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Copy Link To Download : https://site.bookcenterapp.com/YUMPU/B003Z0CQWC Book Synopsis : The business classic, fully revised and updated for today's marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal BrandingWith a foreword by Philip KotlerThe Kellogg School of Management is recognized around the world as the leading MBA program in MarketingAlong with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Copy Link To Download : https://site.bookcenterapp.com/YUMPU/B003Z0CQWC
Book Synopsis :
The business classic, fully revised and updated for today's marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal BrandingWith a foreword by Philip KotlerThe Kellogg School of Management is recognized around the world as the leading MBA program in MarketingAlong with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
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Kellogg on Marketing
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The business classic, fully revised and updated for today's
marketersThe second edition of Kellogg on Marketing provides
a unique and highly regarded perspective on both the basics of
marketing and on new issues that are challenging businesses
today.Includes more than 60% new material on both
fundamental marketing concepts and hot topics such as
Product Innovation, Social Media, Marketing to Consumers at
the Bottom of the Pyramid, and Internal BrandingWith a
foreword by Philip KotlerThe Kellogg School of Management is
recognized around the world as the leading MBA program in
MarketingAlong with the new material, the core concepts
covered in the first edition have all been updated-including
targeting and positioning, segmentation, consumer insights,
and more. This is a must-have marketing reference.
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