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SKINCARE PROMOTION
12
SKINCARE PROMOTION
THE ART OF BEING SMART
How to choose the perfect
moisturiser for your skin.
New generation skincare is smart,
well-tested and researched, aimed at
improving your skin concerns through
using the right active ingredients. Looking like
a glazed donut before bed is the new skincare
‘must-do’ with the idea of applying active
ingredients on your skin at night letting them
seep into your pores overnight leaving you
glowing in the morning when you rise. Which is
true – but you can get this by using one or even
two products instead of your entire skincare
vanity. It’s time to practice smart skincare.
A moisturiser by definition is used on
the skin to prevent dryness. Then – how do you
filter through the million different moisturisers
on the market and choose the best one for your
skin? The answer is simple – know your skin
type and skin concerns. Once you know this,
its as easy as hop skip and jump right onto the
perfect formulation of moisturiser for you!
*
There are two active ingredients you need in your moisturiser – Ceramide
and Raspberry Extract. Here’s the tea on these two smart ingredients:
Raspberry Extract – yes you heard right! Extract from
the raspberry plant has been studied and shown to promote
skin hydration and cell protection as well as provide antioxidant
protection when used in skincare. The red extract
from the raspberry plant prevents cells from losing excessive
water, therefore providing anti-ageing properties and dryness
prevention. It can also alleviate direct photodamage to the
skin caused by UVB exposure in turn also protecting against
inflammatory responses. Another skincare fundamental that is
lightweight, moisturising, suitable for skin types and can be used
day or night. Apply before your SPF and after your serums.
Shop the 1% Raspberry Extract moisturiser at
fundamentals-skincare.co.za
Ceramides are a class of fatty acids called lipids. They're naturally found
in skin cells and make up about 40 to 50 percent of the outer layer of
your skin (epidermis). Ceramides are important for retaining your skin's
moisture and preventing the entry of germs into your body. Ceramides are
produced naturally by the body in the sebaceous glands but sometimes our
body can run short of them – especially as we age. Therefore, we need this
ingredient in our creams and moisturisers to help pick us up where needed.
It’s a skincare fundamental and suitable for all skin types. Shop the Ultra
Hydrating 1% Ceramide Cream at fundamentals-skincare.co.za
A ceramide cream can be used in the morning but is recommended
for night use after your serums as a last step in your skincare routine.
Remember to cleanse, tone and apply those serums before moisturising.
“ Smart skincare is vegan, fragrance-free, cruelty-free, cosmeceutical grade and a fraction of the
price with absolutely no compromise on formulation and ingredient quality. Skincare is for everyone
and should be inclusive. The trick to effective skincare is knowing what type of skin you have and
then using the correct products, with the correct ingredients and formulations to accurately treat your
skin concerns that is also friendly to your specific skin type. When visiting the Fundamentals Skincare
website you will have access to a skincare questionnaire that helps you figure out your skin type and
further help is available through the Free consultation booking form. Its all about giving your skin the
essentials it needs for good health ”
-Tumi Lehutso at Fundamentals Skincare -
Motherly Love issue 2
fundamentals-skincare.co.za
fundamentalsskin
fundamentals_skincare