man directory final.pdf - Botswana Export Development and ...

EXPORt EntERPRISE DEVELOPMEnt DEPARtMEnt
The Export Enterprise Development Department is mandated mainly with the task of identifying market outlets for manufactured
products, with a major strategic focus on seeking and promoting products that are suitable to enter the export market. This is
done through identifying and researching new markets to facilitate targeted export promotion aimed at selected buyers. It also
investigates opportunities in markets that have trade agreements with Botswana, so as to maximize benefits.
Services of the Export Enterprise Development Department
• Participating in regional and international trade exhibitions.
• Timely and efficient services to overseas buyers in vendor identification, drawing itineraries, fixing appointments and
other support services.
• Assisting Botswana companies in product development and adaptation to meet buyers’ requirements.
• Organizing Buyer-Seller meetings with a view to bringing buyers and sellers together.
• Organizing seminars/conferences/workshops on trade-related subjects.
• Developing local manufacturers reach export readiness standards.
• Conducting market surveys on regional and international markets in collaboration with the Research Department.
• Dissemination of packaged export promotion, information to local manufacturers.
• Organizing Botswana’s premiere business to business exhibition trading as Global Expo Botswana.
Export Development Programme (EDP)
The Export Development Programme (EDP) aims at diversifying and growing the country’s exports by training companies to
be export ready. It also targets sectors identified in the National Export Strategy. The approach also aims at ensuring that
companies with potential but falling outside the scope of the sectors that have been identified are not overlooked during
selection. The training endeavors to develop selected companies to gain hands-on practical experience in various aspects
of production to help improve product design, quality and productivity. Companies are also educated on the techniques of
developing market-driven products whilst incorporating a robust Export Marketing Plan within their Business models. All
selected companies are visited to conduct needs analysis or assessment, which aims at identifying each company’s Training
and Technical needs requirements (for example, product improvement, production, quality/standards control, export marketing
and market entry.)
The programme assists and encourages companies to achieve a widespread understanding of export marketing plans,
productivity improvement in the factories, product design including product diversity, patenting, branding and business
management systems.
Three key objectives of this program are:
i. to keep companies that are new exporters active in foreign markets (consolidation of gains and growth on one market)
ii. promote market diversification of companies that have gone beyond the stage of new exports on already penetrated
territories and
iii. Increase the number of new exporting companies and new exportable products.
Export Promotion Interventions
Missions and trade Fairs
• To promote Botswana products in foreign markets
• To expose Botswana manufacturers in foreign markets
• To penetrate new markets
• To expand market share share regionally and internationally
These are practical activities BEDIA carries out in foreign countries alongside Botswana manufacturers. Objectively these
foreign promotion interventions are carried out to:
• Increase the number of Botswana companies that export by heightening the export awareness of potential exporters, training
and guiding them to make their first export sale(s).
• Increase export sales by Botswana companies that have the potential to export or are already exporting by intensifying
their awareness, training and guiding them to consolidate their presence in foreign markets and assisting them to become
diversified exporters.