Digital Marketing Training (AceSoftech Academy)

ACESOFTECH
ACADEMY
DIGITAL MARKETING TRAINING

Course Introduction
Digital Marketing is topic of discussion among business owners,
Business and sales managers, Search Engine marketers and Search
Engine optimizers.
Gone are the days when offlinemarketing
were sufficient for
business advertisement and
promotion. The time has
changed and one must blend
conventional marketing strategy
with Digital Marketing to tap full
potential of business marketing
and advertising.

UNDERSTANDING DIGITAL
MARKETING
• What is digital marketing?
• How digital marketing is different
from traditional marketing?
• Why digital marketing must be
combined with traditional
marketing?
• How Digital Marketing is affecting
business?

WEBSITE PLANNING
&
ARCHITECTURE
•Understanding nature of business for
website
•Understanding customer
requirements and your suggestions
•Choosing right domain name
•Understanding target audience
•Getting the website ready which is
mobile friendly
•How to get developed User-friendly
and SEO friendly website?
•Why UX/UI of website is crucial for
better marketing?

SEO &SEM
• What is Search Engine
Optimization?
• How search Engine works?
• Why we need SEO?
• Keyword research and
competitors analyses
• On-page SEO
• Off-Page SEO
• Local SEO
• Web audits and analysis

SOCIAL MEDIA MARKETING
• Understanding Importance of
Social Media
• What is social Media Marketing
and why it's important for online
presence and branding?
• Detailed coverage on Facebook
• Detailed coverage of Twitter
• Detailed coverage of Google
plus
• Detailed coverage of LinkedIn

E-mail Marketing
• Why email marketing for
business?
• Understanding Do’s and
don'ts of E-mail marketing
• Creating attractive email
content
• How to avoid web spamming?
• How to track your email
conversion sand visitors
through emails?

Lead generation
&
conversion
• Understanding Lead
generation process
• Why leads are essential for
target customers?
• How to collect genuine leads?
• How to use your lead for best
results?
• Understanding newsletter for
lead generation

Digital display marketing
• What is banner advertising?
• How to advertise your banner on
You Tube?
• How to advertise your banner on
Facebook?
• How to advertise your banner
through Ad word?
• Identifying websites where we can
advertise our banners
• Text Links vs Graphic links

E-commerce marketing
• Understanding concept of how e-
commerce websites works
• How UI/UX is crucial for e-commerce
websites?
• How to Apply Organic SEO strategy
for e-commerce website promotion?
• Using Facebook for online promotion
of e-commerce website
• Doing On-page and Off-page SEO for
e-commerce websites

Ad word (ppc) campaign
•What is PPC?
•How it’s different from Organic
SEO?
•How to create Ad word account
and manage?
•How to create successful
campaign?
•How to create better ads?
•Understanding bidding in Ad
word
•Understanding conversion in PPC

Affiliate marketing
• Understanding Affiliate
Marketing
• How to find best paying
affiliates sites?
• Detailed coverage in
CJ(commission junction)
• How to optimize your blog
and website for affiliate
marketing?

Blog & earning through
ad sense
• How to create free blogs?
• How to write effective blogs?
• How to optimize blogs?
• Engaging your visitors in your
blog?
• How to apply for AdSense?
• How to earn extra money
through AdSense?

Web analytic
• What is Google Analytics?
• How to create analytics accounts?
• How to integrate code on your
website?
• How to track your visitors?
• How to optimize your
blog/website as per users visits?
• Changing your business strategy as
per your visitors behavior

Content marketing
• Why quality content is essential
for website?
• How to write unique content?
• How to engage your visitors with
useful content?
• How to submit your content in
the web for link generation?
• How to earn as freelance content
writer?

You tube advertising
• How to post your video on
You Tube?
• How to optimize video for
better search presence?
• How to advertise on You
Tube?
• How to earn money on
You Tube?

WordPress for seo & digital
marketing
• What is WordPress?
• Why WordPress is best for
blogging software?
• How to install WordPress?
• How to change theme?
• How to add content?
• How to SEO optimize
WordPress website?

Online reviews
• What are online reviews?
• How this affects your
business?
• How to get reviews from
your customers?
• How to give polite reply
for bad reviews?

Digital marketing & ai
• What is AI (Artificial
Intelligence) ?
• How AI works?
• Use of AI in Digital
Marketing.

Course duration & classes
Course Duration: 6 Months
Class: 3 Days In A Week
Mode Of Training: Classroom Online Weekend

THANK YOU
https://www.acesoftech.com/
enquiry@acesoftech.com