[Ebook] Logo, revised edition

Logo, revised edition
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&quotAlogo should be distinctive, memorable and clear. To be
great, it should do those things better than the
rest.&quot&#8211Michael EvamyThis bestselling branding
bible has provided graphic designers with an indispensable
reference source for over a decade. Logo is now getting a
revamp with the addition of over 300 new logos in this fully
revised and updated edition.The book contains a vast visual
collection of over 1,600 symbols and logotypes, including 300
brand new logos. All the logos are grouped into visual
categories such as crosses, stars, crowns, animals and
people, and are shown in black and white to further emphasise
the visual form. The logos are from a diverse range of
companies and includes design masters such as Paul Rand
and Saul Bass alongside some of the most exciting work from
contemporary designers.This compelling compendium takes
the reader on a journey showing how each form has evolved
through history. All logos are active and include household

names like Disney, Apple, and Starbucks next to lesser known
designs giving a comprehensive snapshot of the full scope of
logo design. This is a complete, taxonomical guide to the
history, development, and style of identity design.The musthave
book for any graphic designer, student or type fanatic in
a fully revised, updated edition.&quotThenext time you are
tempted to design a logo, take a look at this book. Chances
are, it has already been done. By raising the bar, this
wonderful resource will make better designers of all of
us.&quot&#8211Michael Bierut, Pentagram