[PDF] DOWNLOAD The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business

The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business
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BOOK
The retail market in the UK is worth more than &#163400 billion annually and
employs more than three million workers, while in the US 29 million people create
more than four trillion US dollars of revenue through the industry. Despite the
challenge to establish stores and big-box retailers, there's a rapid increase in the
number of retail start-ups and consistent growth in the independent sector. From
beard shops and barbers, through cafes and coffee shops, to retailment concept
stores and boutique consumer-focused experiences, the specialist retail sector is
booming.The Retail Start-Up Book provides clear guidance and advice on how to
develop a winning retail strategy that seamlessly merges online and offline tactics.
Introducing the science of shopping and how to understand customer behaviors and
needs, it explores the essential steps of developing a business plan, marketing and
promoting a business, and advising on buying and visual merchandising. Building on
years of retail experience nationally and internationally, in large groups and with
independent retailers, The Retail Start-Up Book meticulously provides invaluable
practical insights to help new retailers hit the floor running or more established
organizations grow their business and nurture their profits.