Green Dynamix Newsletter: Fall / Winter 2022

I hope the
summer
months were good to
you and your team! In the landscaping
world, we know spring and fall are
usually the busiest times of year. Who
wouldn’t want to be outside right now?
It’s also the time of year to slow down,
reflect and recharge. Anyone who
knows me well would probably tell
you I’m not good at slowing down.
However, I’ve learned reflecting and
recharging are absolute necessities
in life and business,
My middle daughter, Kaylee, moved to Madrid, Spain
for the next 9 months to teach English. My youngest,
Michael, is off to college. Roll tide Roll! My advice
for them both: Set your goals high and you can
accomplish anything you are willing to stay focused
on and put effort into. I’m excited for the amazing
experiences and adventures that are ahead of them!
which I truly enjoy! With
reflection in mind, I shared
some key points I learned
years ago that helped shape
how we operate at Green Dynamix
even today, which you can read about on page 4. If
you check out that article, I’d love to hear your feedback on how
you spot potential growth in your business!
I think we can all agree, the best part of fall is football. Yes? I live in Jacksonville
and as a Jaguars fan, I’m pretty excited about how the season is progressing so far.
Much more exciting for me than football is what my kids have been up to. My 2nd
oldest daughter, Kaylee, recently moved to Madrid, Spain for the next 9 months
to teach English. I flew over to help her move in and get settled there. She’s
thrilled to have this opportunity and I’m equally excited for her! I know she’ll

cherish this experience when she
reflects years from now. I have a great
reason to travel to Spain again too.
In our last newsletter, I mentioned
my son Michael graduating high
school. He’s now attending the
University of Alabama and it makes
me proud to see him go after his
dreams! Kaylee and I had the
pleasure of helping him move
into his dorm before she left for
Spain. It’s amazing to watch your
kids “leave the nest”. It makes me
wonder what moments will have
the biggest impact on their lives
when they look back at the trails
they’ve just begun to blaze for
themselves.
At Green Dynamix, we took
a hard look at how we could
improve our operations over
the last few months and we
restructured our
inventory
system inside and out.
Our nursery looks a lot different than
it did at the start of the summer.
From item codes to specs, we
strengthened our processes to
improve accuracy and the quality
of service we offer our customers.
We have an incredibly dedicated
group of people on our team and
I’m grateful for everything they’ve
accomplished this year! As always,
we thank you for the opportunity
to serve you and we hope to be
“The Highlight of Your Day!” in
2023.
Cheers!

to my business’s growth wasn’t in a
spreadsheet or from any report my
team pulled from our system. It was
in our customers. At that time, we had
T
oday, businesses are growing and
moving so quickly, sometimes
it’s hard to know what is working and
what isn’t. Hiring outside help is an
easy route, but there is no one more invested
in your company and your team than you.
I want to share how to take an objective
look at your business so you can effectively
become your own consultant and spot areas
for potential growth.
I’ve been an entrepreneur for over 25
years and in each company I’ve had the
opportunity to lead, one motto always
shapes how we do business: The customer is
the BOSS.
Many years ago, my industrial supply
business hit a threshold of roughly $10
million in revenue and I started to ask the
question, “If I was a consultant, what would
I be doing differently in my business?” That
was quite a thought! Here are some things I
did:
1) Time Travel – No need to get
yourself a DeLorean. What I mean by time
travel is stepping out of your business and
rolling ahead to what it might look like one
year from now. What processes could be
simplified? What reports are being generated
that you may not need a year from now? Will
customer interactions change? How many
hands are touching the project to take it
through to completion and can you reduce
the number without sacrificing quality?
Taking a step back from the familiar and
looking in with childlike wonder will make
you see everything you do in a completely
different light.
2) Spot Areas for Growth – Businesses
generate an immense amount of data. You
and your team’s ability to analyze it and
learn where improvements can be
made is important. But consider this
- I found the most important data
about 12,000. We studied the entire
list, then our top customers, and we
called them up. We asked them the
question, “why do you do business
with us?” The most interesting thing
we found was the reason they did
business with us was far different than the
reason we thought they did business with us.
We narrowed our focus to make a massive
impact in the areas that meant the most to
them. The riches are in the niches!
3) Empower Your Team – An
empowered team can move mountains! We
all know that people are the most amazing
part of a business. One thing I realized
because I was so active in my business and
knew it so well, was I could do things myself
much faster than I could show somebody
else. I had to learn to say, “you try it,” and
then praise that individual even when they
made a mistake because that’s how we all
learn and grow. Inspire a company culture
of growth and empower your team to make
the mission a reality! The better a company
takes care of their team, the better their
team will take care of their customers.
I hope these ideas help you reflect on the
past year as we look ahead to challenges
2023 will have in
store. At Green
Dynamix, these
perspectives
are a huge
part of how
we serve
you – The Boss
– And how we
formulated our
Core Values, Mission,
Vision, and Purpose as
a company. My challenge
to you is, keep optimizing your
business so you can make a
positive impact on the lives of
the people that you touch!

