Pet Food Startup Fabulicious Pvt Ltd operating Brand LUVIN secures $300,000 Funding

Pet Food Startup Fabulicious Pvt Ltd operating
Brand LUVIN secures $300,000 Funding
Posted October 21st, 2022 by Fabulicious
Mumbai-based Pet Food Startup Fabulicious Pvt Ltd (Brand: LUVIN) has secured $300,000 in Angel
funding from a group of eminent Investors. Founded by a Food Technologist and IIM-Ahmedabad
alumni, Fabulicious has, in its first year, launched 12 products in the D2C Pet food space including
India's first Instant Soup Powder for dogs. The startup now plans to expand its innovative portfolio of
natural and healthy pet foods and treats, strengthen marketing efforts, build on team strength and stepup
channel presence pan-India.
Mumbai, Maharashtra, India., October 21, 2022 - /PressReleasePoint/ - Mumbai-based Pet Food
Startup Fabulicious Pvt Ltd (Brand: LUVIN) has secured $300,000 in Angel funding from veteran
banker M.V. Nair, a Gujarat-based family office Possible Ventures and other marquee investors-
Tanvir Ahmed of UAE-based Food ingredients major Food Specialities Limited, Siddhartha Khemka of
Motilal Oswal, Uday Shetty an advertisement industry veteran and founder of Cornerstone India,
Mitesh Sorathiya of Evercon Developers, Viral Lodhiya of Sovereign Metals, Bhavesh Savaliya and
Goutam Sanyal.
With this fund raise, Fabulicious plans to expand its innovative portfolio of natural and healthy pet
foods and treats, strengthen marketing efforts, build on team strength and step-up channel presence
pan-India for a wider customer reach.
The pet food industry has been witnessing a sharp growth and has witnessed number of new entrants
lately. The Company believes this is just a beginning. By 2025, Indian Pet Food industry is slated to
touch $1.4 billion. There is a dearth of quality products made-in-India, the consumer is increasingly
aware and format of serving nutrition is getting humanised.
Talking about his venture, the founder Ipshit Bhatacharya says, "I started my career as a project
engineer setting-up manufacturing plants of human foods abroad. So, Food & Nutrition had always
been areas of interest. Over the years, my attachment towards my pets led me to learn more and more
about their needs. Inflection point came when while advising a client on cattle feed, I started looking
deeper in the pet food industry and realised it is at an interesting juncture. Demand is increasing, format
of serving nutrition needs an overhaul, there is high dependence on imports and product-first
disruption-oriented companies are far & few with clear white spaces in the customer value-proposition.
Passion morphed into aspiration and a journey thus started. We are elated that our efforts have been
thus far recognised well by Customers, channel partners & platforms. Few months back, Better India
mentioned us amongst top-10 Natural & Healthy brands in the industry. We are fortunate to secure
support from such eminent investors who believe in our vision equally and are willing to walk the miles
with us. This will help catapult our efforts to reach our customers and serve them better."
About Fabulicious Private Limited
Fabulicious Private Limited is a DIPP certified Pet Food startup registered in the state of Maharashtra.
Founded by a Food Technologist and IIM-Ahmedabad alumni, Fabulicious went live with its first
product under 'LUVIN' in July'21. It has till date launched 12 natural and organic products in the D2C
Pet food space, 3 of which are manufactured in Europe and the rest formulated and manufactured inhouse,
including India's first Instant Soup powder for dogs.
Related Links
Website

Press Contact:
Ipshit Bhattacharya
B-802, Mayfair Hillcrest, Vikhroli-West, Mumbai-400079
9930856071
********@**a**.com
http://luvin.in
Contact Ipshit Bhattacharya
News Source : Pet Food Startup Fabulicious Pvt Ltd operating Brand LUVIN secures $300,000
Funding
You are not watching this post, click to start watching