download[EBOOK] Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

Description :
Learn to design simple, powerful, and timeless logos. When
you think of a brand, often the first thing that comes to mind is
the logo, the visual representation of that product, place, thing,
or business. The power of simplicity for these marks can never
be underestimated&#8212alogo that comprises simple shapes
can communicate a stronger message than a complex one,
leaving a lasting impression in a viewer&#8217smind. In
Principles of Logo Design, noted logo designer George
Bokhua shares his process for creating logotypes that will
stand the test of time. Applying the enduring principles of
classic texts on grid systems by Josef Muller-Brockmann and
on form and design by Wucius Wong, Bokhua elaborates on
his popular online classes, demonstrating in detail how to
maximize communicationwith minimal information to create
logos using, simple, monochromatic shapes. This
comprehensive volume includes: How to apply a strong,
simple, and minimal design aesthetic to logo designWhy
gridding is important, and understanding the golden ratio and
when to use itHow to sketch and refine logos through tracing,
then grid and execute a mark in Adobe IllustratorFine-tuning
techniques to ensure visual integrity Knowing how to design a
great logo is a core skill for any graphic designer. Principles of
Logo Design helps designers at all levels of skill and
experience conceive, develop, and create logos that are not
only pleasing to the eye but evoke a sense of perfection.
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