GQ Targets Web3 Audiences With Its Move Onto Discord – But What Does It All Mean - Skywire London (1)
Have you yet started to formulate a coherent Web3 strategyfor your own brand? The chances are that for many, their answer to that question will be a flat “no”. However, some inspiration may be forthcoming from the latest step taken by the men’s magazine, GQ, into the metaverse. As reported by the fellow Condé Nast-owned title, Vogue Business, GQ has made the decision to establish a presence on the social platform Discord. But what are the reasons for this, and what can we expect from the brand’s broader Web3 strategy going forward?
Have you yet started to formulate a coherent Web3
strategyfor your own brand? The chances are that for
many, their answer to that question will be a flat “no”.
However, some inspiration may be forthcoming from the
latest step taken by the men’s magazine, GQ, into the
metaverse.
As reported by the fellow Condé Nast-owned title, Vogue
Business, GQ has made the decision to establish a
presence on the social platform Discord. But what are
the reasons for this, and what can we expect from the
brand’s broader Web3 strategy going forward?
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Magazine aims to appeal to ‘early
adopters’ of Web3
While much of the conversation about Web3 and
precisely what will be entailed in many brands’
engagement with it has only just gathered serious
momentum recently, it is intriguing to see an entity like
GQ take this bold a step.
Describing the setting up of the new Discord server –
which will be called GQ3 – as “the first step in the Condé
Nast-owned title’s Web3 strategy”, Vogue Business
reported that GQ was making such a move into the
metaverse “to discuss hot topics, share daily ‘fits’ and
give followers access to forthcoming project drops.”
The Vogue Business report added that GQ was looking
to use the Discord server to “tap into the platform’s
growing streetwear and sneakerhead audiences, which
overlap with GQ readers’ interests.”
“We are throwing a party… and you
are invited”
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