DOWNLOAD BOOK [PDF] The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche

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&Dominating Your Niche

The Category Design Toolkit: Beyond Marketing: 15 Frameworks
For Creating &Dominating Your Niche

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Are you ready to master the most powerful business skill on
the planet?Over the past 20 years, Category Creation and
Category Design has gone from being a little-known
positioning secret from advertising legends like David Ogilvy,
Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to
now becoming the single most in-demand skill among
business leaders, Fortune 500 executives, Silicon Valley
entrepreneurs, marketers, and even the next generation of
digital creators.&nbspWhyBecause the business world is
starting to wake up and realize branding comes second to
category design.No meaningful category?&nbspNomeaningful
company.Christopher Lochhead, Eddie Yoon, and Nicolas
Cole 8212otherwise known as the Category Pirates 8212are
the leaders of Category Creation and Category Design thinking
in the digital age. And in&nbspTheCategory Design Toolkit,
they walk readers through 15 absolutely mind-altering
frameworks for how to see business, life, and the way people
organize information into categories in their minds. Are you a
B2B enterprise software company? Do you sell plastic widgets
on Amazon? Maybe you're a small business owner, a biotech
entrepreneur, or a YouTuber. It doesn't matter who you are or
what you do. In order to have a meaningful impact on the
world, in order to become known for a niche you own, and in
order to dominate your industry in a way that separates you
from any and all competition, you must create your own
category.Which means you must learn the skill of category
design.In this book, you will learn: 10003 How to objectively
measure whether you and your company are creating a new
category versus competing in someone else's (existing)
category. 10003 How to prosecute The Magic Triangle:
product design, company/business model design, and

category design. 10003 How to find your Superconsumers,
and leverage Superconsumer data to discover new potential
categories. 10003 How to engineer a category breakthrough
(even if you think your industry is too saturated or all the good
ideas are taken). 10003 The importance of being a missionary
versus a mercenary 8212and why mercenary entrepreneurs
and executives unknowingly compete over 24% of the market.
10003 The 8 category differentiation levers, and all the ways
you can create a defensible moat around your business.
10003 How you can apply category creation &ampcategory
design principles even as a small e entrepreneur or local
business owner. 10003&nbspHowcategory design can also be
applied to your career (and why you should aim to become
known for a niche you own, not build a personal brand). 10003
What happens if you neglect your category 8212and how to
rage category violence industry leaders who make this
mistake. 10003 How to write a legendary S-1 and raise
hundreds of millions (even billions) of dollars in your
company's IPO by making a case for the future growth of your
category (which you created &ampdesigned). 10003 Why Blue
Ocean isn't what you are looking for. And if you want to truly
create a category of your own, you should execute a No
Ocean Strategy.This book is everything you need to know in
order to learn, practice, and master the skill of category
design.