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EK Fashion ESG Annual Report 2021

EK Fashion ESG Annual Report 2021

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TEAMS AT <strong>EK</strong> FASHION<br />

The various teams at <strong>EK</strong> <strong>Fashion</strong> work closely together to provide<br />

a diverse range of services to retailers and brands.<br />

Product<br />

We deliver exclusive collections of women's, children's and<br />

men's clothing throughout the year to make sure that the<br />

retailer's assortment stands out and is unique compared to<br />

the competition.<br />

Business Intelligence<br />

By analysing retail data about the industry, we provide<br />

valuable insights and forecasts regarding trends and<br />

consumer behaviour. In combination with our unique style<br />

matrix, we provide retailers and brands with pragmatic<br />

solutions and assortment advice.<br />

Marketing<br />

<strong>EK</strong> <strong>Fashion</strong> provides support to retailers in the design,<br />

production and distribution of online and offline marketing<br />

messages. One of the latest marketing services is the<br />

marketing segmentation model called RFM.<br />

Omnichannel<br />

For efficient omnichannel retail (OCR), all partners need to<br />

work together on data exchange. <strong>EK</strong> <strong>Fashion</strong> is the link<br />

between brands and retailers. We digitise and streamline<br />

the process as much as possible by creating a standard<br />

that can be used throughout the market. Through these<br />

collaborations with partners in the areas of data collection,<br />

enrichment and distribution, we are improving the retail<br />

landscape and the chain as much as possible.<br />

Environmental Social Governance<br />

To achieve the sustainable ambitions and to integrate<br />

sustainability into the daily work of all employees at<br />

<strong>EK</strong> <strong>Fashion</strong>, an <strong>ESG</strong> team of 1.1 FTE is operational and<br />

each team has one <strong>ESG</strong> manager.<br />

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