RBS 2022 Program Booklet

ORGANIZED BY RAFFLES ENTREPRENEURS / @SHOPREN.CO

ORGANIZED BY RAFFLES ENTREPRENEURS / @SHOPREN.CO
EVENT OUTLINE
3.00 PM - 3.20 PM
3.00 PM - 3.05 PM
3.05 PM - 3.10 PM
3.10 PM - 3.20 PM
3.20 PM - 4.05 PM
3.20 PM - 3.30 PM
3.30 PM - 3.40 PM
3.40 PM - 3.50 PM
3.50 PM - 4.05 PM
4.05 PM - 4.15 PM
4.20 PM - 6.00PM
4.20 PM - 4.35 PM
4.35 PM - 4.50 PM
4.50 PM - 5.05 PM
5.05 PM - 5.20 PM
5.20 PM - 5.35 PM
5.35 PM - 5.50 PM
5.50 PM - 6.00 PM
6.00 PM - 6.15 PM
Opening
Emcee’s Introduction
Promotional Video Showcase
President’s Opening Address
Symposium Segment
Sharing by Mr CB Ramkumar
Sharing by Ms Jessie Lim
Sharing by Mr Huang Eu Chai
QnA Session
Break
Competition Segment
Atouro
NATYV
SJI Team 2
Team Tim
FlyHigh
Judges’ Deliberation & Feedback
Announcement of Results
Closing

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ABOUT RBS
Since its launch in 2014, the Raffles Business Symposium has been designed to serve as a greenhouse
for budding youth entrepreneurs from ages 15-19. Through the symposium and competition
segments, we hope to enable our budding entrepreneurs to:
Celebrate those who have been entrepreneurially daring
Harness the lessons learnt by existing entrepreneurs
Have opportunities to voice out questions and receive advice from entrepreneurs who are wellversed
with current market demands
Foster the spirit of collaboration and the sharing of knowledge
Present business ideas to gather constructive feedback for further improvement and possibly, implementation
in the future
In the preliminary stage, students will create and submit a written report not exceeding 1500 words,
and a video advertising their product.
In the final stage, the 5 finalist groups that qualify will need to present a 7-minute business pitch
during the Finals, where invited speakers such as industrial experts and leading entrepreneurs will
also be sharing their valuable insights around the theme of Sustainable Tourism.
ABOUT THEME
The theme for Raffles Business Symposium 2022 is: Sustainable Tourism. As traveling becomes the
norm in our globalised and interconnected world, we often place emphasis on the convenience of
traveling. Tourism has also become an integral part of numerous economies, which thus took a hit
during the COVID-19 pandemic. However, we often neglect the vital aspects of environmental, socio-cultural
and economic sustainability in tourism. As we slowly but steadily emerge from the pandemic,
how might we improve the sustainability of tourism, so as to strike a fine balance between
the advantages and disadvantages of this profitable industry?

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ABOUT THE SPEAKERS

ORGANIZED BY RAFFLES ENTREPRENEURS / @SHOPREN.CO
ABOUT THE SPEAKERS
MR CB RAMKUMAR
Mr Ramkumar is the Director of Green Dreams for the Planet (NGO).
Mr Ramkumar has been an active GSTC member (Global Sustainable
Tourism Council) and was influential in the adoption in 2014 by
the government of India of national sustainable tourism standards
which drew heavily from the GSTC Criteria.
He developed a model for sustainable living when he built the first
100% eco resort – Our Native Village in Bangalore, India. Over the
last decade, he has extended his expertise to sustainable living –
sustainable food, sustainable health, sustainable service, marketing
& branding.
Mr Ramkumar had been an advertising and marketing professional
for two decades. His long career in the advertising & marketing
took him to global companies like Saatchi & Saatchi, Ogilvy & Mather,
Publicis and Standard Chartered Bank.
He is also a regular speaker on Sustainability and Climate Change,
and delivers motivational & inspirational talks based on his decades
of his personal achievements and corporate experience.

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ABOUT THE SPEAKERS
MS JESSIE LIM
Ms Jessie Lim is the Director of Conference Services & Sustainability
at Fairmont Singapore and Swissotel The Stamford.
With over 17 years of tourism industry experience amassed both
locally and overseas, Ms Lim started her career in events management.
She was part of the Singapore Tourism Board team where the
time spent with STB saw her leading the launch for the inaugural
Singapore Business Events Awards to promote the MICE industry.
She subsequently held managerial positions in Catering Sales and
Events Management for several international hotel groups in the
hospitality industry. She was part of the pre-opening team of the
successfully rebranded Sofitel Singapore Sentosa Resort & Spa.
Ms Lim holds a Bachelor’s Degree in Business Administration with
a major in Marketing from the Singapore Management University.
With extensive combined industry experience in the hospitality and
tourism industries, she aspires to drive more positive change and
greater good for the MICE industry.

ORGANIZED BY RAFFLES ENTREPRENEURS / @SHOPREN.CO
ABOUT THE SPEAKERS
MR HUANG EU CHAI
Mr Huang Eu Chai is currently the Director of Ergo: Travel.
Mr Huang had lived in Italy for close to nine years for study and
work before returning to Singapore in 1996. In Venice, he obtained
his Laurea in Architettura as well as a post-graduate specialisation
in town and regional planning for developing countries from the
prestigious University Institute of Architecture of Venice (IUAV).
He had previously gotten his Bachelor of Arts (Architectural Studies)
from the then School of Architecture of the National University
of Singapore and a year of practical training in Sydney, Australia.
Mr Huang is a licensed tourist guide in Singapore who previously
worked for the Government of Singapore as a town planner for 8
years before leaving to be a travel consultant to pursue his passion
for exploring various parts of the world and sharing with the world
what life in Italy is all about.

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ABOUT THE TEAMS

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ATOURO
Made up of Tan Min Min, Lin Qianyu, Huang Yining and Judy Chua JingXia, Atouro’s product can
best be summed up by their tagline “travel like a local”. It aims to create organic travel experiences
that gives tourists a taste of local life, bridging locals and tourists in a mutually beneficial manner
whilst respecting the locals’ way of life and culture.
NATYV
Comprising Haw Yu Heng, Vincence Thong Wei Sheng, Kher Jin Rong Tanya, Allegra Ho Cher
Mynn and Natasha Lee, NATYV targets the commodification of culture, proposing a digital marketplace
that connects locals and tourists from all corners of the globe, bringing authentic cultural tour
experiences and empowering locals to showcase their unique cultures on the international stage.
SJI TEAM 2
Made up of Ayman Bin Azhar, Adam Mukhair Bin Azlan, Matthias Lee Le Jiin, Rael Lee and Vincentius
Markandeya Santosa, their product aims to increase the awareness of sustainable business and
practices amongst tourists, putting forth an incentive based app to encourage sustainable tourism.
FLYHIGH
Consisting of Chin Yu Wei, Putra Zayan Bin Mohd Jaffry, Ngo Zun Yin and Selee Wele, Team Flyhigh’s
product aims to positively impact airlines across the globe by empowering them to significantly
reduce their carbon footprint by leveraging on AI technology.
TEAM TIM
Consisting of Nadya Binte Osman, Ou Xin Ying, Nur Iman Bte Alias, Huang Anqi Annie
and Masturina Rihanna Bebe, Team Tim’s proposal highlighted local business’ lack of
capital, and aims to support local businesses in a sustainable and long-lasting manner
and promote economic sustainability and growth within the local communities.

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THANK YOU FOR PARTICIPATING
IN RBS 2022.
PLEASE SIT BACK, RELAX, AND ENJOY
THE SYMPOSIUM.