DOWNLOAD [PDF] Switch: How to Change Things When Change Is Hard

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Switch: How to Change Things When Change Is Hard
COPY LINK URL ON DESCRIPTIONWhy is it so hard to make lasting changes in our companies, inour communities, and in our own lives?The primary obstacle isa conflict that's built into our brains, say Chip and Dan Heath,authors of the critically acclaimed bestseller Made to Stick.Psychologists have discovered that our minds are ruled by twodifferent systems - the rational mind and the emotional mind -that compete for control. The rational mind wants a greatbeach body the emotional mind wants that Oreo cookie. Therational mind wants to change something at work theemotional mind loves the comfort of the existing routine. Thistension can doom a change effort - but if it is overcome,change can come quickly.In Switch, the Heaths show howeveryday people - employees and managers, parents andnurses - have united both minds and, as a result, achieveddramatic results: 9679&nbspThelowly medical interns whomanaged to defeat an entrenched, decades-old medicalpractice that was endangering patients 9679&nbspThehomeorganizingguru who developed a simple technique forovercoming the dread ofhousekeeping&nbsp9679&nbspThemanager who transformeda lackadaisical customer-support team into service zealots byremoving a standard tool of customer service&nbspInacompelling, story-driven narrative, the Heaths bring togetherdecades of counterintuitive research in psychology, sociology,and other fields to shed new light on how we can effecttransformative change. Switchshows that successful changesfollow a pattern, a pattern you can use to make the changesthat matter to you, whether your interest is in changing theworld or changing your waistline.
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DOWNLOAD [PDF] Switch: How to Change Things When Change Is Hard

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