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SOFFIA MAGAZINE 6TH EDITION

A general magazine about The Gambian People, Culture, Women, Tourism, Business

A general magazine about The Gambian People, Culture, Women, Tourism, Business

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and within their communities?

I have been overwhelmed by the

love and support I’ve received

from these communities. I cannot

imagine what this initiative

would’ve been without them.

The mind is the most powerful

tool in the universe, and when we

believe in ourselves the possibilities

are endless. None of these

women had ever entered a bank

or even owned a bank account

before joining this network. A couple

of weeks ago, they were discussing

their first bank experiences,

and this woman said to me,

“I never thought that I would ever

enter a bank.” It’s things like this

that really get my emotions flowing,

When she entered the bank,

she asked to sit on a swinging

chair, after swinging nonstop, she

said the bank was like heaven,

that it was so cold. One of them

also told me that they thought life

was all about eating and brewing

“ataya” (Chinese tea) every

day, which is exactly what they

did, and now this same woman

trades gaweh across regions.

In Ballangharr, they mine “gaweh”

and sell it wholesale. These are

just some examples that prove

to us, our warriors are not only

beginning to think differently but

building successful business.

Do we need to change our mentality

towards women in order

to make positive changes, or

should women change their

mentality for their own good as

well?

Right there, you hit the mark.

Absolutely. The mentality of men

towards women will not change

until women change how they see

themselves and other women.

Women need to learn to let go

of the limitations that have been

placed on them by society. It’s the

toxic belief that we’re “just women”

that we need to break away

from. A classic example, In Kerr

Nderry, we established a Convenience

store, previously the villagers

had to travel miles to buy

basic necessities, so we opened

it a shop at the “Pencha”, where

everyone congregates. Before

we opened the store, the women

told us “Kumba”, we are only

women, we can’t even manage a

store” and I responded with “You

have the same gifts as anybody

else who can manage a store.”

Today not only are the managing

a store they are running one of

the most successful businesses

in that region. Consequently,

we’ve opened two other stores

in the same region. We are now

in Jalamba, and Choyen so the

women continue to expand. It’s

all about mindset.

Do you involve men in this

initiative?

I happen to be a strong advocate

for men, and though my focus

is female empowerment, I am a

champion for families more than

anything else. I’m very fortunate

to be with a man that is also a

strong advocate for women, and

his support has been invaluable

to this journey; My ability to do

what I do would not be possible

if I were “against men” because

they will also be benefiting from a

society of strong and empowered

women too.

How do you think we should

approach gender gaps; thus

the issue of gender equality is

still a challenge in our society?

Firstly, as a society, the way men

have been raised in our households

has done a disservice to

themselves and their female

counterparts. Men cannot be

raised to honor us as mothers,

and then disregard everyone

else. We must raise men to be

compassionate, empathetic, loyal,

and supportive. To be a man,

8 | SOFFIA MAGAZINE +220 9913854

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