The Adweek Copywriting Handbook

UNDERSTANDING THE PROCESS
you read the simple steps involved and learn about the thinking
process you have to develop.
I take the mystery out of the process and at the same time
show you how you can create great copy even if you’ve never
written any direct response copy before.
In fact, the most often heard comment I’ve gotten from
those who read my book is simply “I now realize how easy it is
to write great copy.”
I have built several businesses from the power of my pen.
Being able to write copy for your own business is a powerful
tool that will serve you for the rest of your life. And to learn how,
let me guide you through the steps you will follow as you
quickly master this skill.
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