Best Explainer Video Company

Explainer Videos
An
Introduction

Table of contents
Explainer Videos: An Introduction..................................... 01
The growing market of explainer videos........................ 04
Explainer Videos: A Powerful Marketing Tool............... 06
How explainer videos help in promotion?...................... 08
How explainer videos help in marketing?...................... 10
How explainer videos help in branding?......................... 17
Why do you need explainer videos for.............................20
your business?
How are animated explainer videos made?................... 22
What are the different types of animation..................... 32
videos you can opt for?
Conclusion.................................................................................. 36
www.motiongility.com

Explainer videos are short animated videos used by
businesses and marketers to tell their brand story in a
creative way. Despite being short, explainer videos can
hook your potential prospects and help them understand
your brand, before converting them. They are majorly
a couple of minutes long and have a great potential
to breakdown or sell the idea of your business/product/-
service.
Click here to watch how an Explainer Video can help you >>
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The growing
mArKet of
Explainer Videos
www.motiongility.com

With video marketing on the boom, explainer videos
have surely secured their place as one of the powerful
tools in the marketing toolbox. While an explainer video
gives you a good rundown of any product or business, it
involves the audience via its storytelling game.
By the time marketers got used to the term ‘explainer
videos’, the audience was already learning from the
concept of explainer videos. Slowly and steadily, explainer
videos turned into a darling for search engines.
When a business or a brand explains a bunch of complicated
issues via simple graphics, effects, story, and creativity,
it leaves an impact. This is exactly how the
market absorbed explainer videos and turned it into
one of the best marketing tools of the digital world.
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Explainer Videos
A PowerfuL
MArKeting
TooL
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Business marketing in the most fruitful format and of
great importance these days. Promoting your business
or product through visual presentations is not just appealing
but effective too. Going by the facts, more than
50% of the audience is likely to opt for a product or service
online watching its explainer video.This means that
explainer videos grab you more sales in a lesser span of
time. Add up a relevant video to your sales pitch and you
have a great chance to convert potential customers into
loyal ones for the rest of the brand journey.
Explainer videos have grown so powerful that once they
hit the right chords of the audience, they grab a lot of
attention and sales. The need for increased sale never
goes out of trend for any brand or business. And with
that established in the minds of marketers, they have a
clear admiration towards explainer videos.
www.motiongility.com

how
Explainer Videos
heLp in
promotion?
www.motiongility.com

No wonder if you run a small or large business, video
marketing is something that is very hassle-free and consumer-friendly.
Going by the proven facts and figures,
explainer videos help a business greatly in marketing.
Let’s see why:
1. They help you have a closer look at the audience.
When you use an explainer video for the promotion of
your product or business, you know that they establish a
bond that brings the audience close to the brand. Explainer
videos portray characters that represent the audience,
hence the audience is able to feel the connection.
As per the human psychology, anything that establishes
an emotional connect with humans leaves an everlasting
impression on them.
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2. They build recall value for the brand.
More than 90 percent of the people who have watched
the videos for your brand, will always associate your
brand or product with that particular emotion. They
form a perception of your product, which can turn out to
be a plus point for the sales. It is very important for the
audience to understand the personality of your brand.
Until and unless you will not stand out from the rest of
the competitors, you will not be able to leave an impact
as a brand.
Thus, if you don’t have an explainer video for your product,
you are missing out on a great promotion tool.
www.motiongility.com

3. They are short and crisp.
Business explainer videos have gained their popularity
for a lot of reasons, but what makes them a keeper is the
fact that they convey maximum information in such a
short span of time. When the audience perceives such
complex information in the easiest way possible, they
start giving your brand a preference, eventually turning
into potential customers. After all, these short videos hit
the right strings in the aptest way.
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4. Explainer videos are creative.
Who doesn’t like to be creative? Rather, the question is,
who doesn’t like to have access to creative things? Business
explainer videos are a blend of creativity, storytelling,
graphics, and illustration. Top that up with the vision
of your brand, and you’ll have an excellent video for promotions.
www.motiongility.com

5. They are the bearer of your online visibility.
An explainer video acts as a great resource for your SEO
fuelling. Numerous marketers have gained Google presence
because of explainer videos. Going by the facts, it
has been stated that these videos trigger website’s average
visit time up to 2 minutes. This means that your
website will rank better in Google, thus simplifying your
visibility.
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how
Explainer Videos
heLp in
mArKeting?
www.motiongility.com

It has been proven that the audience pays close attention
to the information that has visuals. Whereas, when
they read a text, they remember only 10 percent of it. In
fact, the audience will spend more time on your website
if you have informative, entertaining and simple videos
around your brand.
As a marketer,when you go out to market your brand or
product, it is this creativity that will grab eyeballs and
clients for you. Business explainer videos are crafted
with such crisp storytelling and animation, that it leaves
a mesmerizing effect on the viewers, drawing their attention
towards you.
www.motiongility.com

