Canada Deck First Draft_v3

ROGERS & BUNDESLIGA IN CANADA.
A SUSTAINABLE & THRIVING
PARTNERSHIP TO CONTINUE.

FOOTBALL
AS IT´S
MEANT TO
BE.
SOLID
CANADIAN
FANBASE,
STRONG
GROWTH
POTENTIAL.
THE RIGHT
TIME TO
CEMENT OUR
LONG-TERM
PARTNERSHIP.
2

BUNDESLIGA IS
FOOTBALL AS IT’S
MEANT TO BE
Football’s innovation leader. The most entertaining football in
the world. A role model for youth development. Thriving
world-class talent. Unique clubs. Putting the fan first. This is
the Bundesliga. This is ”Football as it’s meant to be”.
The most fan-centric league.
The best atmosphere.
The most goals.
World-class talent.
A unique setup.
3

OUR
PRODUCT
PORTFOLIO.
A GLOBAL BENCHMARK.
TAILOR-MADE PRODUCTION
SERVICES
Bundesliga Live Matches
The most goals, the fullest stadiums, the best football
from Germany
Match
Highlights
All matches, all goals, all
excitement
Match
Interviews
Insights directly from the
pitch
Digital
Content
Bundesliga anytime,
anywhere
Promo &
Trailer
Content
Get your audiences excited
to tune in
✓ Customized local player specials & legends
features
✓ AI-automated individual highlights & inmatch-clips
Weekly
Content
All about Bundesliga
between matchday
action
Monthly
Content
Original programming
and unique stories
Seasonal
Content
For summer and winter
break and all year round
✓ Localized storytelling around Bundesliga
on-ground events & activities
Click to visit our product overview.

Audience development in Canada
Cumulative Audience per season
SOLID
CANADIAN
WE HAVE
FANBASE,
BUILD
STRONG
A FAN-BASE.
GROWTH
POTENTIAL.
+122%
2016-17 2017-18 2018-19 2019-20* 2020-21
2021-22
45M
CUM.
AUDIENCE
2021/22
+359%
AUDIENCE
VS.
2016/17
293k
TOP GAME
AUDIENCE
2021/22
+13%
LEAGUE
INTEREST
GROTWH
*Covid-19 Restart Effect

SUCCESS
FACTORS:
LOCAL
STORIES
AND
INNOVATIVE
PRODUCTS
Local Heroes
Access to Alphonso Davies and
unlimited opportunities for localized
storytelling
Innovative & Nextgen Broadcasting
Future-driven digital solutions
Interactive Feed: Award-winning
OTT Innovation
• Clickable match graphics
• Intuitive user experience & rich live data
• Customizable conference mode

Road to World Cup 2026
THE RIGHT
TIME TO
CEMENT A
SUCCESSFUL
PARTNERSHIP
Entertaining Bundesliga football as
the perfect cornerstone to Canadas
road to World Cup 2026
League Collaboration
Close connection between Bundesliga
& Canadian Premier League
Club Activities
X
Close connection between
Bundesliga & Canadian Premier
League

ROGERS & BUNDESLIGA IN CANADA.
Let‘s discuss!

THE RIGHT TIME
9

Successful long-term collab
Innovation: ott solution etc.
Road to World Cup 2026
- Entertaining Bundesliga football as the
perfect cornerstone to Canadas road to
wolrdcup 2026
THE RIGHT
TIME.
Global Entertainment.
Local Heroes.
- Access to Alphonso
Davies and localized
content pieces
Collaboration between Bundesliga & Canadian Premier League
- Close connection between Bundesliga & Canadian Premier
League
Club activities in Canada
- FC Bayern München & Toronto Blizzard: launch of a
comprehensive grassroots program for boys and girls
X

20,0
UPSIDE
POTENTIAL
WE HAVE
OF BUILD BL MEDIA
A STRONG
VALUE FAN-BASE. IN
CANADA.
-82%
1,45
LEAGUE INTEREST
CURRENT ANNUAL
MEDIA VALUE (MUSD)

Soccer league interest in Canada
GWI, 2021
LEAGUE
WE HAVE
BUILD
INTEREST,
A STRONG
CANADA.
FAN-BASE.
-9% +4% +13% +13% +9% +21%
GROWTH

13

SOLID
CANADIAN
FANBASE,
STRONG
WE HAVE
BUILD
A STRONG
FAN-BASE.
GROWTH
POTENTIAL.
FOOTBALL
AS IT´S
MEANT TO
BE.
THE RIGHT
TIME.
14

Bundesliga presence in North America
Since 2018/19
212
Activities
12
Clubs travelled
3
Offices
NEW YORK
LEVERAGING
We’ll create synergies with Bundesliga’s club activities in the U.S.
Great potential for DAZN in Canada:
Plenty opportunities to extend activities to Canada
(E.G. Marketing, events, market activation, content creation etc.)
LOCAL
PRESENCE.

ARBEITSMATERIAL

17