SUITE ANDAZ MAYAKOBA_PROPOSAL Modified

SUITE OJO DE TIGR

PR ACTIONS

Press Release
Suite Andaz
Create a press release about the experience
that will be offered at the hotel, its duration and
concept around the collaboration.
This bulletin, in addition to sharing it with media
partners, will also be displayed in the suite.
Ojo de Tigre

Media Proposal
We want to offer this experience with media
partners that talk about lifestyle, travel,
destinations and cocktails, to have a good
amplification with different public.
ELHERALDOVIAJES
REFORMA DE
VIAJE
FOOD AND WINE
Gentlemen
Give them a 360 experience of what will be lived
in the hotel and in the suite to be able to share
with their readers.
ESQUIRE EL CONOCEDOR FOOD AND
PLEASURE
DONDE IR
Ojo de Tigre

Invitation
Through a collaboration with MAPPA suitcases,
we will send it along with a bottle of mezcal to
each guest, along with a card that explains the
experience and suite.
We provide the suitcase and the mezcal, and
you the attitude to enjoy.
Ojo de Tigre

Influencer Proposal
Invite influencers around lifestyle and travel
to share on their social networks the entire
experience that will be offered in the suite
and hotel.
They will be asked to share stories, posts
and reels on Instagram, to reach a wider
audience.
MANUEL OJEDA PAM ALLIER CHANTAL
TRUJILLO
FER MEDINA
Ojo de Tigre

Magazine partnership
Create an alliance with a couple of travel,
lifestyle or tourism magazines, where we
can be part of their cover, achieving
greater visibility than just a note.
Ojo de Tigre

DIGITAL

MAIN GOAL
#NuestraSuite #SuiteOjoDeTigre
#OjoDeTigrexAndaz
Our main goal is to generate a visibility
campaign to show the presence of Ojo de
Tigre within Andaz Mayakoba, through the
suite and the experiences around it.
Ojo de Tigre

AMPLIFIERS
OJO DE TIGRE
Instagram
Facebook
Twitter
OWNED
MEDIA
INFLUENCERS
PARTNERSHIPS
Partners &
Media
UGC
ANDAZ MAYAKOBA X
OJO DE TIGRE
mac
ADVERTISING
Facebook Ads
PAID
MEDIA
500 ro
k +
UGC
ANDAZ
MAYAKOBA
AMPLIFIERS
Winners from Mezcal Week - UGC
Andaz Mayakoba Content
Ojo de Tigre

COMMUNICATION
JOURNEY
BEFORE DURING AFTER
ATTRACT EDUCATE ENGAGE CARE
1. MEZCAL WEEK
REWARD
2. 4 W´S
(WHAT, WHY, WHERE & WHEN)
3. EXPERIENCES 4. RECAP
In this first phase, the Suite Ojo de
Tigre will be positioned as an object
of desire. Supported as a big reward
during our most important week of
the year.
Once mezcal week is over, we'll
start talking about our suite. What it
is, its attributes, the experiences
around it, we will talk about Andaz
Mayakoba, the reason for being there
and when you can enjoy this
experience.
This stage’s main point, will rely on
the influencers’ amplification through
their content. We will also use the
content of Andaz Mayakoba and from
our winners to share the experiences
and how our suite is lived.
The last phase will be a recap that
shows everything that was
experienced in this suite and hotel’s
experiences.
Ojo de Tigre

COMMUNICATION
PILLARS
SUITE EXPERIENCES ANDAZ MAYAKOBA
Share content of what you can find
in our suite, and also what, why and
when can you live this experience.
Talk about the experiences you can
live with Ojo de Tigre and Andaz
Mayakoba
We will talk about Andaz Mayakoba
with CTA towards bookings, and
position the suite anchored to desire.
Ojo de Tigre

ROAD MAP
40 DAYS
@MEZCALOJODETIGRE
FORMAT
INSTAGRAM
NO.
POSTS
STORIES 20-40
POST 5
REEL 1
FORMAT
FACEBOOK
NO.
POSTS
POST 5
REEL 1
FORMAT
TWITTER
NO.
POSTS
Tweets Text 4
Tweet - Images 2
Tweet - Video 1
Ojo de Tigre

GIVEAWAY
LAUNCHING | ENGAGE
Giveaway CDMX
●
●
●
Go to a bar or restaurant and order an Ojo de Tigre cocktail.
Take a picture with your cocktail and share it through stories with the hashtag
#ElMezcalParaTodos and tag @mezcalojodetigre. (If your account is private, please send us a
DM).
The more stories you share, the more opportunities you have to win a double trip to the Riviera
Maya.
Giveaway within the country
●
●
●
Buy an Ojo de Tigre product of any presentation.
Send us via DM a picture of the product you bought + your ticket.
The more you buy, the more opportunities you have to win a double trip for two nights in Riviera
Maya.

TAKEOVERS
Our proposal is to have two key
influencers, each will make one takeover
of the @mezcalojodetigre account to
amplify their experience within the Ojo
de Tigre Suite at Andaz Mayakoba.
This way, we’ll organically amplify the
experience and encourage the desire to
live it, creating this aspirational content
hand in hand with the influencers.
PAM ALLIER
FER MEDINA
Ojo de Tigre

PAID MEDIA STRATEGY
To amplify our communications and actions, we’ll generate a paid media strategy to reach a
qualified audience who shows interest in living the experience.
KPI % BUDGET PER OBJECTIVE REACH CLICKS ENGAGEMENT
INTERACTION 20% $1,600 16,000 - 3,200
CLICKS 60% $4,800 62,400 2,667 -
REACH 30% $2,400 240,000 - -
TOTAL $8,800 318,400 2,667 3,200
Ojo de Tigre

5K
INTERACTIONS
KPIS
3K
CLICKS
300K
REACH
Ojo de Tigre

CONTENT
EDITORIAL PILLARS
IDENTITY EXPERIENCES COCKTAILS
Overall brand identity.
Bottle Hero shots, suite
details and hotel
experience.
Recap of experiences
focused on Ojo de Tigre
through images and
videos. This will be
lifestyle content of people
interacting with the brand.
Organic content focused
on Ojo de Tigre cocktails
in a lifestyle environment,
moment of consumption.
BRAND
Mezcal
+
Lifestyle
LIFESTYLE
INFLUENCERS
Content generated by
allied influencers, tour
suite, experience stories,
posts with organic
product placement.
UGC
All types of content from
our Mezcal Week winners'
experience, their journey,
from the airport, their
arrival and everything
towards the experience
around ODT and Andaz
Mayakoba.
Ojo de Tigre

IDENTITY
Mainly focused on the brand and the bottle
in different situations and experiences
within Andaz Mayakoba, communicating
the experience, the suite and what is lived.
Ojo de Tigre

IDENTITY
Mainly focused on the brand and the bottle
in different situations and experiences
within Andaz Mayakoba, communicating
the experience, the suite and what is lived.
Ojo de Tigre

EXPERIENCES
Generate photos and videos of the
experiences around Ojo de Tigre and the
general experience within Andaz Mayakoba,
placing the brand at the center of the content
but focusing on people’s interaction.
Ojo de Tigre

COCKTAILS
Using cocktails as a key consumption
moment. This way we’ll also position
the brand in a more organic way.
Ojo de Tigre

INFLUENCERS
PHOTO
Fixed content with organic product
placement and Andaz Mayakoba’s
location tag.
Ojo de Tigre

INFLUENCERS
VIDEO
Organic videos showing the suite (Suite
Tour), the experience, the ammenities,
instalations and interaction with the product.
Ojo de Tigre

¡THANKS!