , w h e r e v e r t h e
c o n s u m e r h a p p e n s t o b e , i s t h e k e y t o U T O ’s s u c c e s s i n t h e
w o r l d ’s v a r i o u s m a r k e t s . U T O ’s e x p e r i e n c e a n d e x p e r t i s e ,
b u i l t u p o v e r m a n y y e a r s , i n d e a l i n g w i t h d i v e r s e m a r k e t s
a n d c u l t u r e s , r e s u l t s i n a n u n u s u a l l y e f f i c i e n t a n d e f f e c t i v e
r e s p o n s e t o l o c a l c o n d i t i o n s .
1 1

1 2
U P - T O - D AT E
R e g u l a r s c r e e n i n g o f l o c a l m a r k e t s m e a n s t h a t U T O k e e p s i t s
expertise fresh and up-to-date. It continually examines opportunities
f o r n e w o r e x i s t i n g p r o d u c t s . D e t a i l e d a n a l y s e s p r o v i d e a n
i n d i s p e n s a b l e b a s i s f o r m a r k e t i n g t h e r i g h t p r o d u c t s a n d b r a n d s .
U T O h a s g o o d r e a s o n t o c o n s i d e r i t s e l f a s p e c i a l i s t i n s u c c e s s f u l
i n t e r n a t i o n a l t r a d e l i n k s .

N E T W O R K
T h o r o u g h s u p p o r t p r o v i d e d t o U T O ’s w o r l d w i d e n e t w o r k o f d i s t r i b u t o r s a n d p r o d u c e r s
i s a f e a t u r e o f i t s a p p r o a c h . U T O c a n b e c a l l e d t o h e l p w i t h a n y t h i n g i n t h e f i e l d s o f
i m p o r t , p r o d u c t i o n a n d d i s t r i b u t i o n . I t s m e t h o d s c a n d i f f e r w i d e l y f r o m c o u n t r y t o
c o u n t r y. G i v e n a n a p p r o a c h w h e r e b y f u l l a c c o u n t i s t a k e n o f e v e r y p o s s i b l e d e m a n d
a n d p o s s i b i l i t y, e a c h a n d e v e r y p a r t n e r r e c e i v e s t h e s u p p o r t h e n e e d s .
In order to cater to as many target groups as possible,
UTO has a broad portfolio of products, from Sonnema
Berenburg, Sonnema VodkaHerb, Mansion House Whisky,
Notaris Jenever and estaro rum to Pixie gin, Herman
Jansen liqueurs and Sobolskaya Vodka.
C O L L A B O R AT I O N
Va r i o u s f o r m s o f c o l l a b o r a t i o n a r e p o s s i b l e f o r l o c a l p r o d u c t i o n , i n c l u d i n g a j o i n t
v e n t u r e w i t h s h a r e s i n t h e l o c a l c o m p a n y, a r o y a l t y p a r t n e r s h i p i n w h i c h t h e l o c a l
c o m p a n y p r o d u c e s u n d e r a l i c e n c e f r o m U T O , a p a r t i c i p a t i n g i n t e r e s t i n t h e l o c a l
e n t e r p r i s e , a n d m a n y o t h e r s b e s i d e s . W h a t e v e r t h e f o r m , t h e h i g h e s t d e m a n d s o f
p r o d u c t i o n , q u a l i t y a n d s a f e t y a l w a y s a p p l y. O n l y i n t h i s w a y c a n t h e w o r k b e g u n
i n 1 7 7 7 c o n t i n u e t o b e d o n e s u c c e s s f u l l y.
1 3

1 4
have
a taSte Of hiStOry
let’S get tOgether in Schiedam Or bOlSWard
C O N D U C T E D T O U R O F D E T W E E L I N G H D I S T I L L E R Y
T h i s b r o c h u r e p a i n t s a n i n i t i a l i m p r e s s i o n o f w h a t U T O N e d e r l a n d B V h a s t o o f f e r.
A m u c h b e t t e r o p t i o n i s t o f i n d t h i s o u t f o r y o u r s e l f , i n t h e c i t y w h e r e i t a l l b e g a n .
We w o u l d b e o n l y t o o h a p p y t o w e l c o m e y o u t o D e Tw e e l i n g h D i s t i l l e r y o n y o u r
n e x t v i s i t t o t h e N e t h e r l a n d s . T h i s i s w h e r e U T O ’s N o t a r i s J e n e v e r s p e c i a l i t i e s a r e
d i s t i l l e d a c c o r d i n g t o t r a d i t i o n a l m e t h o d s . H e r e y o u h a v e t h e o p p o r t u n i t y t o t a s t e
m o r e t h a n j u s t t h e h i s t o r y i n v o l v e d . I t w o u l d b e o u r p l e a s u r e t o s h o w y o u t h e
d i s t i l l e r y, t h e b o t t l i n g p l a n t a n d o f c o u r s e t h e m u s e u m .
B r a n d e r i j D e Tw e e l i n g h
N o o r d v e s t 9 3 - 9 5
3 1 1 1 P G S c h i e d a m
T + 3 1 1 0 4 0 9 1 0 0 7
P R E S E N TAT I O N AT S O N N E M A D I S T I L L E R Y
You are also welcome to visit Bolsward in Friesland. This is where
the world-famous herbal bitters Sonnema Berenburg are made.
After a trip through Friesland’s magnificent countryside, one can
safely say that nothing tastes as good as a Sonnema Berenburg.
There’s a warm welcome awaiting you in Sonnema’s own brown
café. Following a tour and presentation, you will have more than
just an idea of what makes Sonnema so special.
S o n n e m a B V
S t o o m b o o t k a d e 1 2
8 7 0 1 K A B o l s w a r d
T + 3 1 5 1 5 5 7 2 9 4 9
You are very welcome to visit our
distillery! Please make an appointment
beforehand and we will make sure
your visit will be an enjoyable one.

UTO Nederland BV P.O. Box 14 3100 AA Schiedam The Netherlands Tel +31 10 409 10 00 Fax +31 10 409 10 01 Email customer.care@uto.nl