Segmentation A Fresh Cut

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As we’ve handily already established which behaviouraldimensions have the best chance of being accurately selfreported,it’s at this point we can close the loop and modelour rich and inspiring segments onto client databases.It is this 360˚ approach that makes our segmentationstruly usable: the power of a targeting tool imbued with therichness that the motivations and attitudes provide.Together this enables teams to know not only who to target,but how to talk to them.
CUSTOMERS ARE LIARS
Page 1: SEGMENTATIONA FRESHCUT
Page 4 and 5: CONTENTS
Page 6 and 7: THE BEST OF INTENTIONS,THE WASTE OF
Page 8 and 9: THE WASTE OF BUDGETSToo few fit thi
Page 10 and 11: THE ORIGIN OF THE SPECIESTraditiona
Page 12 and 13: And some segmentations are built on
Page 14 and 15: A WHOLE NEW WORLD NEEDS A WHOLENEW
Page 16 and 17: There is a new generation of brands
Page 18 and 19: RICH DATA,NOT JUST DATA RICH
Page 20 and 21: CUSTOMERS ARE LIARS
Page 24 and 25: WITHOUT ACTIVATION IT’S JUST NOT
Page 26 and 27: WITHOUT ACTIVATIONIT’S JUST NOT W
Page 28 and 29: IF YOU WOULD LIKE TO FIND OUT MOREA
Page 30 and 31: SAN FRANCISCO

Segmentation A Fresh Cut

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