The latest video trends have proved that businesses
must have explainer videos to grab the audience from
platforms like Vimeo and YouTube. They deliver increased
effectiveness and supplement the vision of your
brand and product in a subtle way.These days, subtle integration
of brands is quiet in. And explainer videos are
the heroes who do that quiet subtly. More than 60 percent
businessmen have claimed to have greater ROI on
explainer videos than plain content.
When you go to market your product, the short span of
time might not be sufficient for your presentation.
W hereas, a business explainer video can just do wonders
in barely a couple of minutes. Aren’t these reasons
enough to implement videos in your strategy?
“Dropbox managed to acquire
10 million new customers
who bought in the
additional revenue of
$48,000,000 because the
video increased their conversion
rates by 25%.
Today, Dropbox keeps on
updating their explainer
videos on an annual basis,
a process that has grown
their customer base to
100 million as of 2017.”
www.motiongility.com

how
Explainer Videos
heLp in
BrAnding?
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Never thought animation can build your brand? Well,
let’s just say that animation videos bring your brand to
life. Building a brand is quite a task, but no one said that
it is going to be easy. While you are building your brand,
you need to work on your USP. it is very important to
have that one unique factor that will make an outstanding
impact on your clients, customers, and competitors.
Though finding new ways can be daunting, why not opt
for animated videos? Actually, why animation? Let’s see:
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1. These videos bring the brand to life:
This means that when a buyer is opting for your
brand he is able to connect to the feel of your brand.
How? You create a buyer person via your animated
video and the buyer relates to the similarity. It is
human psychology, blended well with creativity
and your brand. Everyone likes to have things personalized,
and explainer videos give out that feel.
2. These videos define you:
These animated explainer videos are so flexible that
they simplify the concept of your business for the
clients and customers. No wonder what tonality
your company follows, it can be easily portrayed
through the youthful vibe that these videos carry.
3. They tell a story:
Animated business explainer videos tell a story. And
who will not like to hear/watch a story? Since childhood,
humans are drawn towards the idea of listening
to watching or listening to a story unfold. Your
video will help them understand through a story of
how your brand or product can make their life
better. It will create the need for your product. Thus,
animated videos are proven to work wonders for
your business and branding campaigns.
www.motiongility.com

Why do you need
Explainer Videos
for your BuSineSS?
www.motiongility.com

Increase
Conversion
Rates
1 2
Clarify The
Objective Of
Your Product
Generate
Increase
d
Interest
3 4
Rank Better
In Google
Search
5
Increase Web
6
Traffic
Help Your
Audience Retain
Information
7
Liven Up Y
8
our Pitch
Grab Audience
Attention
9
Easily
10
Shareable
Showcase Your
Personality
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How Are
AnimAted
Explainer Videos
mAde?
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Before you opt for an explainer video, here’s what you
need to know about the process.
Explainer video
Requirement
Gathering
Script
Writing
Storyboarding
Illustration Voice Over Animation
Sound Effects
Delivery
www.motiongility.com

Explainer video
Requirement Gathering:
To craft a corporate explainer video, the company first
gathers all the documents and requirements as provided
by the client. They must take into consideration every
document or piece of information that is required for a
crisp explanatory video.
www.motiongility.com

Script Writing:
While making an explainer video, the company seeks
the services of professional scriptwriters for the explanatory
videos. You’d have concerns regarding the length
of the script, and hence, before beginning, most companies
seek for your advice regarding the length of the
video. If the length of your explanatory video is 60 seconds,
the writer would write a script containing 150
words approximately. Longer product explainer videos
and their scripts are scaled accordingly.
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Storyboarding:
The storyboarding artist lists down all the key points
that would tell your brand story in the aptest manner
and sequence. To achieve the best-animated explainer
videos, the storyboard is tailored to perfection, according
to you and your business. The explainer animation
will be clear to you once our artist presents a clear picture
in the form of a storyboard to you.
www.motiongility.com

Illustration:
Blending the storyboard and your inputs, the artist will
draw out a perfect look for your explainer video. This
way you get an actual feel of how your final video will
turn out to be.
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Voice Over:
Once the script is finalized, a professional voice-over
artist will use his/her talent to sound the best effective
during the video.
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Animation:
Once you approve of the illustrations, the expert animators
animate for you in the best possible way.
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Sound Effects:
Then the sound is added that acts like a pinch of magic
by topping the video with some effective sound effects.
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Delivery:
Your video is done well, packed and ready to be
delivered to you.
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WhAt Are the
Different typeS
of animation
videos you cAn
opt for?
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In case you are wondering what should you pick up, well
here are the options available.
-2D CHARACTER ANIMATION
-2D MOTION GRAPHICS ANIMATION
-2.5D ANIMATION
-WHITEBOARD ANIMATION VIDEOS
-3D ANIMATION
-LIVE ACTION
-LIVE ACTION W ITH TRACK ELEMENTS
-STOP MOTION
-TYPOGRAPHY
-SCREENCAST
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How explainer videos are made?
Process of production of explainer videos.
-Storyline
-Storyboard
-Illustration
-Video Production
-Post Production
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Before you approach an animation production company,
know what is important to your company. What is
your ultimate motive out of the video you are planning
to opt for? Your goal can vary from simple marketing to
branding, to educating, to just being visible.
Once you are firm on the above-mentioned points, find
out what amount of customization do you need. Then,
you’d be able to explain the animation production company
better. Discuss on your budget. These videos are
very flexible. Even on budgets. They never cost you your
life, but a quality video with crispness demands a decent
budget of 1000 to 10000 dollars.
www.motiongility.com

Explainer
Video
Conclusion:
www.motiongility.com

As we conclude, here are some facts that will prove the
effectiveness to you.
-71% of people watch more video than they did a year
ago,says HubSpot.
-Videos under two minutes long get the most engagement,
says Wistia.
-81% of businesses use video as a marketing tool — up
from 63%over the last year, says Hubspot.
-72% of customers would rather learn about a product
or service by way of video.
-Video campaigns on LinkedIn have 50% view rates.
-85%of consumers want to see more video content
from brands, says Hubspot.
-64%of consumers will make a purchase after watching
branded videos on social platforms, says Tabular
Insights.
-According to Tubular Insights, 73% of B2B marketers
say video positively impacts their ROI.
www.motiongility.com

Tell your brand story through animated explainer
videos, because it is their time to rule the market with
their sheer effectiveness. Look up for a good animated
explainer video production company and leave
an impact that the world deserves to witness
for your brand.
The End
www.motiongility.com

For more Information visit our websites
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