PORTFOLIO 2022

COPY WRITING
09 Miss Universe
Brand: Miss Universe Philippines
Project: Creative Poster
Work: Academic Related
Class Subject: Graphic Design Workshop 1
I created this poster for the Miss Universe
Philippines local beauty competition as part
of the Graphic Design Workshop subject. The
creative copywriting ideation process
employed in this poster ad is centered on the
"ambush" technique that jars the senses. A
crisis in Philippine education is affecting the
effectiveness of instruction and the level of
knowledge gained by students. In aside from
promoting the beauty pageant, this poster
also aimed to promote awareness of
education in the Philippines, a crucial issue
that demands attention. The Philippines is
among the nations with the lowest reading
comprehension, therefore our nation lags
behind in the field of education, according to
the 2018 Program for the International
Student Assessment (PISA). Miss Universe
Philippines is a competition where intellect is
valued more highly than only physical
attractiveness. The goal of this competition is
to encourage everyone to share great
qualities. This is a fascinating method to
broaden everyone's perspective and support
the confidence of women.
ALL WOMEN DESERVE TO WEAR A
CROWN, BUT SOMEONE IS NOT
CONFIDENT.
The Philippines scored the lowest in
reading comprehension in the 2018
Programme for the International
Student Assessment (PISA). Help
them to be confidently beautiful.
Proper Education for young Filipinas.