WheelerM_Wk2_ReqDC

LOCAVORE RESTAURANT

LOCAL
OMNIVORE
WHAT IS LOCAVORISM?
The word locavore is a combination of two words – local
and omnivore. This food philosophy can be defined as
a person who consumes seasonal food produced or
harvested within a 100-mile radius of one’s home.
MODERN

FRESH
There are several benefits to locavorism, such as health, environmental, and community
awareness. Consumers have a certain sense of security when they consume locally produced
food. Local, non-industrial farmers are far more accountable for food security and
have a higher level of control over the use of pesticides, animal treatment, and a lower
ratio of disease outbreak due to smaller farming practices.
SUSTAINABLE

AUTHENTIC
Authenticity stems from the ground. This brand is associated
with words such as organic, natural and real. The
Harvest Restaurant brand oozes authenticity in all that it
delivers: branding philosophy, food, environment, and
service.
HIGH-TECH

REFINED
The locavore restaurant concept breaks away from tradition while exploring the needs
of new consumers. It’s all about the food and the passion that comes from eating
locally produced ingredients. The branding will also communicate passion in its design,
keeping the core objective in mind. People who are passionate about food and the
environment will feel a connection with the brand.
ENGAGING

LOCAVORE RESTAURANT