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GET [PDF] DOWNLOAD The Price Advantage, 2nd Edition
Copy Link To Download : https://site.bookcenterapp.com/YUMPU/0470481773 Book Synopsis : A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.Explores the fundamental role of pricing infrastructure in achieving the price advantageIncludes new topics such as software and information products pricing,
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Book Synopsis :
A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.Explores the fundamental role of pricing infrastructure in achieving the price advantageIncludes new topics such as software and information products pricing,
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The Price Advantage, 2nd Edition
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A comprehensive look at creating pricing strategies that work
in both good economic times and badWritten by three
preeminent pricing experts at McKinsey &Company, the
Second Edition of The Price Advantage is a practical pricing
guide for the executive or pricing practitioner who wants to
identify, capture, and sustain substantial pricing gains in their
business.Pricing is by far the most powerful profit lever that
managers can influence. Yet few companies approach pricing
in a way that fully capitalizes on its value. This Second Edition,
a major revision and extension of the first book, shows you
what it takes to achieve the price advantage in today's
competitive and complex business environments. Based on indepth,
first-hand experience with thousands of companies, this
book provides managers with a pragmatic guide through the
maze of pricing issues. It reinforces why pricing excellence is
more critical than ever today and then explains state-of-the-art
approaches to analyzing and improving your own pricing
strategy and execution.Explores the fundamental role of
pricing infrastructure in achieving the price advantageIncludes
new topics such as software and information products pricing,
lifecycle pricing, custom-configured products pricing, pricing of
high-count product lines, pricing in distributed sales
environments, razor/razor blades pricing, and tiered products
and services pricingRevisits the full range of classic McKinsey
pricing tools, including the pocket price waterfall and value
mapsEngaging and informative, the Second Edition of The
Price Advantage will put this essential discipline in perspective.
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