THE ART AND SCIENCE OF LOOKING UP REPORT

Purpose & Intent
Title
Authors
Published Background Project Purpose
Project Intent
The Art & Science of
Looking Up
Transforming our
brains, bodies,
relationships and
experience of the
world by the simple
act of looking up.
Dr Fiona Kerr
Research & Writing
Lekki Maze
Architecture & Editing
Contributors
Glider
Platform & Design
Supported By
2019
This paper brings together
the research and work of
Dr Fiona Kerr, and the Look Up
framework and invitation.
The Art & Science of Looking Up is not a
discussion on why we shouldn’t look down
or how bad looking at our screens is for our
attention span, our health, happiness and
sense of belonging.
Instead it is a glorious romp into the science
of why it is so amazing for us to look up
and out – and how that tiny, seemingly
inconsequential decision to lift our head,
is one of the most basic things we can do,
yet it has some of the most profound effects
on us as human beings.
This work is created to be read and shared.
It meshes the science with relatable ideas and
language, in order to translate these important
findings about who we are as human beings,
to be understood by many.
The Look Up Project is about us all.
Outdoor Media
Association
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