“After a routine mammogram In December of 2010, I was
diagnosed with stage 1 breast cancer. Once you have this
diagnosis, a multitude of evaluations and tests are performed
to inform you of your treatment options. Cancer treatment
is a very personal decision for each individual. I chose a
combined traditional and holistic approach to my treatment.
I was lucky to have a medical team that supported my
decisions. The most impactful thing I think I learned from
the experience is the power we all have within ourselves to
aid in our healing from disease. I have been cancer free since
January 2011.”
“I was diagnosed with an Optic
Glioma in 2003 that was
inoperable due to its location on my optic nerves. In 2004, I
had 18 months of chemotherapy followed by a few months of
various other forms of treatment. I started remission in 2006.
I have decreased muscular development, absent seizures,
migraines, and decreased peripheral vision that I will carry
my whole life. In 2013, I was diagnosed with Melanoma of
the upper arm, which was surgically removed, and required
no treatment. Doctors believe I have a gene mutation that
creates specific tumors; I will have to continue full body
monitoring until gene research progresses further. Should
my brain tumor return; I will be a candidate for radiation.”
“My journey started with my annual scheduled mammogram
November 1, 2021. The radiologist said I had almost 3 inches of
scattered microcalcifications, which look like salt particles on a 3-D
mammogram. After an ultrasound, he said it looked suspicious
and I needed to see a breast surgeon. All kinds of emotions
were happening at this point for me. The next step was to do a
stereotactic biopsy. If you look that up, it’s not a fun procedure - it
hurts like hell! I got the results in January, 2022 confirming breast
cancer. The next step was to discuss if I needed a mastectomy, or a
lumpectomy. I had a mastectomy March 10, 2022 and they took out
a couple of my sentinel lymph nodes. They inserted a temporary
expander until my reconstruction surgery. October 13, 2022
I had my expander replaced with an implant and I am currently
healing. I caught my cancer early (Stage 1) and it was slow growing. I
never would’ve known I had cancer because I did not have a lump or
pain in my left breast. This type of cancer can only be found on
a mammogram or ultrasound. I can’t stress it enough, get your mammograms every year!
Hopefully I’ve helped to educate and possibly save someone else.”

June Durbin joined the Green Dynamix
team in August of 2022 as part of our
Inside Sales Team and then quickly became
an Account Executive, serving many of our
customers in the Florida market. She has
years of experience in customer service
and sales through owning and operating
her own professional photography
business, June Rose Photography. She has
a passion for exceeding the expectations
of her client base and now brings that level
of enthusiasm to her role as an Account
Executive. June is a native of Lake City, FL,
and continues to operate her photography
business in addition to her role at Green Dynamix. When she isn’t in the office or capturing
memories for her clients, she enjoys spending time with her daughter, working out and
travelling. We’re excited to have June on our team!
Ashley Christman joined the Green
Dynamix team as an Account
Executive, helping serve our customers
in the Charleston, SC market and
surrounding areas. She has a strong
background in the Landscaping Industry
and excellent knowledge of plant material
throughout her territory. Combined with
her great customer service skills and drive
to surpass expectations, Ashley is a true
consultant and ally to her customers. She
has lived in the Charleston area for over
20 years and in her free time, she enjoys
cooking, reading and most of all,
spending time with her family. We are thrilled to have Ashley on our team!

T
oby Irby joined the Green Dynamix
team in August of 2022
as our Yard Supervisor, taking on
responsibilities involved with inventory,
order staging and accuracy.
He has years of experience in
the green industry with a strong
background in the wholesale tree
realm, logistics coordination and
leadership roles. Prior to working
in the green industry, Toby worked
for USPS for 24 years and enjoys
helping others reach their personal
and professional goals. His
goal-oriented mindset and keen
eye for detail further enhance the
skill sets that make him a great fit
for our team. In his spare time,
Toby enjoys hunting and fishing.
He also has a passion for teaching
people how to powerlift
and weight train. We are
thrilled to have him
with us!
“Reflection is one of the most underused yet
powerful tools for success.”
- Richard Carlson
“Reflective thinking turns experience
into insight.”
- John C. Maxwell

Fitting for this edition of our newsletter,
Muhly Grass (Muhlenbergia capillaris)
puts on its most notable show in the fall with
beautiful, wispy flower stalks that stand out
in the landscape. Its a southern and coastal
native, ideally suited for hardiness zones 6
– 10, and is truly a staple for both residential
and commercial landscapers throughout
the southeast region. Muhly is extremely low
maintenance, but also fast growing. Add another
star to its accolades for versatility in landscape
designs. Planted in groups, it creates a stunning
focal point in full sun areas and is also a great option in
borders. Muhly typically grows 2 – 3 feet tall and up to 3
feet wide at maturity, but in fall, the flower plumes can reach
up to 5 feet tall while blooming. Once established, it requires
little effort to keep it growing at peak performance and is droughttolerant,
salt-tolerant and even flood-tolerant. It is recommended to cut
back and fertilize Muhly Grass just before
the first spring flush appears, then its ready
for the next season.
• ‘Capillaris’ is derived from the Latin word
‘capillus’, meaning to have hair, or be hair like.
• Muhly Grass has a fibrous root system that is adept at surviving wildfires.
• The plumes of flower stalks are actually very fine, branched seed heads.
• Muhly is highly resistant to diseases, pests, and deer.