GQ Targets Web3 Audiences With Its Move Onto Discord – But What Does It All Mean - Skywire London (1)
Have you yet started to formulate a coherent Web3 strategyfor your own brand? The chances are that for many, their answer to that question will be a flat “no”. However, some inspiration may be forthcoming from the latest step taken by the men’s magazine, GQ, into the metaverse. As reported by the fellow Condé Nast-owned title, Vogue Business, GQ has made the decision to establish a presence on the social platform Discord. But what are the reasons for this, and what can we expect from the brand’s broader Web3 strategy going forward?
Have you yet started to formulate a coherent Web3
strategyfor your own brand? The chances are that for
many, their answer to that question will be a flat “no”.
However, some inspiration may be forthcoming from the
latest step taken by the men’s magazine, GQ, into the
metaverse.
As reported by the fellow Condé Nast-owned title, Vogue
Business, GQ has made the decision to establish a
presence on the social platform Discord. But what are
the reasons for this, and what can we expect from the
brand’s broader Web3 strategy going forward?
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Pavelski also said there would be special sections for
certain members, with the possibility of this being
extended in the future – for instance, to holders of NFTs.
Insisting that the project is “not a one-way selfpromotion
firehose”, he expressed his hopes that the
consumers of GQ content such as long-form articles,
reviews and interviews would head to Discord to “see
what other people who care about style and fashion
are saying about this. Hopefully it will form a deeper
ability to have more of an experience around that,
versus reading a story and bouncing out.”
Web3: it’s not just about GQ
Are we excited about what the GQ3 server’s
developments and prospects could mean for Web3
strategy initiatives being put in place by all manner of
other brands in the luxury and fashion sectors? You can
bet we are.
And if you are fascinated to learn how your own
organisation could support its growth with its own
fledgling involvement in Web3, our team here at Skywire
Londonwould be happy to have that conversation with
you about the technology’s abundant potential.
helllo@skywire.co.uk
+44 (0)20 7229 0202
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